HOME SWEET HOME COFFEE PITCH

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School

Kenyatta University *

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HEALTH ASS

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Marketing

Date

Nov 24, 2024

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pptx

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Uploaded by Nickmaina

HOME SWEET HOME COFFFEE HOME SWEET HOME COFFEE(HSHC)

Vision and value proposition  Everyone needs comfort and relaxation after a whole day of working  That’s why we are Starbucks with a home appeal  Our coffee shop will offer coffee and accompaniments with a home like experience  The environment will be serene to ensure customers are relaxed and willing to make daily visits to the coffee shop  The ambience of the coffee shop will be our stand out aspect and remarkable coffee quality.

The problem  We all have gone to restaurants that are either too noisy, with poor services, and low quality food  All we have in mind is taking your meal or drink and leave the restaurant as soon as possible  With our busy schedule, juggling between work, school, and family, we yearn to get home  Now imagine having a place you can have your coffee after a busy day and relax even before arriving at home.  Now that is Home Away From Home.

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Target market and opportunity  HSHC will target university students, sophisticated teenagers, and school faculty  It will also target individuals working in nearby offices  The target consumers are people who love coffee and have it a serene environment  With friendly and qualified employees, consumers will enjoy coffee with their friends  Thus, it will be possible to grow the number of consumers and enhance customer loyalty.

Potential market The consumption of coffee is always on an upward trend since the last decade It is a lifestyle that most people cherish The potential market is about 30,000 within the community Coffee is not a seasonal drink, which means that we will be operational year in year out

Solution HSHC is offering a solution to this 30,000 people in the community The restaurant is giving people what they want, peace of mind, ambience, and delicious coffee We will offer people a place where they can socialize as they enjoy their coffee. The picture depicts what we are offering our customers A unique setting that will keep eyes rolling.

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Financials  We require $150,000 to commence the business  I have managed to raise 50,000 from personal savings and handouts  I need to be financed 100,000 for 20% stake in the restaurant  The money will be used for leasing the restaurant, the outside façade, renovations, coffee making machine, constructing the counter, kitchen lighting, interior décor, painting, carpeting, buying relevant utensils and furniture.  The funding will also cover all the necessary expenses including wages, rent, utilities, marketing costs among other expenses.  Expected annual sales are anticipated to be $280,000, 370,000,and 500,000 for the 1 st , 2 nd , and 3 rd years respectively.  We plan on breaking even the second years.

Marketing and sales strategy  To hit the ground running we will start will distributing fliers around the neighborhood  The fliers will indicate that there will be a discount on coffee for the first 100 customers  There will be a loyalty program for our loyal consumers where they will redeem their points for coffee after 3 months  We will also advertise on social media since it is a cheap way to link with our consumers

Competition  Competitors will be other coffee shops based on their marketing practices and their financial position.  However, based on our penetrating marketing strategy and offering a serene environment, we believe will be a formidable force  There is still an untapped market in the coffee shop industry which we want to fill.  Based on our unique settings, we believe that we will have a fair share of our customers.

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