Principle of online marketing

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School

Moi University *

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Course

MISC

Subject

Marketing

Date

Nov 24, 2024

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docx

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Uploaded by MasterRavenMaster409

COIS-ADMIN 3750Y-A: Principles of Online Marketing Summer, 2023 - Online Assignment Template Student Name : Preetinder Kaur Gosal Student Number : 0757536 e-mail : preetinderkaurgosal@trentu.ca A. Identify the Basics [2 mark] Fill out the following table: The Goal The objective is to raise awareness of and draw prospective students to the Durham campus of Trent University's computer science programme. Target Audience 1 Pupils in secondary school who want to study computer science. 16 to 18 years old. They are seeking details on the course of study, the programme of study, and potential career paths. Target Audience 2 Currently employed individuals want to advance their skills or change jobs in computer science. Age range: 25 to 35. They are interested in chances for higher study and have some previous experience. What type of digital asset will your campaign provide for Audience 1? Give out a free eBook called "Your Guide to a Successful Career in Computer Science" that contains programme specifics, entrance specifications, career options, and success tales of past students. What is the content of this digital asset? To structure the content in a user-friendly and engaging manner, utilizing headings, subheadings, bullet points, and images to enhance readability. Additionally, include relevant visuals, such as infographics or diagrams, to make the eBook visually appealing and informative. What type of digital asset will your campaign provide for Audience 2? Provide a free online course preview that includes a brief documentary episode entitled "Accelerate Your Career in Computer Science" that highlights the main lessons and

programme objectives. What is the content of this digital asset? To present the content in an engaging and visually appealing format, combining video footage, interviews, graphics, and text to create an immersive learning experience for viewers.

B. Write Blog Articles [10 marks] First, list the keywords you target in your blogs. You can add as much as necessary.  Opportunities for careers in computer science  Trent University's computer science curriculum offers courses in this subject.  Trent University Durham campus's computer science lab offers practical instruction.  Opportunities for co-ops and internships in computer science  The need for computer science professionals  Using computer science to boost your career. Then add your blogs to the following two pages.

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1. First Blog Article Aimed towards kids in high school who are interested in computer science. "Unlock Your Potential: The Path to a Thriving Career in Computer Science" Keywords: Employment prospects, Trent University Durham, industry need, programming languages Introduction: Talk about the importance of selecting the correct programme and the rising need for computer scientists. Content: Highlight the advantages of enrolling in Trent University's Computer Science programme at its Durham site, including the opportunity for internships, industrial connections, and instructors with relevant experience. Describe the course offerings, areas of concentration, and extracurricular activities for the programme. emphasise alumni success stories and employment possibilities. CTA: “Ready to embark on your computer science journey? Sign up for our free eBook: ‘Your Guide to a Successful Career in Computer Science’ to learn more.”

2. Second Blog Article Aimed towards working individuals who want to enhance their careers. "Fast-track Your Career: Unleash the Power of Computer Science at Trent University" is the title of the presentation. Keywords: Computer science programme, industry-relevant skills, Trent University Durham, career progression. Introduce the significance of ongoing education and skill development for professional advancement in the quickly developing area of computer science. Highlight the distinctive features of Trent University's computer science programme in Durham, including its flexible study alternatives, industry-relevant curriculum, knowledgeable professors, and networking possibilities. Describe how the programme gives participants advanced knowledge in fields including cybersecurity, artificial intelligence, and data science. Display the accomplishments of experts who have changed their professions thanks to the programme. CTA: "Ready to take your career to new heights? Watch our free video series: 'Accelerate Your Career in Computer Science' to explore the program's key modules and get a glimpse of the learning experience."

C. Design a Landing page [4 marks] Paste your landing page here as a screenshot ( Image ) …

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D. Design a Thank You page [4 marks] Paste your landing page here as a screenshot ( Image ) …

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