Impact of Operations Service Management in International Trade Business
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Impact of Operations Service Management in International Trade Business
i
Abstract
Introduction:
The role of operations and services management in international trade cannot be overlooked. As
businesses expand into the global marketplace, operations managers shoulder the responsibility of
ensuring that organizational activities in the world trade meet the expectations of the target consumer
while protecting the interests of stakeholders including the owners. The purpose of this study was to
evaluate the impacts of operations and services management on international trade.
Methodology:
The researcher adopted a quantitative research methodology to investigate the relationship between
various elements of operations and services research and international trade. SPSS and regression analysis
techniques were used to evaluate the statistical relationship between research variables. The findings were
interpreted within a descriptive research design.
Findings
The results show multicollinearity between the variables. The factorial analysis revealed a moderate
relationship and dimensionality between operations and services management elements while the
Cronbach alpha index revealed strong internal across the variables. Ultimately, the findings reveal that
international trade is strongly impacted by operations and service management activities.
Policy Implications:
Operations managers have a responsibility to ensure that international trade succeeds. They have the role
of guiding operational activities such as shipping, warehousing, and communication across multiple
partners involved in delivering products and services to desired markets and consumers. The success of
operations management directly results in desirable outcomes in international trade.
Keywords:
Operations service management, international trade business, Sales, Market, Global value
chain, Competition
Table of Contents
Abstract
..................................................................................................................................................
ii
ii
Acknowledgments
................................................................................................................................
iii
Table of Contents
..................................................................................................................................
iv
List of tables
.........................................................................................................................................
vi
Chapter 1: Introduction
..........................................................................................................................
1
1.1 Objectives
........................................................................................................................................
3
1.2
Research Question
...........................................................................................................................
4
Chapter 2: Literature Review
.................................................................................................................
4
2.1
Concepts of Operations and Service Management
.........................................................................
4
2.1.1
Operations Management Practices
.....................................................................................
4
2.1.2
Total Productive Maintenance
...........................................................................................
6
2.2
Impacts of operation and service management on international trade business
.............................
8
2.3
Relationship between international trade and operations and service management
.....................
11
2.4
Impacts of operation and service management on international trade business
...........................
14
2.5
Significance of service and operation management in multinational corporations
......................
17
2.6
International Trade Theory
............................................................................................................
20
2.7 Conclusion
.....................................................................................................................................
22
Chapter 3: Research Methods
..............................................................................................................
22
3.1 Introduction
...................................................................................................................................
22
3.2
Research Design
............................................................................................................................
23
3.3
Data Collection Methods
...............................................................................................................
24
3.3.1
Primary Data
....................................................................................................................
24
3.3.2
Secondary Data
................................................................................................................
25
3.4
Sampling Design
...........................................................................................................................
25
3.5
Data Analysis
................................................................................................................................
27
3.5.1
Data Verification
..............................................................................................................
28
3.6
Ethical Risks
..................................................................................................................................
30
Chapter 4: Results Analysis
.................................................................................................................
32
4.1
Demographic Description
.............................................................................................................
32
4.2
Data Analysis
................................................................................................................................
33
4.2.1
Factor Analysis
................................................................................................................
33
4.2.2
Bivariate Corrections
.......................................................................................................
35
4.2.3
Multiple Regression Analysis (MRA)
.............................................................................
36
Chapter 5: Discussion
..........................................................................................................................
40
Chapter 6: Conclusion
.........................................................................................................................
52
Chapter 7: References
..........................................................................................................................
54
iii
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iv
List of tables
Table 4.1.1 Number of respondents against their respective years of experience in international
business
........................................................................................................................................................
21
Table 4.1.2 Forecasting on the Production Management Level
..........................................................
21
Table 4.1.3 Operations Service Manager Competing on Cost
.............................................................
22
Table 4.2.1 Cronbach's Alpha Analysis on the forecasting of the production management
................
23
Table 4.2.2 Correlation between factor scores
.....................................................................................
24
Table 4.2.3 Multiple regression analysis
.............................................................................................
24
v
Chapter 1:
Introduction
The drive for a competitive edge, pressure to increase sales turnover, and the growing
need for lowering operational costs throughout the product lifecycle have significantly
affected companies and how they function. Fatehi and Choi (2019) noted that industry
specialists need to comprehend the strategies and laws required to support international
business, develop a foreign clientele, and finally manage the business's intercontinental
activities if they are to increase competition in the global marketplace. Many industry players
have theorized why and how companies’ firms carry out their operations in overseas markets.
They assess several decision-making factors to determine which ones produce the best
company results. The majority of these criteria place a strong emphasis on how the
company's operations will affect the environment (Sharma et al., 2020). Others emphasize the
significance of the weighty internal corporate considerations. Today, for business
organizations to participate in the process of globalization, they must govern the management
of operation services to international companies, offering more success, bolstering their
brand, and generating profits all at once (Sharma et al., 2020). This indicates that a company
may make money while adhering to ethical standards and social responsibility in the context
of global commerce.
The drive for a competitive edge, pressure to increase sales turnover, and the growing
need for lowering operational costs throughout the product lifecycle have significantly
affected companies and how they function. Fatehi and Choi (2019) noted that industry
specialists need to comprehend the strategies and laws required to support international
business, develop a foreign clientele, and finally manage the business's intercontinental
activities if they are to increase competition in the global marketplace. Many industry players
have theorized why and how companies’ firms carry out their operations in overseas markets.
They assess several decision-making factors to determine which ones produce the best
company results. The majority of these criteria place a strong emphasis on how the
1
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company's operations will affect the environment (Sharma et al., 2020). Others emphasize the
significance of the weighty internal corporate considerations. Today, for business
organizations to participate in the process of globalization, they must govern the management
of operation services to international companies, offering more success, bolstering their
brand, and generating profits all at once (Sharma et al., 2020). This indicates that a company
may make money while adhering to ethical standards and social responsibility in the context
of global commerce.
Before starting an international trade, it is crucial to consider the political, economic,
and social variables in the external environment that impact the business. Such elements are
crucial since they may assist management in offering a secure and steady adaption strategy to
the global conditions, eliminating the risks and taking advantage of the opportunities. A
successful manager in global commerce establishes policies for the achievement of the
organization's objectives and carries out the administrative function for all the criteria to be
satisfied. All of the workforces must look up to the manager (Fatehi Choi, 2019). From an
international standpoint, the manager has one additional task of fostering the integration of
the opportunities presented in the diverse global environment that support the achievement of
the company's goals. A manager should put aside conventional wisdom, demonstrate
experience and skills in the face of obstacles, and motivate staff to contribute using their
skills.
The administration of services and operations is always evolving. Operations
management refers to a set of actions that convert inputs into outputs to produce value in the
form of goods and services. The economic structure of different countries is changing as a
result of market globalization, technological advancement, the elimination of trade barriers,
and in certain developing markets. As a result, businesses are being forced to alter their
strategies and methods of operation. These changes improve the services and operations
management's discipline in taking into account the new marketplaces that are constantly
2
changing the global economic equilibrium (Fatehi Choi, 2019). If the participants come from
different economic environments, the altering elements become much more obvious.
The globalization procedures are highlighting rather than obstruct the distinctive
characteristics of republics. Operations services management has a significant impact on local
and international trade, money flows, and global markets, which increases its appeal for in-
depth examination (Luo & Bu, 2018). The multifunctional operation service management
component coordinates the company, administrators, and employees since it has the practical
duty of providing an organization's services and giving them directly to its clients.
In the world of multinational commerce, decisions about the location of manufacturing
are crucial. Companies must choose whether to produce abroad or locally and export their
goods. Similarly, to this, global operations strategies are crucial to the success of businesses
(Sharma et al., 2020). Studies on global strategies examine how multinational firms decide
how to structure their subsidiaries to maximize potential earnings from worldwide operations,
such as complete access to various markets (Luiz et al., 2017; Luo & Bu, J. 2018; Tien et al.,
2019). For instance, a multinational corporation may have production facilities in countries
with a variety of critical resources for its industry or distribution operations in unsuitable
clientele areas.
Multinational corporations take into account configuration and coordinating
dynamics that may be crucial in their operations overseas when determining where to locate
them, therefore decisions connected to strategic operations are crucial in this context.
The management of multinational organizations now faces difficulties as a result of the
global strategy and its impact on operations management. The decision to start a new
business may be influenced by different factors in different administrations (Fatehi Choi,
2019). Based on the potential for moving resources beyond national boundaries, there are two
primary analytical models in the literature on international business (Madsen & Servais,
2017). According to the Eclectic Paradigm of economic thought, decisions for
intercontinental operations are influenced by structural variables, particularly location factors.
3
This shows that one of the most important aspects that might affect a multinational company's
operations division is located.
Dickmann (2021) observed that an international company's success heavily depends not
only on the incorporation of management and arrangement decisions but also on the
integration of strategic international business features with plans for operation and services
management. Sharma et al. (2020) noted that knowing how global location decisions ought to
be connected to operational strategy. That is, the internationalization strategy will have an
effect on and be linked to the management of the operation services, notably in terms of
operational choices.
1.1 Objectives
The primary goal of this research is to examine how operations service management
affects the world of international trade. The fundamental assumption is that there is a
connection between operation services management and outcomes of international trade
business. As a result, its effectiveness and professionalism are essential for the growth of the
international business (Sharma et al., 2020). Operations management plays a significant part
in the process of approaching an international commerce connection. The thesis also
evaluated research on worldwide operations, as well as an assessment of some of their
characteristics, a look at the different strategies employed by businesses to conduct business
globally, and a survey of the relevant literature, which are other key topics of the thesis.
1.2
Research Question
Taking into consideration the described research objectives, this thesis addresses the
following research questions:
1.
What are the concepts of operations and service management and can they be
implemented?
2.
Is there a relationship between international trade and operations and service
management?
4
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3.
What are the impacts of operation and service management on international trade
business?
4.
What is the significance of service and operation management in multinational
corporations?
Chapter 2:
Literature Review
2.1
Concepts of Operations and Service Management
2.1.1
Operations Management Practices
Mazzarol and Reboud (2020) defined operations management practices (OMPs) as all
the steps that must be taken to plan, create, and improve the numerous business activities
required for the manufacturing of a product," says. OMPs are the procedures used to put
together the necessary paperwork, develop, and distribute new products to their intended
consumers. The fundamental elements of operations management are ISO 9000 and ISO
14000, six sigma, new product development, light foot and slant production, and ISO 9000
(Mbolonzi, 2016). Others are managing investigation and reproduction, sending quality
capacity, managing the production network, controlling measurable processes, and
controlling factual quality (FACT, 2020). Internal lean techniques, just-in-time, continuous
improvement, total quality management, total productive maintenance, and six sigma are
some of the operations management practices used by modern manufacturing companies.
The term "incline" refers to a broad category of operations management techniques that
have demonstrated promise in enhancing operational performance. For example, aggregate
operations planning or administration is a form of operations management technique whereby
all organization’s resources are considered holistically during the planning process and
eventual execution (Mbolonzi, 2016). The strategy is vital in balancing the operational goals
5
of the organization, the financial objectives, and the strategic aims. Persistent change project
is another significant incline strategy. The strategy aims to continuously position an
organization to respond to the changing business environment (Luo & Bu, 2018). An
organization that is responsive to the ever-changing operational environment is better
positioned to exploit emerging business opportunities while mitigating threats.
Organizations are embracing international best practices for operational management.
Manufacturing firms have mostly embraced the JIT quality management approach. JIT is a
technique for swiftly transporting equipment and parts from the distributor to the assembly
line for manufacturing (Sharma et al., 2020). Because of this, there is no waiting while
equipment or components cool off before being worked on. The JIT system consists of
individuals, plants, and other frameworks. The JIT operational practices aim to minimize
costs associated with holding excess inventory in the organization. Holding excess inventory
is expensive since it represents a significant holding of working capital that could have been
used elsewhere in advancing organizational goals (Sharma et al., 2020). Furthermore, other
costs such as insurance expenses, storage costs, and spoilage or obsolescence may negatively
impact the business (Mbolonzi, 2016). The JIT approach overcomes these threats to
operational efficiency.
Kaizen commonly referred to as "continuous improvement," is a method of operations
management that creates, upholds, and eventually enhances a set of standards (Micheli et al.,
2019). A standard is a predetermined collection of rules, directives, and practices that are
established by authority and applied to all actual operations in this context. This leads to
regulations that allow all representatives to successfully perform their duties. If employees
fail to meet expectations, management can provide them with training, feedback, and possible
adjustments to the standard.
Total Quality Management (TQM), according to Nassari (2020), is a tactic for obtaining
superiority through the methodical enhancement of every component of a company's
hierarchical culture. By identifying the underlying presumptions and worldviews that
6
influence actual business practices, this standard goes beyond the ISO 9000 requirements.
Adamonien (2018) stressed the significance of concentrating on the fundamental
presuppositions that support more overt forms of value administration. Six Sigma is a data-
driven approach to manufacturing process improvement. A useful indicator of how well an
assembly process complies with quality requirements is how frequently defective items end
up in the hands of customers. A six-sigma process, according to Fitriaty (2019), is one in
which 99.99966 percent of the output is certain to be defect-free. Using Six Sigma increases
production and profits, which enhances executive performance.
2.1.2
Total Productive Maintenance
Total productive maintenance (TPM) is an operational strategy that aims to utilize all
skills available in the organization to maintain operational efficiency. The strategy recognizes
that every employee and internal stakeholder can meaningfully contribute towards
maintaining the operations of an organization rather than leaving the function to the
maintenance teams within the organization. TPM aims at entrenching the maintenance aspect
of operational management in daily and routine business practices. A sound TPM framework
begins with defining organizational goals. The goal may entail limiting machine downtime or
increasing the rate of output per machine hour. Organizations may also set the overall
production costs or efficiency as TPM goals.
The operators (who own the assets of the organization) take responsibility for the
maintenance processes but incorporate other stakeholders in ensuring its success. Other
crucial players in the TPM framework are the managers and technicians (Mbolonzi, 2016).
These stakeholders should train operators and equip them with the skills and capacity to
operate business processes and machines. Similar to operators, technicians and managers take
responsibility for the outcomes because they affect the key performance indicators.
Several benefits emerge from the adoption and application of TPM. When several
people keep an eye on the changes in the operational performance of machines and processes,
fewer breakdowns are likely to occur. Teams and individuals will readily notice adverse
7
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changes and take necessary action to remedy the problem before breakdowns become
widespread (Luo & Bu, 2018).
The strategy also increases overall organizational
performance. The strategy will help to avoid reactive behavior among organizational
managers and contain backlog. Organizations employing TPM can take small corrective
measures in time before they balloon to disrupt organizational systems.
The approach also
relieves the maintenance teams of small pressures allowing them to attend to bigger issues
affecting the organization (Mbolonzi, 2016). The approach effectively increases
organizational performance and output.
Total productive maintenance is a form of operations management that ensures the
optimization of all hardware used in the production and delivery processes. Furthermore, the
technique assembles brings together all workers beginning with the company’s management
all the way downwards, and assigns them responsibility (Nassari, 2020). The process is aided
by self-governing teams of different sizes to guarantee optimal productivity and accessibility
to the company’s resources. According to Xiang and Feng’s model, OEE value remains the
most reliable measure of TPM performance.
The selection of an aggregate quality management plan appears to be closely related to
changes in how things are done generally, increased operational effectiveness, and better
financial results. Additionally, TQM is an effective partner for making the best use of
financial resources, and the outcomes it produces are closely related to an organization's
percentage of the manufacturing sector. Controlling the production processes with
quantifiable tools can significantly minimize production waste and may improve the quality
that the final client (business or purchaser) perceives, both of which result in better practical
outcomes.
In conclusion, fundamental OM practices may improve the performance of
manufacturing businesses, and the synergies created by combining the application of
numerous approaches, such as TQM, JIT, TPM, and Six sigma streamlining, can only
increase these beneficial benefits (Nassari, 2020). The organization should be approached as
8
a complex framework, where relationships between components are more important than
each component analyzed in isolation as a part of the streamlining problem, following best
practices for operations management approaches.
2.2
Impacts of operation and service management on international trade business
The industrial revolution caused the economy to start growing quickly and sustainably,
exceeding growth in the period before the industrialization by a wide margin. International
trade played a significant role in extending Western Europe's faster, more consistent growth
to the rest of the world. From the theoretical ashes of their exogenous forebears, endogenous
growth models emerged. Solow (1956) developed an exogenous model of economic growth
with a focus on the production function, assuming continuous returns to scale and population
growth, and correlating output with the three main production factors of knowledge, labor,
and capital.
Solow's theory holds that the economy follows a "balanced growth path," where the rate
of production per person is determined by the rate of technological development. When the
growth path becomes stable, technological breakthroughs enable continued capital
accumulation without a commensurate decline in marginal productivity, resulting in continual
output growth. Though Solow's concept may have been a breakthrough, it is still fairly
flimsy. The variable that accounts for the output growth rate does not account for all of the
benefits that may be attributed to labor and capital, such as possible gains from international
trade.
According to some analysts, growth and development are the actions taken to increase a
nation's actual per capita income over time. As a country's productive capacity increases and
is used to produce more goods and services, the economy grows. Because of this, FDI is
regarded as a growth engine. One benefit of international trade is that it enables a nation to
expand its client base by allowing it to sell its products elsewhere. Growing returns and
capital accumulation go hand in hand. This is the case because, if the output level is subject to
increasing returns, export expansion is expected to be a constant source of productivity
9
development. In such a small nation that doesn't engage in any international trade, there is
little room for significant investments in cutting-edge machinery.
The market also determines the rate and degree of specialization. If a tiny, developing
nation participates in international trade, there is hope for development and modernization
even if old manufacturing techniques are still applied. It's important to note that 31 of the
world's impoverished nations, all of which have populations under 15 million, are found in
Africa. The vast bulk of the locally produced items in these countries will be unprofitable if
they do not have access to international trade and export markets.
Economists are aware of the potential growth brought on by lowering trade barriers.
Resources will continue to become superfluous in industries with low comparative advantage,
notwithstanding the possibility of a negative intermediate effect from international trade;
shifting them to areas with high comparative advantage, as demonstrated by the J curve-type
reaction, spurs economic growth. Numerous strategies, including technology diffusion and
innovation, can lead to long-term growth advantages, but only if productivity factors are
improved. However, a nation's ability to adopt new technology is heavily influenced by its
institutional structures, human resources, research and development, and governance systems.
They are adopted at varying rates depending on the nation. Therefore, if poor countries lack
the necessary human capital, a strong financial system, strong research and development, and
high-quality bureaucracy, they may not be resilient enough to fully benefit from the
technological transfer.
Theoretical analysis and the actual results are debatable. According to empirical studies,
when trade restrictions are unduly tight, economic progress is impeded because scarce
resources are taken away from the most productive industries and effective companies.
Obobisa et al. (2018), for example, employed threshold regression techniques and crisis
indicators to identify the crucial crisis values and the disparate post-liberalization growth
impacts in crisis and non-crisis regimes. Their analysis demonstrated that an economic crisis
during the liberalization era has a cascading effect on the growth that follows, and that this
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effect always moves in the same direction as the crisis (Sharma et al., 2020). An external
economic crisis is linked to quick expansion, whereas an internal economic crisis is linked to
slower expansion when compared to a regime without an economic crisis.
Falvey et al. (2017) made the case that if exports were permitted to increase, developing
countries' economies would grow more quickly. Using a dynamic data panel structure,
Cervellati et al. (2018) show that trade openness does not have a strong correlation with a
country's economic growth, telling readers that trade openness alone cannot accelerate an
economy's growth. Furthermore, further empirical evidence suggests that the economic
growth miracle of Asia's emerging economies is not just the result of trade openness.
2.3 Relationship between international trade and operations and service
management
Services are generally unique from one another. Because they are manufactured on
demand, services are not tangible. They cannot be kept or owned because they must be
consumed right away. Services by their very nature imply a dedication to continual research
(Roy, 2019). The service notion and service logic intertwine the processes of production,
distribution, and consumption, and clients are viewed as collaborators in the service's
creation. Due to their ambiguity, services are difficult to define and value. Additionally, they
are integral parts of the service provider's staff. Some authors define service as a method of
looking at value production with a focus on the customer's usage of that value (Reid &
Sanders, 2019). There is a disconnect between service providers' perspectives and the service
concepts they deliver, which poses special difficulties for marketing and development
professionals. A focus on the client experience is essential for managing and promoting
services.
The practice of service management and marketing requires a thorough understanding of
the key theoretical perspectives on service as well as the key concepts in the field (Roy,
2019). The word "service" has been given a wide variety of meanings. According to Thomas-
Francois et al., a service is "an activity or series of activities of a more or less intangible
11
nature that typically, but not necessarily, take place in the interaction between the customer
and the service employees and/or physical resources or goods and/or systems of the service
provider" (2017). Here, crucial elements of this definition comprise the subsequent actions: It
may be argued that interactions are what distinguish services from actual goods and solutions
to client problems.
Through the adoption of lean techniques, Jefferson Pilot Financial increased profits
while accelerating service and reducing labor costs by 26%. (Gupta, 2017). When applied to
services, this is like the "lean" practices of the Toyota Production System. However, because
the customer's perspective and expectations are crucial to the quality of the service
throughout its delivery, it follows that the service interaction must be highly changeable to
accommodate a wide range of behavior and expectations (Reid & Sanders, 2019). A study by
Ye Dong and Lee (2017) found a link between good customer service, long-term success, and
a company's bottom line.
A business may be offering a service that might be categorized as customer satisfaction
when its performance exceeds expectations. Giving the consumer a memorable and
participatory experience, exceptional service experiences are one approach to reaching
extremely high levels of customer satisfaction (Dong and Lee (2017). Disney's theme parks
and the attractions in Las Vegas are only two examples of services that have prospered by
including a high level of unpredictability in the service contract to guarantee that no single
customer ever has the same experience twice. To illustrate how a wide range of service
delivery options may improve the client experience, Khazei (2018) uses the examples of
retail and banking.
The Six Sigma movement, in contrast, puts out a fresh viewpoint on what customers
should anticipate from a service contact by insisting that they should get consistent, high-
quality service that is free of any flaws (Wiedmann & Lenzen, 2018). When interacting with
a service provider, a customer appreciates consistency, especially when it comes to the factors
that have been identified as essential to ensuring their pleasure. According to Reid & Sanders
12
(2019), customers may feel confused and struggle to manage their impressions of a service if
they encounter too much novelty and unexpectedness in their interactions with it.
In the airline industry, for instance, Kumar-Kinney & Vegelj illustrate the effect that
inconsistent processes have on customer dissatisfaction (2017). Their study shows that for top
performers, process-related quality consistency is equally as important in understanding
customer complaints as overall quality level. For underachievers, this effect has not been
demonstrated. Financial firms have made significant investments in Six Sigma with the aim
of reducing costs and boosting profitability, including Citigroup, Genworth, and Bank of
America, to mention a few (Biolos, 2002).
Three studies have recently examined the practical difficulties of managing client
unpredictability. According to Ghatak (2018), when it comes to traditional means of
providing this service, there has always been a clear choice between high cost and
outstanding service quality or low cost and low quality. Frei contends that self-service options
and consumer targeting for specialized services (such as Shouldice Hospital's focus on
patients in need of a certain kind of hernia repair) could help change customer behavior and
raise service quality perceptions while lowering costs (Sharma et al., 2020). Platonova et al.
demonstrate the value of two strategies for reducing uncertainty's negative influence on
process performance in the financial services industry.
Customers' diverse tastes and wants in areas like self-service and service quality are
taken into account. In sectors like self-service and co-production, where individual disparities
in consumer skills can have an impact on both the perception of service quality and the
bottom line, the idea of customer efficiency considers these differences (Roy, 2019). The
efficient client uses fewer resources while yet delivering the same or superior levels of output
thanks to their participation in the service process. In a retail banking study, Xue, Hitt, and
Harker (forthcoming) find that efficient clients increase income for their banks, except for the
most profitable ones.
13
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Before now, it was believed that highly standardized procedures were crucial for cost
reduction. Customer coproduction, according to Xue et al. (2022), can nonetheless produce
the same effect. Modern information and communication technology's expanded customer
choice may boost revenues rather than reduce them. Although these studies are still in their
early phases, they do offer some proof that the trade-off between quality and efficiency in the
quest for profit is not as harsh as is commonly believed (Roy, 2019). With the correct service
design, customers' various needs may be met for higher service quality and more productive
operations.
2.4
Impacts of operation and service management on international trade business
When a seller and a buyer are from different countries, the boundary or customs line
between them is renamed as part of the sale. An official international trade agreement is
followed in all aspects of operations. Foreign trade is normally conducted in conformity with
standards and laws, with the rights and obligations of the parties frequently outlined in the
contract (Sharma et al., 2020). To participate in international trade, a product or service must
be able to compete with others in terms of quality, cost, payment conditions, and delivery
schedules. International trade's significance and relevance are demonstrated by the fact that
certain nations depend on it to provide commodities and services that they are unable to
produce on their own or in inadequate numbers to meet local demand. International trade
makes it easier for money to flow freely, which in turn promotes the division of labor,
decreases production costs, boosts buyer-seller competition, and reduces the risk of
monopolization and large price swings.
International trade consists of prearranged transactions across national boundaries. If a
company engages in any type of international trade or business outside of its own country, it
is active in the global market in some way. Key elements of the globalization process that
enable international trade include the growing transnational integration of manufacturing
processes and a global market for goods and services. Globalization is characterized by an
increase in interconnectedness, integration, and interdependence across the economic, social,
14
technical, cultural, political, and environmental sectors. For business success in a global
economy, it is essential to comprehend the system of international trade. It is also critical to
be aware of the numerous organizations and organizations that are actively promoting trade
or the exchange of goods on a global scale.
The growth of international trade, other forms of international collaboration, and
governmental influence on how it is conducted created a need for businesses from different
countries to come to some sort of understanding and agreement. Exports are the most basic
aspect of global commercial realities, and they can be carried out directly or indirectly by
using intermediaries like agents. The execution of joint operations, direct investment, labor in
duty-free zones, and joint ventures are a few examples of more complex operations. The
pillars of human existence are production, exchange, and consumption, and they extend to
international trade. Producers and clients from different countries are involved in cross-
border trade.
The increase in international trade, other forms of international collaboration, and state
influence on how international trade is conducted necessitate some sort of mutual
understanding and negotiation between businesses from different nations. It is carried out on
a bilateral basis; however, it should be highlighted that issues that are significant to many
nations cannot be addressed in this way, necessitating the negotiation of multinational and
multilateral conventions and accords. In the struggle for the unrestricted flow of goods and
services across international borders, the World Trade Organization is one of the most
significant international organizations. The World Commercial Institution (WTO) is a
relatively new but powerful organization that monitors global commercial activity. It is an
effective marketing tactic.
The reorganization of the GATT (General Agreement on Tariffs and Trade) took effect
on January 1, 1995. The World Commerce Organization (WTO) is an intergovernmental
agency tasked with regulating and liberalizing international trade. It deals with international
15
trade regulations on a direct global scale, and it oversees negotiating and enforcing the terms
of new trade agreements signed by the organization's many member nations.
International trade is governed by the regulations that the members adopted based on the
requirements of the nation or "invited" nations. Domestic power is characterized by the
capacity to draw boundaries and end relationships with undesirable parties. In many
countries, customs, ownership restrictions, and other rules governing work performance and
property may be required at the national level. A political, social, and legal framework known
as an institutional environment is necessary for the success of international markets. These
rules define the right to produce, trade, and distribute goods, enabling the fulfillment of
specific promises and expectations regarding contact with others and ensuring the ongoing
success of the business.
The most fundamental rules in any system are those that specify how property rights are
to be used, distributed, and protected as well as those that specify what types of cooperation
and competition are permitted and which are not (standards, rules of bargaining, trading
conditions, etc.). The existence of a transparent and secure system of property rights is one of
the key system performances of global markets. For existing markets to be expanded and new
ones to be created, it is essential to establish clear claims of ownership and authorization to
use commercial and other resources. Consumer goods can be sold in international markets
using foreign retailers. They can be found with the help of salespeople, who can either visit
the target market in person with product material and swatches or deliver these items over the
phone or by direct mail.
The use of direct marketing can eliminate the need for middlemen and foreign travel.
Sales of goods from consumers to consumers are a practical substitute for conventional
exporting. It is typical for this form of selling to have product-specific variants.
Manufacturers of educational equipment can sell to K–12 organizations, higher education
institutions, and even for-profit businesses, unlike those medical device manufacturers, who
can only sell to healthcare facilities. One is said to have been licensed if they have been
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permitted to use the intellectual property of the owner. Intellectual property laws can protect
things like patents, trademarks, production techniques, and even how a product is marketed
and sold. It is possible to license even "know-how" in the form of technical or business skills.
Obtaining a license and permission are different things. The IPR may be utilized for activities
like working or manufacturing if permission is granted. The usage of the licensed work does
not result in the licensee gaining any ownership of the licensors or other protected rights.
2.5 Significance of service and operation management in multinational
corporations
Multinational businesses (MNCs) struggle to plan and oversee their service operations
on a global, regional, and local scale because these operations frequently necessitate a local
presence. What we mean when we talk about taking a regional strategy is a regional plan,
supported by a regional organization or regional headquarters (RHQ). RHQ is generally
thought to be synonymous with regional management. Regional headquarters may be seen as
intermediate organizational entities, depending on their function, size, and location (Ka 'ha 'ri,
2014). Focusing on and taking part in the management of one or more regional subsidiaries is
what regional headquarters (RHQ) do (Schutte, 1997). RHQ may be able to contribute to its
business activities (Lasserre, 1996).
RHQ is set up structurally as an independent entity, only committed to carrying out the
tasks delegated to them at the regional level. As an alternative, already formed local
subsidiaries have regional responsibilities added to their existing local business obligations.
The latter units are sometimes known as "regional management mandates" (Alfoldi et al.,
2012).
The work of Ambos and Schlegelmilch (2010) shed light on the responsibilities and
duties of RHQ. The researchers studied the integrative and entrepreneurial actions of RHQ.
The entrepreneurial role includes tasks like strategic leadership, planning, and direction;
resource development, acquisition, and deployment; seeking and exploitation of new
opportunities; and driving organizational change, according to Alfoldi et al. (2012). The
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integrative role includes tasks like monitoring, control, and governance; resource and
knowledge management; representation and mediation; coordination and harmonization; and
attention and signaling.
Other types of regional management than RHQ have also been discovered in previous
studies. According to Ghemawat (2005), a regional headquarters (RHQ) may be a means to
an end (the implementation of a regional strategy), but it is not an end in itself. RHQ isn't the
only option, as Lasserre (1996) notes; "a corporate-based regional office, a local subsidiary
mission, and regional networking" are all viable substitutes (p. 34). Subsidiary collaboration
via "a friendly regional culture" is also mentioned by Li et al. (2010). (p. 8). Alfold et al.
(2012) argued that regional management mandates are a more cost-effective alternative to a
central RHQ.
Ambos and Schlegelmilch (2010), authors of a comprehensive volume on regional
management, introduce four ways to organize regionally: a single country market approach,
with the RHQ acting as a "central hub;" a subregional approach, with subordinate country
clusters; a hybrid of the two; and a virtual network, where responsibilities are shared virtually
(pp. 7374). They also point out that a regional headquarters (RHQ) need not physically be
located in the region, since this role can be fulfilled by staff at the corporate headquarters
(CHQ). Although many studies have documented the advantages of regional management and
RHQ for MNCs (e.g., Asakawa & Lehrer, 2003; Daniels, 1986; Enright, 2005; Lasserre,
1996; Schutte, 1997), there are still not many analytical and theoretically grounded
approaches to understanding the value added. The research by Ambos and Schlegelmilch
(2010), which expands on the premise established by Chandler (1991) and the subsequent
studies by Campbell, Goold, and Alexander (1995) and Foss (1997), is an exception. Based
on their research, RHQ is believed to provide MNCs with a regional advantage in the form of
"parenting," "knowledge," and "organizational advantage."
To have the parental advantage, RHQ must be knowledgeable about local units and able
to support them through resource sharing and other means. Studies conducted in the
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developing field of servitization, which is heavily employed in marketing, are another source
of knowledge that is used to preserve knowledge advantage (Davies et al., 2007; Gebauer et
al., 2010). Industrial services are crucial parts of customized answers to challenging
consumer problems. The wants of a particular clientele, regardless of their location, are
thoroughly examined as part of this "solution supplying".
A tendency known as "servitization" illustrates how services have taken on more
significance over time, particularly in the setting of industrialized countries (Desmet et al.,
2003). According to the notion of servitization, the organizational structure and management
of value-added activities must first undergo a considerable shift (Baines et al., 2009; Oliva &
Kallenberg, 2003; Wandermerwe & Rada, 1988). Second, it analyzes the main justification
for the development and control of value-adding mechanisms in modern economies and
societies (Vargo & Lusch, 2004). The idea of servitization has to do with how systems that
produce value are organized and run. Vargo and Lusch (2004) used the phrase "service-
dominant logic" to distinguish between "goods-dominant logic" and a different way of
viewing the world.
In contrast to a goods-dominant logic, which follows the idea of "making and selling"
finished products through market governance mechanisms with separated players, a service-
dominant logic emphasizes serving the customer at every stage of a collaborative process in
which the customer and the supplier, in this case, the MNC, temporarily form a unit. The
customer's issues are brought to the forefront and the customization process is made more
rigorous by including the customer in the value-added process at the customer's, the MNC's,
or a "neutral" site (Freiling & Dressel, 2014; Vargo & Lusch, 2004).
In other words, servitization is increasing the range of goods and solutions with
customized services or adding service components to solutions like full-service contracts.
Consumers are unable to properly assess the quality of the solution before or after purchase
because these components are, for the most part, intangible and delivered on demand.
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Multinational businesses (MNCs) must present a consistent front in terms of knowledge and
customer service throughout their global, regional, and local divisions to allay concerns.
In terms of throughput (process), servitization implies client integration in the value-
added procedure of the MNC by supplying information as well as transaction-specific goods
and personnel. Employees of MNCs offer assistance in the form of instruction,
troubleshooting, or upgrading (Freiling & Dressel, 2015). Servitization calls for a high level
of supplier-to-customer interaction, including on-site visits and proximity in international
transactions. Even while current ICT provides a wide range of alternatives for managing
contact online, physical interaction still plays a key role in the service process, making
coordination of it all challenging.
2.6
International Trade Theory
The impact of operations management tactics on international trade has been studied by
numerous researchers. Consequently, several theories have been created to explain how
operations management influences international trade and its interrelatedness. The idea of
international trade is one theory that exemplifies this connection. International trade theory is
the study of the development, trends, and impacts of global trade on societal welfare and
outcomes.
Between 1776 and 1826, the groundwork for what is today regarded as the mainstream
theory of international trade was laid. Adam Smith published Wealth of Nations in 1776.
Principles of Economics by David Ricardo (1823) came next. The two books included
information on effective manufacturing and production techniques, including the division of
labor and free trade ideas. These two volumes mark the emergence of a free trade philosophy
based on England's unrivaled success in manufacturing and commerce. Smith observed that
the division of labor was the cornerstone for reducing labor costs, which allowed successful
rivalry between nations when he looked at the developing large-scale industries in England.
Around the same time as Smith, Robert Hume (1776) put up a theory to explain the automatic
adjustment in terms of the price-specie flow mechanism that might eliminate the need for
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monetary adjustments in nations that consistently have a trade surplus (with an absolute
advantage in all traded goods). It was up to Ricardo to develop the free trade idea after Smith
had set the foundation.
Ricardo's England had a more advanced type of industrial capitalism than Smith's, as
evidenced by the quick growth of major corporations and the utilization of captive markets in
foreign colonies. Imports of wage products (corn) were crucial in Ricardo's England because
they lowered the cost of labor for firms and the price of wage goods. Smith and Ricardo both
promoted free trade as an alternative to the protectionist Mercantilist ideas to increase the
efficiency of global production. Ricardo had concerns about the broad adoption of
technology, but he still based his cost projections on labor hours, which he viewed as a single
homogenous input with output (in a society with two commodities) subject to fixed costs.
The absolute advantage was not considered necessary, but rather entire specialization in the
product with a comparative advantage in terms of labor hours used per unit of production was
necessary and sufficient to ensure reciprocally advantageous international trade.
2.7 Conclusion
The existing literature on operations service management within international trade
provides insights into this global phenomenon. The literature covers important operations
management practices and concepts that are adopted in contemporary multinational
corporations (Sharma et al., 2020). Firms offering services in the international business
environment adopt various practices to ensure the realization of strategic business objectives.
Six Sigma is a managerial operational strategy that employs data and statistics to reduce
errors and defects associated with manufacturing and service delivery.
Similarly, the
operational techniques used in service management have direct impacts on international
trade. For example, when effectively applied, operations service management practices
increase organizational performance and contribute to global economic growth.
The adoption of techniques such as total productive maintenance is ideal for the timely
identification of maintenance issues and taking corrective measures to avert downtime and
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breakdown in service or goods delivery. Operations service management has also fostered
specialization in international trade. Countries can access goods and services that they could
not produce locally while focusing on trade activities where they have the strength and
comparative advantage leading to efficiency in global trade. Finally, operations service
management increases the range and access to goods and services available in countries
through the servitization phenomenon.
Chapter 3:
Research Methods
3.1
Introduction
Research methodology refers to the procedures and techniques used in the collection of
research data, tabulation, and analysis to guide in answering research questions (Bloomfield
& Fisher, 2019). It is a systematic process that involves various steps including the
identification of the sample, data collection, data analysis, and data presentation. This chapter
will provide the detail of the research design adopted to address the initially defined research
questions. The chapter also highlights the methods of data collection and the data analysis
approach that was adopted for the study. In addition, the reader will be directed towards
validity and reliability of the data used.
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3.2
Research Design
A research design refers to a strategy that the researcher uses to collect research data and
consequently answer the research question. It is an arrangement of the required tools and
techniques for data collection and analysis in such a way to ensure relevance to the research
questions (Bloomfield & Fisher, 2019). This study adopted a mix of both quantitative and
qualitative research method to explain the impact of operations service management on
international trade. Qualitative research was selected for use in this research as it can provide
in-depth insights into the perceptions, experiences, and attitudes of participants regarding
operations service management in international business. Qualitative research techniques
such as open ended survey questions can allow the participants to express their experiences
and thoughts on how operations service management has impacted international trade
business. Similarly, qualitative approach was considered to be also suitable to the study, since
this dissertation aimed to research the impact of operations service management in
international trade business, which takes into account beliefs, perceptions, ideas, and opinions
that can be difficult to measure in a quantitative manner.
3.3
Research Methodology
This study’s research process was divided into four distinctive procedures: Literature
review, primary data collection, data analysis, and presentation of findings and discussion.
Figure 3.3.1 illustrates this methodology diagrammatically.
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Figure 3.3.1: The Adopted Research Methodology
3.4
Data Collection Methods
The study investigated international trade business by evaluating features related to
various modes of companies operating internationally and reviewing other available
literature. In this research, both primary and secondary research were applied. These
approaches are discussed below.
3.4.1
Secondary Research – Literature Review
Secondary research entails gathering data from existing sources, such as books, reports,
and academic journals. Specific to this study, secondary research involved conducting a
review of literature on international trade business and operation service management to gain
a broader understanding of the topic and provide context for the primary research findings.
This enabled the researcher to gather background information on the topic, identify gaps in
existing literature, and provide context for the primary research findings.
24
Literature
Review
Concepts of operations
and service
management
Impacts of operation
and service
management on
international trade
business
Significance of service
and operation
management in
multinational
corporations
Primary Data
Collection
Questionnaires
Data Analysis
SPSS
Presentation of
findings and
Discussion
Analysis results were
presented into tables
and figures and
discussed accordingly
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3.4.2
Primary Data – Questionnaires
Primary research involves collecting data directly from the source (Bloomfield & Fisher,
2019). Specific to this research, this involved collecting data directly from the participants
through open ended and closed ended questionnaires. The primary data allowed the
researcher to gather specific information relevant to the study, including the impact of
operations service management on customer service in international trade business. The
researcher used Qualtrics, an online survey software, to create and publish the questionnaire.
A survey link in Qualtrics was created to ensure that participants easily accessed
questionnaires easily and securely. Their
responses were automatically recorded in Qualtrics
platform for later analysis.
3.5
Sampling Design
This study applied non-probability sampling contexts. In particular, the researcher used
purposive sampling method to select samples that bear the desired characteristics of the
respondents as recommended by Quatember (2019). The application of purposive sampling is
also identified as selective, judgmental, and subjective sampling. It falls under the non-
probability sampling approach. The non-probability sampling approach is used as a sampling
concept where the investigative units depend on the researcher's judgments. The researchers
would have the ability to give ready information since the research questions are more direct
in what is needed. The sampling technique is effective in this research since it would be
easier to get research samples on specific characteristics (Sürücü & Maslakçi, 2020).
However, the drawback is that other methods are applicable in other purposive samples that
are complicated and not developed as the random ones. Applying the purposive sampling
technique would be effective in seeking international traders. Therefore, all applied sampling
methods effectively attain reliable data from the respondents.
3.6
Study Population
This research focused on the impacts of operations service management on international
trade business. For this reason, this study targeted professionals within the international trade
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business. The researcher used Qualtrics to reach the target population. Specifically, under
‘Survey Options’ in Qualtrics, the researcher clicked on ‘target audience’ and used filters such
as international trade business, logistics, procurement, and quality control to specify the target
population. The researcher reviewed these target population settings to ensure that they
aligned with the research questions. A survey was then created, after saving the target
population settings.
3.7 Sample
3.7.1
Sampling Frame
A sampling frame was essential in providing units relevant to the Study. The frame used
to develop the sample selection comprised the international traders implementing operation
service management concepts. Operations service management has an influential impact on
international traders and how they carry out their daily operations. Nonetheless, the
characteristic challenge of involving all consumers in this sampling frame necessitated the
need to select an appropriate size sample of the population to complete the Study.
3.7.2
Sampling Technique
Purposive sampling technique was preferred for this study. The technique was
considered to be ideal since the research required specific types of participants with particular
experiences and characteristics (Berndt, 2020). Purposive sampling was an effective way to
ensure that the researcher collected data from participants who have the knowledge and
expertise relevant to the research questions.
3.7.3
Sample Size
The researcher targeted 55 professionals with adequate experience in the international
trade business to investigate the impacts of operations service management on international
trade business. Purposive sampling technique was used to develop a sample size that would
represent the population. By considering a 5% accuracy level and 95% confidence level, the
researcher determined the sample size to be 48, using Slovin’s formula
.
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Sample size (n) =
N
1
+
N
(
e
²
)
n =
55
1
+
55
(
0.05²
)
n = 48.35
n = 48
3.8
Inclusion and Exclusion Criteria
Participants who own or work for an international trade business were only considered
for the study. Another inclusion criterion was experience in operations service management in
areas such as inventory management, logistics, procurement, and quality control.
Furthermore, participants who were willing to provide informed consent to participate in the
study were included in the study. The participants were also required to have at least five
years of experience working in an international trade firm to ensure that they were
knowledgeable enough to answer the survey questions. This experience was necessary due to
the ever-changing trends and techniques in service operations management as well as the
dynamic nature of global trade. Those who did not participate in international trade over the
past year may have missed out on potential changes and shifts in the business environment.
On the other hand, individuals with less than five years of working experience were
excluded from the study. Participants who did not work for or owned an international trade
business and those with zero experience with operations service management were excluded
from the study. Participants who did not have sufficient proficiency in English language and
those who were unwilling or unable to provide informed consent were also excluded from the
study. The inclusion and exclusion criteria helped ensure that the research participants were
representative of the population of interest and that the study results were reliable and valid.
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3.9
Data Analysis
SPSS Version 25 was employed for data analysis in this research. Upon collecting
primary data from the participants, the researcher imported the data into SPSS from an Excel
file. The data was then reviewed and checked for errors, omissions and inconsistencies, and
missing values. The researcher used descriptive statistics such as percentages, frequencies,
means, and standard deviations to summarize the data. This step was key to identifying
trends, patterns, and any outliers in the data set. Inferential statistics, including correlation
and regression were also used to examine the relationships between variables. This was
crucial to answering the four research questions. The researcher then used graphs, charts, and
plots to visually present the data and communicate the study’s insights and findings.
3.9.1
Data Verification
Researchers should always ensure that the data collected are verified and qualified to
answer the questions in the research (Tolmach et al., 2021). To ensure the reliability and
validity of the data collected in this study, a pilot study was conducted before the main data
collection period. This pilot study entailed administering the questionnaire to a small sample
of participants and analyzing their responses to test the effectiveness of the survey questions
in gathering relevant data. The pilot study also provided an opportunity for the researcher to
receive feedback and suggestions from the participants on how to improve the questionnaire.
This allowed the researcher to identify any ambiguities or errors in the questionnaire and
make appropriate adjustments before the main data collection period.
3.9.1.1
Research Instrumentation
The study utilized various methods to collect primary research data. A research
questionnaire was developed to guide data collection from experts in service management
within international trade and marketplaces. The questionnaires was created and published in
Qualtrics to selected research respondents. The researchers applied two powerful instruments,
including the item quiz questionnaires and the other is evaluation tool reflecting researcher
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preferences. Besides, this research applied Statistical Packages for Social Sciences (SPSS)
software to interpret answers from various respondents.
3.9.1.2
Questionnaire Piloting
The researcher undertook questionnaire piloting to test and refine the questionnaire
before mailing targeted respondents. The piloting period involved emailing five
questionnaires to professionals in international trade firms to test the effectiveness of the
questionnaire, the time taken to answer the questions, and the clarity of questions. The
piloting phase led to refining the questions and restating some of the questions to provide
clarity. Some questions were also consolidated resulting in the reduction of the total number
of questions from 10 to 8. A reviewer instrument was also used on the topic before the quiz to
test for the validity of the questions presented in the questionnaires through pilot study
conduction. After conducting the pilot study, the reviewer instrument included a section of
the experimental group and the other for the experimental group.
3.10
Ethical Risks
The main ethical issues considered in this study revolved around informed consent,
anonymity of the respondents, privacy and confidentiality. The researcher obtained an ethical
approval form from the school prior to beginning data collection. Furthermore, the researcher
outlined the scope, objectives, as well as the intended use of the information obtained from
data collection to ensure that the participants willingly consented to or withdrew from the
study. Furthermore, in this research, confidentiality, and privacy of the information
throughout the research were of utmost importance. Any data collected in the survey were
kept confidential and were not share to any third parties as recommended by Evans and
Mathur (2018). Furthermore, the identity of the participants remained anonymous to the
researcher and those with access to the collected data. The survey questions in the
questionnaire were also carefully written and structured to ensure that the respondents were
not forced to provide any commercially sensitive or confidential information.
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Chapter 4:
Results Analysis
4.1
Demographic Description
Understanding the impacts of operations service management in the international trade
business is established by understanding the targeted demographic. This study targeted
participants who are actively involved in the international trade business, including exporters,
importers, manufacturers, and logistic providers.
For instance, various demographic variables were applicable in getting the desired
understanding of the presented concepts from multiple organizations in the system. The
identified demographic is distributed throughout multiple sectors presented in the study on
different international trade organizations. The first table in this research analysis (Table 1)
highlights the respondent's years of service, the second table (table 2) highlights the levels of
how these respondents view the technicality of the international trade business, and lastly, the
third table in this result assessment presents the competition on cost (table 3). However, a
comparative assessment of the presented results shows an even level of representation in the
sampled sectors in the first table. The second table in these results, however, presents detailed
responses that could be used to dominate both large and small firms. It is also applicable
given that the higher position of the population, as evident in table 3, tilted towards the
competition of the cost adopted by the organization to promote the identified production
approach on the chosen operational decision responsibilities within the business suggests the
cognizance of the responsibilities of the operation with the importance of the operation
management that relates to the activities that affect the performance of the firm and how it
operates.
Table 4.1.1 Number of respondents against their respective years of experience in international business
Year of Service
Number of respondents
5 years experience
4
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10 years experience
8
Above 10 years of experience
8
Table 4.1.2 Forecasting on the Production Management Level
Levels
Number of respondents
Technical
3
Strategic
4
Operative
4
Tactical
9
Table 4.1.3 Operations Service Manager Competing on Cost
Competition on Cost
Number of respondents
Based on flexibility
9
Based on customer interest
8
Based on Scheduling
3
4.2
Data Analysis
4.2.1
Factor Analysis
In this study, various Promax rotations, Principal Components Analysis, and Exploratory
Factor Analysis were used to establish the necessary factor for assessing the available results.
For instance, in this results assessment, it was better to apply the Promax rotation concept
over the Varimax rotation since various extracted factors were expected to mean that the
international businesses would be expected to be orthogonal. The selected respondents on
these questionnaires would not just focus on a specific natural operational aspect while
abandoning the other concept in the process. For instance, in establishing the optimum value
of the number, the eight-value much greater than one was used in determining the extracted
figures in the results. The results also successfully show how the analysis's adequacy was
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realized by using the Kaiser- Meyer- Olkin used in the sampling process that was applied in
sampling an adequate analysis using the explained variance of 59.24%.
Similarly, in the analysis phase, the application of the Barlett test was also necessary.
The assessment helped establish the sphericity for the initial findings that indicated that the
six factors were also generated from the constant activities in the operation management
process. Also, in the results analysis process, two other items are low loading on the factors
extracted from the results with a clean loading between two and more factors in the list. Thus,
the two items on either the low loading would suggest that the identified items never fit into
the factors more effectively, thus removing the need to be removed. The six factors with the
four items were also labeled as scheduling, process, measuring, and logistics. A similar
technique was also applied to the performance measures. The Kaiser- Meyer- Olkin was used
to measure the detailed analysis that gave the best suggestion, with the 58.88% being an
explainable variant. The Barlett test in this process thus tests for the more significant
sphericity, with only one item being excluded from the mixture. The other three extracted
factors from the system were also labeled as efficiency, features, and service.
Reliability analysis was conducted using Cronbach's alpha to establish the factor analysis.
However, in this study, the technique applied is exploratory, with a minimum threshold of 0.6
deemed acceptable. There are also two other new factors in the result: the support and facility
that fall short of the minimum criteria despite the stronger loading factors. The two factors
were thus removed from the subsequent analysis with the complete EFA results and reliability
analysis as presented in the stable.
Table 4.2.4 Cronbach's Alpha Analysis on the forecasting of the production management
Factors (level)
Items
Factor Loading
Cronbach's Alpha
Technical
Productivity
Cost reduction
0.86
0.86
0.63
Tactical
Inventory
0.88
0.70
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Purchasing
and
Procurement
0.88
Operative
Back
Office
Management
Forecasting
Customer
waiting
line
0.79
0.63
0.62
0.40
Strategic
Responsiveness
On-time delivery
Processing speed or
time
0.81
0.87
0.80
0.77
4.2.2
Bivariate Corrections
In the assessment of the operative management, the established four-factor scores in the
preliminary analysis on the factors such as measurement, logistics, scheduling, and process,
the bivariate correlation in the process were thus conducted with the purpose of the results on
the fifth table as shown below. The table shows that the correlation between the four
operations management activities is the presented results, thus presenting the fact that is
much expected in the process where the argument shows that there is a normal
implementation of the operations with the activities in a relatively holistic manner instead of
creating emphasis on different aspects over the other (Sharma et al., 2020). The practice is
also more interesting in that no serious concern is raised about the identified multicollinearity
amongst the other independent variables. It is also interesting in other concepts that the
logistic factor does not seem closely relatable to other activities in Operation management.
The relationship between these four factors in the Operation Management activities are
shown as independent variables that are also interesting, with the three performance measures
as the independent variables that are essential when the
p-value
is below 001, except for the
difference between service and logistic factors.
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Table 4.2.5 Correlation between factor scores
Flexibility
Customer Interest
Scheduling
Flexibility
1.00
Customer interest
0.48
1.00
Scheduling
0.53
0.92
1.00
4.2.3
Multiple Regression Analysis (MRA)
In the next table,
table 6,
the presented results are applicable in showing the multiple
regression contexts for the four operational management in the international businesses with
the activities that are regressed on the three major performance measures. The results outlined
in the table also indicate that the process as a factor is used mainly in proving the strongest
predictor for the significant relationship between feature and service factors related to the
fourth factor, efficiency. The relationship is also very close to significance. The predictor is
also followed by scheduling, a significant predictor of efficiency and services relatable to
none of the highlighted performances and measures (Dickman, 2021). The
r- value
of all
three equations in this result is also close to the 0.30 measure used practically to indicate the
acceptable explanation powers for the variance of the other variables more dependent on the
systems.
Table 4.2.6 Multiple regression analysis
Std. Beta
Sig
Flexibility
0.39
0.00
Customer interest
-0.07
0.36
Scheduling
0.30
0.00
The detailed analysis of the process has also presented the requirement throughout the
process that is used mainly in realizing the value of the process and detailed engagement used
necessary to achieve the process of effective operation management in the market. For
instance, the results of this research have shown how various variances are used in detail and
practicality to achieve the plans of the intervention in the process. Thus, when engaged more
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relevantly, it would be practical to achieve and engage the requirement and engagement
necessary to realize strategic business objectives.
The operation management skills are thus applicable mainly in realizing valuable
practices and senses that are needed mainly in realizing the requirements for the best
operation and need in the process for the reality in different international businesses. The
emergence of various factors applicable in showing a valuable operation of the system and
how it engages with the people is more practical and realistic in realizing the need and
processes that must be used mainly to establish the best engagements and performances to
promote the value of this research in promoting the need for effective management practices
in the society (Lambrechts et al., 2020). For instance, some of the manageable activities and
operations used in the process include the implementation of the factors such as
measurements, process, and schedule in achieving the most desirable results for the
management teams to implement the best skills and requirements for the detailed operation
processes.
The respondents also indicate various realities associated with the operation
management activities in different capacities. For instance, the results show that the
international trade operations manager should use the first set-up to focus on the first step,
mainly on promoting international trade management. The first step should focus on
promoting their products; the world is now interconnected. Only if we package and promote
our products well and have a certain influence can we promote our products to the world and
occupy a piece of heaven and earth of our own (Sharma et al., 2020). Also, the first step
should be the first export investigation of the export situation, and we must do some detailed
investigation of the export market before doing foreign trade business to find out the details
of the importer and the local market as shipping routes and docks. Our initiative will increase
significantly with the understanding of the foreign business situation to negotiate and sign
foreign trade contracts. The first step as an international trade operations manager is to sort
out and analyze the industry in which you are engaged. World trade is developing rapidly, and
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the original concept has been very different from the current operation concept. Therefore, we
should analyze and compare inside and outside the industry to develop feasible solutions and
countermeasures.
There is also various importance of operations management in the business where the
activity is applied mainly in realizing the need of engaging in good performances and
practicality for the quality products, productivity, and customer satisfaction practices. The
cost incurred in the process is also valuable and well implemented, thus simultaneously
leading to increased revenue engagement (Sharma et al., 2020). For instance, when the role of
self-operation and management is determined, to carry out international trade, business needs
to continue to improve the level of information technology, the use of big data on logistics
forms of innovation, based on financial data, the actual needs of customers to explore, only in
this way can promote the level of international trade after the operational management role
has been positioned (Sharma et al., 2020). Following your positioning, the next step is to find
suitable trading partners in the international trade business. Market research is used to find
out which foreign trade companies meet positioning needs so that the company can actively
pursue our business. Also, based on the existing characteristics of international trade, it is
necessary to combine the actual situation with the real needs to carry out information and
data-based international trade. They are reducing trade costs and improving the operation of
international trade by analyzing applied data (Sharma et al., 2020). The operation
management activities can only be used to realize increased productivity, simultaneously
resulting in operation management that minimizes the waste in the general production process
(Luo & Bu, 2018). Thus, it is necessarily applied in realizing a valuable need and engagement
that purposedly require actions for the best engagement and realization of the senses that are
purposedly managed to establish the most impressive actions and necessary performances to
realize the value of public implementations and the requirements that are needed in realizing
the valuable operations of the systems in nature and also an implementation of the best
practices to ensure the necessary and realistic operations in general. Therefore, the exact
number and production relatable to the effective operation management in the process is well
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highlighted and presented to determine the value of how the systems operate or depends on
valuing the necessary presentation and need in the valuable structures in general. Thus, these
results analysis has effectively established the nominal, ordinal ratio, and interval
measurement scales in this research analysis process (Madsen & Servais, 2017). Thus, future
studies can focus on the differences such as geographic location, industry type, the length of
Operation Management practices within service organizations, and the influence of larger
client firms on the operational practices of smaller service organizations. These presentations
should be included in future paper contents and practically applied in realizing the valuable
results in the practices and achievements of the research requirements and intentions.
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Chapter 5:
Discussion
The purpose of this research is to explore the relationship of operations service
management with international trade and to examine variables that impact their relationships.
The study has been guided by four research questions. The first research question focused on
exploring the concepts underlying operations service management and whether they can be
implemented. The second question sought to determine whether international trade was
related to operations and service management. The third question examined the impacts that
operations and service management have had on international trade business. The last
research question explored the significance of service and operations management in
multinational corporations. This section describes the findings of the research data analysis
about the research questions.
5.1: Research question 1:
What are the concepts of operations
and service management and can they be implemented?
Several concepts relating to operations and service management were established from
the analysis. They encompass technical, tactical, operative, and strategic. The technical
service management concepts include productivity measures and cost reduction objectives.
These concepts require considerable investment in technological and human resources
capabilities to be realized.
Productivity refers to organizational and employee output compared with the input. A
high level of input should lead to high output. The high productivity level should be attained
within acceptable cost margins. Cost reduction encompasses increasing efficiency by
improving technological adoption.
Sharma et al. (2020) noted that investment in new
technologies is associated with cost reduction. Similarly, embracing international
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management models such as lean management concepts often lead to reduced wastages and
damages which further lower operational costs.
Tactical concepts in operations service management include inventory management,
procurement, and purchasing activities. Inventory management entails ensuring that raw
materials needed in the production process are available while finished goods demanded by
customers are available for delivery. Crucially, service managers should ensure that inventory
costs such as holding costs and storage costs are minimal by adopting practices such as JIT.
Managers have the obligation of balancing the needs of customers by ensuring the
availability of goods while also avoiding holding excessive working capital in raw materials
and work-in-progress.
Closely connected with this concept is the operative concepts of
forecasting and customer waiting line. Forecasting involves using objective methods to
reasonably predict demand levels to guide production levels. In forecasting, operations
service management updates the customer waiting line that informs the number of goods each
customer has ordered and the timelines for each delivery.
Machine learning and other artificial intelligence technologies are widely used to
understand customer purchasing behavior based on historical data and to estimate with
reasonable certainty weekly, monthly, and yearly demand levels (Luo & Bu, 2018). The back-
office functions such as processing orders, maintenance, and payment systems come in handy
to ensure that customers' orders are promptly processed. Furthermore, operations service
managers are actively engaged in scheduling activities. For example, managers are obliged to
ensure the optimal allocation of machines and human resources across organizational
activities and to meet consumer demands concerning quality and timeliness.
The organization is expected to remain highly responsive to the needs and expectations
of customers to achieve a competitive edge in the marketplace. Some of the strategic
dimensions of operations service management skills needed at this level include improving
processing speeds or turnaround time for customer orders and queries and facilitating on-time
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deliveries (Sharma et al., 2020). These concepts are ideal in operations management to
support business activities locally and in international marketplaces.
In addition to the above concepts, research respondents acknowledged the importance of
investing in efficient and effective communication systems that facilitate trade transactions.
Data-based decision-making becomes integral to effective operations service management (Li
et al., 2022). Data flow from customers to the organization and from suppliers to contractors
to the organization needs to be seamless to execute complex organizational activities.
5.2 Research Question 2: Is there a relationship between
international trade and operations and service management?
Research findings demonstrate that various components of operations service
management activities are correlated with international trade. The Cronbach alpha and the
subsequent exploratory factor analysis showed a moderate relationship between various
service management activities and international trade activities. A factor loading ranging
between 0.62 and 0.88 show a moderate correlation between operations service management
variables and international trade (factor).
Although the relationship may appear poor based on factor analysis, this dimensionality
appears to contradict the findings of other researchers such as Nicholas (2018) and Luo and
Bu (2018) who noted that operations service management activities are closely related to
international trade. Indeed, firms that excel in various aspects of operations service
management tend to excel also international trade. For example, excellent communication
services across stakeholders at different levels of engagement facilitate quick decision-
making across geographical borders (Sharma et al., 2020). Similarly, forecasting activities
based on machine learning and artificial intelligence are ideal services for efficient
international trade management and practices.
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The relationship between operations service variables and international trade activities
such as production management and the attendant shipping and management of distributors
channels can be seen in Cronbach’s alpha mean of 0.7 in the tactical aspects of operations
service management activities and 0.77 alpha mean coefficient in strategic activities.
However, Cronbach’s coefficient of 0.40 in operative activities negates the consistency in the
internal factors and subsequent poor relationship with international trade as demonstrated by
a factor loading of more than 0.8 in the analysis.
Sharma et al. (2020) examined the
relationship between operations service management and global business performance. The
researcher found that the two phenomena converge across diverse aspects.
Operations managers need to understand trade policies in the international marketplace
and calibrate production standards and activities in their operations to meet these
requirements. They must also explore trends in the international markets, actively engage
customers and other industry players, and respond to changes in consumer needs and
expectations to remain relevant and responsive to the ever-changing consumer behaviors
(Barnes, 2018). Organizations engaged in international business evaluate their operational
capacities before going global. Once the operational management role has been decided,
organizations use the role as a basis for actively developing international markets, making
detailed and feasible market research reports, and forming feasible practical solutions to
realize strategic objectives.
Operations service management activities are at the center of international trade. They
encompass designing jobs and measuring their capacity, commonly known as time and
motion study. Despite the many critiques against these practices, their importance in
determining productivity which will affect cost efficiency, is still paramount (Li et al., 2022).
Operations service managers are focused on delivering efficiency across organizational
processes. They actively adopt various concepts and practices such as six sigma, lean
production, and JIT to increase output efficiency. While these activities are predominantly
service-oriented, they are integral to international trade practices.
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MNCs prioritize efficiency in operations in the global marketplace to gain a competitive
edge. Firms that gain efficiency comparatively better than their peers tend to maximize
profitability and deliver quality goods and services to their targeted market at reduced prices.
They can expand their customer base and penetrate new markets because of their competitive
pricing and quality market offerings (Sharma et al., 2020). These findings are consistent with
empirical data that show service firms are aware of the significance of activities connected to
operations and how those tasks affect organizational performance.
The emphasis on ensuring efficiency in service delivery across systems stems from the
need for service productivity to be on par with that of the industrial sector. It is also obvious
that technology and digital advancements and innovations are giving global trade a huge
boost (Nicholas, 2018). With the help of new technical models like immediate online and
cloud storage, which rely on the quick growth of information technology, world trade
services have undergone disruptive changes as well.
Scheduling is one of the activities that closely relate operations service management
with international trade. Scheduling and on-time delivery are vital components of customer
satisfaction. These critical service management components are also integral in international
trade practices. Multinational corporations routinely apply scheduling activities to ensure that
they reach their target customers in the international markets in a timely fashion and
consistent with customer expectations (Koklic et al., 2017). Excellent operations service
management positions global firms to be responsive to market needs and offer competitive
transaction processing time. This study, therefore, finds that service operations management
enhances the proper management of customer delivery activities. Furthermore, efficiency
scheduling improves efficiency performance which is then reflected in proper time
management and utilization of organizational resources.
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5.3: Research question 3:
What are the impacts of operation
and service management on international trade business?
This research question sought to investigate the effects of operations and service
management on global trade. Research respondents noted the close relationship between
operations management and cross-border trade (Nicholas, 2018). The research results allude
to the importance of operations and service management activities in ensuring that
international trade activities are impacted by the effectiveness of operations management.
Most respondents acknowledged that international trade is associated with complex
operations involving moving goods and services from one country to another. Shipping and
scheduling are considered integral activities to international trade (Barnes, 2018). The
operations involving shipping, warehousing, and distribution are the lifeblood of global trade.
Multinational companies not only identify shipping partners to facilitate goods and services
logistics but are actively involved in developing communication systems that promote
responsiveness to market or customer preferences.
The impact of operations and service management is evident in facilitating
communication, marketing, and forecasting in international trade activities. Technological
adoption has been at the center of operations and service management practices. Information
technology platforms have been central to facilitating international business. Digital
communication platforms such as social media channels and e-commerce options are
essential operational activities (Li et al., 2022). These activities foster effective
communication while also supporting logistics and delivery.
Data analysis also demonstrated the importance of operations and service management
in creating value for customers in international trade. Decisions relating to understanding
customer needs and wants, aligning production with findings from market surveys, and
ensuring delivery of demanded goods in quantities and qualities demanded by customers are
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critical in creating value for consumers in the global market (Li et al., 2022). Multinational
corporations’ operations and services managers are constantly faced with decisions that seek
to increase the value of goods and services while providing solutions to societal problems.
Developing systems and processes that increase revenues without a corresponding
increase in expenses is one of how operations managers create value in international trade.
This form of value creation may be interpreted as increasing returns on the shareholder’s
capital base. However, the increase also results in lower product prices while maintaining or
increasing product quality. Cost containment measures are evident as impacts of operations
management function in international trade. Cost management may be achieved through
effective scheduling practices and flexibility in decision-making that allow managers to re-
examine emerging challenges and opportunities in the global market.
Overall, respondents
affirmed the importance of operations and service management practices and tactics in
increasing efficiency in international trade.
Data-driven decision-making has become integral to international trade. Research data
showed that operations managers in the global market are increasingly relying on big data to
guide decisions relating to marketing tactics. The collection of big volumes of consumer data
has facilitated the understanding of trends in global trade
(
Nicholas, 2018). The insights
gained from informatics based on analysis of the vast amount of consumer data enables
operations managers in international trade to develop marketing and advertising message that
resonate with the likes and preferences of the target market. Viewed this way, operations and
services management activities are at the nerve center of facilitating effective customer
engagement in international trade.
The cultural differences across nations necessitate dynamism in how operators in
international trade engage with target consumers. Rather than developing standard products
for all markets, operations managers facilitate the delivery of culturally-sensitive trade
services to different world markets.
For example, respondents noted the significance of the
time-delivery function in international trade. Different cultures prioritize the timeliness of
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product and service delivery. However, some cultures may interpret delays in deliveries as a
sign of incompetence and arrogance. The impact of effective operations management is to
ensure that international trade is accomplished within the prism of cultural competence. This
observation is supported by Luiz et al. (2017) who noted that cultural competence goes hand-
in-hand with international trade. Multinational companies expanding their presence in foreign
countries and cultures must take time to understand how cultural dynamics are likely to
impact their operations. Remaining indifferent to the overarching cultural beliefs and customs
is a percussor to failure (Luiz et al., 2017). Experiences of several firms that have failed in
their global expansion attest to the significance of culture and the role of operations and
services managers in aligning cultural expectations with excellent international trade
practices.
The research results also demonstrated the impact of operations and services
management in policy development across different states and territories in international
trade. Research results showed that operations managers engage with policymakers in
different countries to influence policy development. They act as advocates for regulatory
policies that are friendly in executing international business goals (Barnes, 2018).
International trade laws and regulatory policies seriously impact international trade. As a
component of the external business environment impacting operations, the legal system falls
within the ambit of operations and service management (Luo & Bu, 2018). When this
function is properly executed, operations and services management would be seen as
positively impacting international trade because of trade-friendly policies.
5.4: Research Question 4: What is the significance of service and
operation management on multinational corporations?
This research question sought to establish the significance of operations and service
management on firms operating in international markets. Respondents in the study noted that
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the objective of firms operating in the international market is primarily profit-oriented.
However, other organizational goals emerged from the research data analysis. Multinational
firms aim at increasing market share, and revenue turnover, and continually improve returns
on shareholder investment (Li et al., 2022). They achieve these goals through various
business practices including increasing efficiency in technological adoption, improving
customer satisfaction, and diversification of products and services offered in the global
markets. Operations management is at the heart of realizing these goals.
The role of operations and services management is to facilitate the development of
structures, networks, and organizational policies that enable the attainment of these
organizational goals. Operations and services managers begin by evaluating jobs and roles
that will be needed to achieve strategic goals (Luiz et al., 2017). For example, data analysis
showed flexibility in responding to customer needs, efficiency in resource scheduling, and
effective communication across all channels and networks that facilitate international trade.
The significance of operations and services management can therefore be felt across all
aspects of multinational corporate activities. They include planning activities from
procurement of raw materials, recruitment of labour to be used in factories and warehouses,
production processes and quality improvement strategies, and shipping of finished goods
(Barnes, 2018). The success of operations management activities has a direct relationship
with the outcomes of multinational companies. Where operations management processes and
outcomes are developed to respond to market dynamics, multinational corporations are likely
to enjoy significant successes in realizing their strategic objectives. However, a bungled
approach to managing the operations of an organization carries the risk of failure in
positioning products and services in the global markets in a manner that resonates with target
markets. The company will also face increased risks of violating regulatory and legal policies
in different territories and markets within the global trade environment.
The ultimate significance of operations and services management to multinational
corporations can be seen in its ability to calibrate the firms to realize the overarching goals
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and objectives in the global marketplace.
Whether these goals are concerned primarily with
profit-making or increasing market share, operations and services management remains a
critical function (Sharma et al., 2020). The role of operations managers in adopting the best
management practices in the world cannot be overemphasized. Their roles in ensuring cost
management, the realization of profit goals, and maximizing shareholder wealth are closely
tied to multinational corporations.
5.5: Further Research
The current study focused on understanding the relationship between international trade
and operations management. The findings of these results can be augmented with further
studies on how individual operations and service management functions impact different
multinational companies. The knowledge of how each component of operations and service
management impacts and is also impacted by international trade will be vital in pinpointing
the true relationship between these two phenomena. Although the current study
overwhelmingly assumed that operations and services management dictate the outcomes of
multinational corporations, further empirical studies on how international trade impacts
operations and service management would be needed are strengthening the relationship
between the two variables under investigation.
5.6 Study Limitations
The sample size is a primary limitation of the study's findings. Incorporating the facility
and supports constructions into the present debate and comparing this conclusion to the work
of others requires a bigger sample frame. The second limitation is that it is national research.
When compared to their Australian counterparts, service providers in Australia's Asian
neighbors may employ a unique set of Operation Management activities to spur improved
operational performance. Third, as was said earlier in the study, scholars have varying
perspectives on what makes service companies tick (Madsen & Servais, 2017). Accordingly,
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a regional or category-based redefinition of the scope of service operations management is
required.
5.7 Implications for Practice
This study will aid academics and industry professionals in their understanding of the
relationships between manufacturing and service businesses as well as the impact of
operations management on global trade. It is crucial to follow the operational management
philosophy of concentrating on inputs while verifying their accuracy through staff.
Operations management would also be utilized to ensure that employees had access to the
appropriate number of resources to provide the greatest result (Li et al., 2022)s. These
concepts are also applicable to improving customer happiness when paying for an employee
is not necessary because the consumer would effectively achieve appropriate interaction with
the customer.
In addition, any sort of economic activity that promotes the transfer of goods, services,
resources, people, and knowledge beyond national borders is referred to as an international
business. The term "international business" encompasses a broad range of activities, such as
but not limited to: the export, import, and trade of goods between nations (Barnes, 2018).
Others include the establishment and operation of sales, manufacturing, R&D, and
distribution facilities in foreign markets; and the licensing or franchising of goods, services,
and production methods from other nations.
Money, goods, and services are all transferred through international trade. It is the
exchange of goods and services between international jurisdictions (Madsen & Servais,
2017). All countries must produce and distribute goods and services to support their citizens.
Utilizing a wide range of resources is necessary for the production of goods and services. No
country can sustain its whole population through domestic production due to its limited
resources. The required goods must be imported if the home output is insufficient. If a
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country's producers have enough goods to meet domestic demand, they may keep the extra
for themselves. If not, the nation may sell the product abroad.
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Chapter 6:
Conclusion
The purpose of this research was to establish and examine the relationship between
operations and services management and international trade. The study employed a
quantitative research methodology within the descriptive design to gather data, analyze, and
draw inferences to answer the research questions. The statistical data along with the
descriptive interpretation of the research data were pivotal in reaching the findings of this
research study. Some of the key findings and themes that emerged from the analysis of
interviewees’ responses included the functions of operations management in acquiring
cutting-edge technologies that are vital in facilitating international trade. Operations and
services management is seen in statistical analysis as being closely related to each other with
the former anchoring organizations towards excelling in the international marketplace.
Organizational leaders have a responsibility to create and evaluate ideas that pertain
directly to the operational performance of service organizations since this industry continues
to rise in importance in global commerce. Top service providers in today's highly competitive
market must give serious consideration to enhancing their operational performance through
Operation Management-related activities. Because of this, we have proposed that the same
Operation Management practices tried and true in manufacturing companies should work just
as well in service organizations.
According to the results of this research, proper service process management is crucial
for achieving desirable operational results (and hopefully improved business effectiveness).
Due to the higher unpredictability seen and expected from service organizations in
comparison to manufacturing outfits, the survey findings also show that logistics is the
poorest predictor. This paper's study, nevertheless, suggests there's room for advancement in
terms of productivity in terms of making more effective use of Operation Management-
related tasks.
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Operations and services management is a vital function in international trade. Concepts
such as lean manufacturing, six-sigma principles, and Just-In-Time policies are integral to
operations and services management. These practices are also vital in strengthening
international business outcomes. Their relevance to both effective management of
organizational operations and services makes them ideal in global business and cements their
direct relationships.
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Chapter 7:
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