test_bank_solutions_manual_for_international_marketing_18th_edition_by_cateora-12

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South Eastern Kenya University *

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Nov 24, 2024

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53) Parul believes that her culture and country know how to do things best and she looks down on the cultural habits of other countries. What is Parul exhibiting? A) differentiation B) marketing myopia C) ethnocentrism D) multiculturalism E) pluralism Answer: C 54) What characteristic would impede the ability of a person to assess a foreign market in its true light? A) polycentrism B) pluralism C) xenocentrism D) ethnocentrism E) relativism Answer: D 55) Brett, who is from Ohio, has taken a job in Thailand. Last week, he was confronted with a personnel issue and resolved it by saying that "In the U.S., you would be given one warning and then fired for this type of behavior." Brett did not take into account that company standards might differ in Thailand and the employee was acting appropriately. Which obstacle to international marketing does this demonstrate? A) collectivism B) self-reference criterion C) tragedy of the commons D) individualism E) marketing myopia Answer: B 56) The most effective way to control the influence of ethnocentrism and the self-reference criterion is to A) reduce interaction with a culturally diverse audience. B) design products and services in a traditional manner. C) recognize their effects on our behavior. D) learn at least two foreign languages to understand the cultural differences. E) establish beneficial relations with the host country's government. Answer: C 57) To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis? A) redefining the problem without the SRC influence B) solving the problem for the optimum business goal situation C) isolating the SRC influence in the problem D) defining the business problem or goal in home-country cultural traits, habits, or norms E) examining the isolated SRC influence to see how it complicates the problem Answer: D

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