COM 215 Terms 381

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School

Murdoch University Dubai *

*We aren’t endorsed by this school

Course

215

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by snailtrail101

44 . If an advertising campaign is aimed at increasing brand awareness and consumers' knowledge of a product's features, the advertising objective should be stated in terms of ._____ a. market share b. dollar sales c. unit sales d. communication e. long-run goals b. dollar sales 45 . An advertising platform is the : a. basic issue or selling point that an advertiser wishes to include in an advertising campaign . b. objective of the advertising campaign stated in precise and measurable terms . c. form in which the basic issues of the campaign should be presented . d. broad objectives of the advertising campaign . e. group of customers on whom research is conducted regarding the use of the product being advertised . a. basic issue or selling point that an advertiser wishes to include in an advertising campaign . 46 . The basic issues or selling points that an advertiser wants to include in an advertising campaign form the : a. advertising objectives . b. target audience objectives . c. media plan .

d. advertising message . e. advertising platform . e. advertising platform . 47 . Before launching a new advertising campaign, marketers for Healthy Choice frozen dinners must determine the selling points that they want to include in the advertisements. The identification and organization of these selling points is called the ._____ a. advertising appropriation b. objective-and-task approach c. advertising platform d. advertising objective e. advertising budget c. advertising platform

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COM 215 Terms 381

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