DEEPWATER OIL SPILLAGE
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Business Crisis
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Business Crisis
In modern business, crises have become common and contributed to massive ethical and
legal violations while accumulating significant losses to the tune of billions of currencies. These
issues often result in massive losses for organizational stakeholders and society members with no
connection to corporations but have to bear the effects of the negative externalities created.
Various factors are responsible for these crises, depending on the types of decisions and
resources involved. These include
poor management decisions, unethical behavior,
environmental disasters, and regulatory violations (Ritter & Pedersen, 2020).
These issues
caused severe consequences such as financial losses, reputational damage, legal liabilities, and
bankruptcy. They also had immediate impacts but could have long-term effects like los
ing
consumer trust and confidence, decreased investor interest, and increased regulatory scrutiny.
This makes it necessary for organizations to have effective crisis management strategies that
prioritize ethical and responsible behavior, address the root causes of the crisis, and ensure
transparency and accountability. This paper analyzes the Deepwater Horizon oil spill by
exploring the ethical implications and social responsibility issues it created in the business world.
The Crisis
The Deepwater oil spill was a 2010 catastrophe in the Gulf of Mexico, causing significant
damage to the BP corporation, the environment, and local communities.
On April 20, 2010, the
Deepwater Horizon drilling rig owned by Transocean but leased by BP experienced an explosion
(Joye, 2015). The explosion caused the deaths of 11 workers and injured 17. Additionally, the oil
rig sank and caused massive spillage that affected most parts of the ocean.
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The rig’s location was about 40 miles off the Gulf of Mexico in Louisiana. The spillage
lasted approximately three months and released about 4.9 million barrels of oil into the Gulf of
Mexico (Joye, 2015). The effects extended to many areas and affected sectors such as marine and
wildlife habitats, disrupted fishing and tourism industries in the region, and caused significant
economic and environmental damage. An investigation revealed that the explosion resulted from
an explosion of a blowout preventer, a device meant the prevention of oil escape in case an
accident occurred (Joye, 2015). According to the investigation, the blowout preventer had a
faulty design and was not properly maintained.
Additionally, the investigation revealed that the organization's management made
decision errors that caused this disaster. One aspect of the findings was that BP had a history of
engaging in shady deals and ignoring safety while engaging in cost-cutting tendencies. The
management
had taken several shortcuts in designing and operating the Deepwater Horizon rig
(Joye, 2015). For example, the company used a single casing instead of the recommended double
casing to save money, which made the well more susceptible to leaks. The other significant
finding was that the organization had ignored many warning signs
,
unusual pressure readings,
and gas bubbling up from the well. BP ignored these signs and continued to drill. On the other
hand, the organization needed to respond faster to the spill and have adequate plans in place for
dealing with a disaster of this scale (Joye, 2015)
.
The company's initial response efforts were
ineffective, and it finally took several months to cap the well.
This spill caused massive damage to the public and the company as it had to pay
billions
of dollars in fines and settlements to individuals, businesses, and government agencies affected
by the spill. The organization also suffered significant reputation damage and was subjected to,
which affected the entire oil and gas industry (Joye, 2015).
BP changed its safety procedures and
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management practices significantly after the spill. Additionally, it adversely affected the
environment and local communities, resulting in massive damage to marine and wildlife habitats,
and it disrupted the fishing and tourism industries in the region.
Ethical Evaluation
We can evaluate the organization's actions that led to the crisis and the response to the
spillage using ethical theories and the principles of corporate social responsibility. John Mill's
utilitarianism theory evaluates actions based on their ability to produce the greatest happiness or
pleasure for the greatest number of people (Bowen & Bhalla, 2021). One would evaluate these
actions by considering their impacts on the organization and society. The organization’s
management’s initial response was to downplay the impacts of the explosion in a bid to
maximize profits. This shows a deliberate attempt to hide the potential effects of an event that
could adversely impact the lives of thousands or millions of people. One thing that comes out is
that the action delayed a possible mitigating response to this event (Bowen & Bhalla, 2021).
From a utilitarian perspective, this decision was unethical because it prioritized the interests of
BP over the welfare of society as a whole. By failing to take prompt and decisive action to
mitigate the spill, BP's decisions significantly harmed the environment, wildlife, and local
communities, which outweighed any potential benefits that might have accrued to BP.
The organization also acted to diffuse the situation and resolve any issues arising from
the crisis.
On the other hand, the management's actions could be well-intended as the
organization attempted to promote the greater good. The top leadership initiated efforts to clean
up the spill and compensate affected individuals and communities may be seen as a utilitarian
effort to promote the greater good (Bowen & Bhalla, 2021). These actions facilitated effective
improvements by reducing the harm resulting from the oil spillage. However,
the management
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only took these actions in response to public pressure, and regulatory oversight forced BP to take
responsibility for the spill. From a utilitarian perspective, this delay in taking action may have
resulted in a net loss of overall happiness or pleasure for society.
The other ethical perspective one would use to analyze the issue would be the
deontological ethical theory, which
emphasizes the inherent rightness or wrongness of actions,
regardless of their consequences (Bowen & Bhalla, 2021). One would evaluate the organization’s
actions by assessing whether the management adhered to moral principles. On one side, BP and
its officers and directors owe their stakeholders, such as their duty to act with honesty, integrity,
and transparency and to prioritize the safety of workers and the environment (Bowen & Bhalla,
2021). From the lens of the deontological theory, the organization’s initial response to downplay
the situation’s severity and understate the amount of oil spillage may be considered a breach of
these duties. The organization failed to act honestly and transparently by failing to prioritize the
safety of the environment, the public, and its workers. This means the actions were wrong, no
matter the ultimate consequences. From a different perspective, one would consider the
organization’s
subsequent efforts to clean up the spill and compensate affected individuals and
communities as fulfilling their deontological duties to relieve those impacted by the crisis
(Bowen & Bhalla, 2021). However, one constant factor is that the organization took these actions
only after public pressure and regulatory oversight forced BP to take responsibility for the spill.
From a deontological perspective, this delay in taking action may also be a breach of BP's duties
to act with honesty, integrity, and transparency.
Additionally, the actions taken by the management could be interpreted as a violation of
the principles of corporate social responsibility; these principles emphasize the importance of
considering the impact of business decisions on stakeholders beyond just shareholders. BP's
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actions had significant negative impacts on the environment, local communities, and the
economy of the Gulf of Mexico region. The company failed to take responsibility for the harm
caused by the spill and initially downplayed the severity of the situation.
Fiduciary Duties to the Shareholders
Fiduciary obligations allude to the legitimate and moral duties that officers and
executives of an enterprise owe to the shareholders, counting devotion, care, and divulgence.
Officers and chiefs must act confidently and with unified devotion to the organization and its
shareholders (Brennan, 2013). They must make choices that are within the best interests of the
enterprise and its shareholders in the event that those choices are not in their best interest. Within
the BP case, the administration, officers, and chiefs fizzled to guardian obligations to the
shareholders; they were committed to acting within the best interface of the company and its
shareholders by taking sensible steps to guarantee that the company works securely and
dependably whereas guaranteeing that benefits maximization (Brennan, 2013). The
administration prioritized cutting costs and maximizing benefits over guaranteeing the security
of its laborers and the environment while overlooking caution signs of each potential issue.
Numerous variables can be said to clarify the disappointment in maintaining these guardian
obligations. The primary issue would be the corporate culture at BP, which set a tall esteem on
cost-cutting and productivity. This culture was strengthened by execution measurements and
motivations that compensated administrators for assembly money-related targets (Brennan,
2013). The other issue would be the need for oversight by the board of chiefs. The board was
mindful of supervising the company's administration and guaranteeing it worked securely and
capably. In any case, the board fizzled to screen BP's operations satisfactorily or hold the
administration responsible for its actions.
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Statutes and Regulations That Were Not Considered
By engineering the displayed emergency and its disappointments, the organization's
management abused a few essential statutes, key among them being the Clean Water Act (CWA),
which forbids releasing oil or hazardous substances into traversable waters without a allow
(Britannica, 2021). BP did not allow the sum of oil to be discharged into the Inlet of Mexico, and
the oil spill critically harmed the marine environment. In expansion, BP was found to have
damaged the Oil Contamination Act (OPA), which needs companies to have an arrangement for
reacting to oil spills and to require steps to anticipate spills from happening (Britannica, 2021).
The other statute damaged was the Word-related Safety and Wellbeing Act (OSHA), which needs
bosses to supply a secure working environment for workers and to require steps to avoid mishaps
from happening. The administration fizzled enough to guarantee the security of its laborers and
disregarded caution signs of issues with the well (Britannica, 2021). This was driven by the blast
on the Deepwater Skyline fix, which came about within the misfortune of 11 lives. Moreover, the
organization damaged the Government Securities Laws were damaged by BP. BP made wrong
and deluding explanations to speculators with respect to the degree of the harm caused by the oil
spill and the company's endeavors to contain it. This abused the Securities Act of 1933 and the
Securities Trade Act of 1934, which require companies to supply exact and honest data to
financial specialists (Britannica, 2021).
Anticipating and Handling the Emergency
In the event that I was overseeing BP, I would have done some things in an unexpected
way to avoid the embarrassment from happening. At the best of my list would be safety
prioritization activities pointed at keeping everybody secure in and out of the organization. I
would have prioritized safety over cost-cutting and money-related pick-up. This would have
8
included actualizing a solid security culture throughout the organization, investing in more
secure innovation and gear, and guaranteeing that all workers are appropriately prepared to work
securely (Schneider, 2011).
One other thing I would consider would be a more grounded requirement; to guarantee
that companies are held responsible for their activities, there ought to be more grounded
requirement instruments in put, counting more visit assessments and reviews, stiffer punishments
for infringement, and more prominent straightforwardness in announcing (Schneider, 2011). I
would implement stricter administrative benchmarks to guarantee that companies are required to
function securely and securely. This incorporates stricter security and natural measures, the
necessity for more comprehensive hazard administration plans, and more grounded arrangements
for crisis reaction arranging (Horsley & Hutchins, 2021). I would advance morals since the
company's code of conduct should be upgraded to the significance of ethical behavior and
imbued within its culture. This might incorporate giving normal preparation to representatives on
moral behavior, building up a morals hotline, and making a culture of accountability. At long
last, I would satchel activities pointed at transforming remuneration. There is a need to change
the official stipend to better adjust to the company's security and natural objectives instead of fair
monetary targets (Horsley & Hutchins, 2021). This might incorporate joining non-financial
measurements, such as security and natural execution, into official emolument bundles.
One imperative viewpoint to consider is part of government controls and how they were
abused in the lead-up to the emergency. BP was required by law to have different security
measures and conventions input to avoid and react to oil spills, but it shows that numerous of
these controls were not taken after or were inadequate (Hoke, 2013). For illustration, BP had
gotten notices from its representatives and temporary workers almost potential security issues
9
with the fix and the blowout preventer. However, these notices should have been paid attention
to. In expansion, BP was found to have fizzled to keep up and assess hardware legitimately and
misrepresented security records. This infringement of government directions illustrates neglect of
the security of laborers and the environment and likely contributed to the seriousness of the
emergency (Hoke, 2013).
Another vital thought is the effect of the emergency on the influenced communities and
environments. The Deepwater Skyline oil spill was one of the biggest environmental disasters in
US history, causing broad harm to marine life and living spaces within the Inlet of Mexico. The
spill, moreover, had critical financial impacts on the locale, especially on the angling and tourism
businesses (Hoke, 2013). BP was required to pay billions of dollars in compensation and
punishments due to the spill, but numerous contend that the company has not done enough to
address the harm caused completely. In terms of anticipating future emergencies, a few changes
may be made to the relevant statutes and directions. For case, stricter directions may be put in
place to ensure that oil companies are held responsible for safety infringement and natural harm.
In expansion, there may be more noteworthy straightforwardness and oversight within the
endorsement preparation for offshore penetrating operations (Hoke, 2013). Companies must have
more comprehensive plans for reacting to oil spills and frequently test and keep up security gear.
As for changes that can be made inside the enterprise, there ought to be a more
noteworthy accentuation on moral and dependable behavior. BP's culture during the emergency
was characterized by a center on benefits and cost-cutting measures at the cost of security and
the environment (Hoke, 2013). To avoid future emergencies, there must be a move toward a
culture that prioritizes security, straightforwardness, and responsibility. This may include
changes to the company's administration, administration structure, and commerce hones.
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Conclusion
The Deepwater Horizon oil spill emergency serves as a capable illustration of the
significance of moral and dependable behavior within the corporate world. The emergency
resulted from a complex transaction of variables, counting BP's culture, government directions,
and unexpected circumstances. In any case, it is obvious that BP and its officers and executives
may have done more to avoid the emergency and minimize its impacts. From a utilitarian
viewpoint, BP's choices to prioritize benefits over security and the environment eventually come
about in noteworthy hurt to laborers, communities, and environments. From a deontological
point of view, BP had an obligation to ensure the security of its laborers and the environment.
The company's disappointment in doing so speaks to an infringement of this duty. The officers
and chiefs of BP fizzled to fulfill their guardian obligations to the shareholders by prioritizing
short-term benefits over long-term maintainability and security. Whereas it is genuine that the
unusual nature of the oil industry played a part in the emergency, it is additionally clear that BP
might have done more to anticipate it by taking after government controls and prioritizing
security. Moving forward, there must be a more prominent accentuation on anticipating future
emergencies through made strides in directions, increased accountability, and a recharged focus
on moral and dependable behavior. Stricter controls are implemented to guarantee that oil
companies are held responsible for security infringement and natural harm. Companies may be
required to have more comprehensive plans for reacting to oil spills. Inside the enterprise, there
should be a move towards a culture prioritizing security, straightforwardness, and responsibility.
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References
Bowen, S. A., & Bhalla, N. (2021). 30 Ethical theories and public relations: Global issues and
challenges. In Public Relations (pp. 581–598). De Gruyter Mouton.
Brennan, K. (2013). A stakeholder analysis of the BP oil spill and the compensation mechanisms
used to minimize damage.
The University of South Florida
, pp. 1–6.
Britannica. (2021).
Legal action
. Encyclopedia
Britannica.
https://www.britannica.com/event/Deepwater-Horizon-oil-spill/Legal-action
.
Han, Y., & Clement, T. P. (2018). Development of a field testing protocol for identifying
Deepwater Horizon oil spill residues trapped near Gulf of Mexico beaches.
PLoS
One
,
13
(1), e0190508.
Hoke, T. (2013). A Question of Ethics: Fostering a Culture of Safety.
Civil Engineering
Magazine Archive
,
83
(1), 38–39.
Horsley, J. S., & Hutchins, A. L. (2021). Incorporating Ethics in Disaster Communication
Strategy: The Case of the US Government in Deepwater Horizon.
Journal of Homeland
Security and Emergency Management
,
19
(1), 67–86.
Joye, S. B. (2015). Deepwater Horizon, 5 years on. Science, 349(6248), 592–593.
Ritter, T., & Pedersen, C. L. (2020). Analyzing the impact of the coronavirus crisis on business
models. Industrial Marketing Management, 88, 214-224.
Schneider, R. O. (2011). Ethics and oil: Preventing the next disaster.
Journal of Emergency
Management
,
9
(3), 11-22.
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