2-1 Discussion_Sound Research Questions

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Southern New Hampshire University *

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210

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Management

Date

Nov 24, 2024

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docx

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Uploaded by Telasha1984_1

2-1 Discussion: Sound Research Questions For the second discussion, consider the following good research questions:  What are the perceived strengths and weaknesses of our retail operations?  What is the demographic profile of visitors to our website?  To what extent has the new advertising campaign been successful in creating the high-quality, customer-centered corporate image that it was intended to produce?  How has the new packaging affected the sales of the product?  How do price and quality rate on consumers' evaluation of products? Choose two of these and develop related, but ineffective, poorly written research questions for each.  Effective research question: To what extent has the new advertising campaign been successful in creating the high-quality, customer- centered corporate image that it was intended to produce?  Ineffective research question: Does the new advertisement campaign of our company is successful? This question is only focused on the advertising campaign. It did not focus on the outcome from the advertising campaign that the company want. This question can be answered in Yes or No. The research question must be an open-ended question that can provide enough information about the issue that company need to address.  Effective research question: How do price and quality rate consumers' evaluation of products?  Ineffective research question: Would customers prefer cheaply made products to reduce end cost? This is a poor question because I have not necessarily identified the broad-area problem. Is my hypothetical company getting complaints of high costs? Why would we intentionally reduce quality? We can also ask, "Is this question relevant, interesting, and feasible?". If it is not, that is an indicator that it is not a good question.

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