Sophia Visual Communication Unit 3 Milestone
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School
Southern New Hampshire University *
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Course
GRA205
Subject
Information Systems
Date
Dec 6, 2023
Type
Pages
16
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CONCEPT
→
Advertising
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RETAKE
21 questions were answered correctly
.
Which of the following terms is related to the development of
advertising?
Report an issue with this question
What does the refinement process do to a design project?
●
●
●
Unique selling proposition
●
Demographic
All of the answer choices are
correct.
●
Target audience
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CONCEPT
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Refinement
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RATIONALE
The refinement process
shapes the project by eliminating all
that is not essential to, or does not enhance,
its desired
function.
Report an issue with this question
What is the purpose of crisis management?
●
●
It streamlines the time-frame to
completion.
●
It reduces the cost of the project.
It shapes the project by
eliminating non-essential
features.
To restore the good reputation of
an entity that has been tarnished
by an event or incident
●
To change the meaning of an ad
campaign
UNIT 3 — MILESTONE 3
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CONCEPT
→
Public Relations
4
CONCEPT
→
Motion Graphics
Report an issue with this question
Which one of the following terms is specifically related to
motion graphics?
Report an issue with this question
●
●
To manipulate the public to
accept a point of view
●
To manage an integrated
marketing campaign
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Remix
●
Homage
●
Spin
Timing
UNIT 3 — MILESTONE 3
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5
Which aspect of corporate branding is represented in this
image?
RATIONALE
This image includes a graphical letter (
A
) that is made up of
colorful circles. This graphical letter, along with the
accompanying text (i.e., Apollo Commons media production), is
a logo
.
●
●
Corporate Identity Manual
●
Corporate identity
●
Letterhead suite
Logo
UNIT 3 — MILESTONE 3
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CONCEPT
→
Corporate Branding
6
CONCEPT
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Interpreting the Work
Report an issue with this question
What is the second phase of interpreting the work in a visual
critique?
RATIONALE
The second phase of interpreting the work is
sharing your
perspective on its meaning or purpose
. After participants
provide their initial impressions of a work's style, they offer
personal perspectives on its meaning or purpose.
Report an issue with this question
●
●
Sharing critical feedback
●
Sharing positive reinforcement
●
Sharing stylistic impressions
Sharing your perspective on the
work's meaning or purpose
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CONCEPT
→
The Critique
8
A critique is also known as a __________.
Report an issue with this question
Which item is an example of data collected from market
research?
●
●
●
roundtable
crit
●
eval
●
tique
●
Technical client specs
●
Your project budget
Insights into potential customers
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CONCEPT
→
Research
9
CONCEPT
→
Describing the Work
RATIONALE
Market research provides insights into the potential
customers
of a business or brand.
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What should each participant do before a critique begins?
RATIONALE
Before beginning a critique, participants should examine the
work closely
and determine its objective qualities and
characteristics.
Report an issue with this question
●
●
Your project timeline
Examine the work closely
●
Vote for the best work
●
Pre-critique the work
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10
CONCEPT
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Strategizing to Improve the Work
11
Which of the following is one of the roles of the facilitator in a
critique?
RATIONALE
The role of the facilitator in a critique is to summarize the
findings of the group
based on discussion, or as identified by
participants.
Report an issue with this question
Which item is NOT a goal of the planning phase of the creative
process?
●
●
●
Correct mistakes in the work
Summarize the findings of the
group
●
Present each design work
●
Make an actionable list
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CONCEPT
→
Plan
12
Report an issue with this question
With respect to web design, which item correctly defines
"mouse-over?"
●
●
Establishing the scope of the
project
Establishing the market research
team for the project
●
Establishing the core message of
the project
●
Establishing the strategy for the
project
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A time-based design that
includes elements that move
●
A wire map that requires a mouse
A reaction on a screen caused by
the use of an input device
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CONCEPT
→
Web Design
13
CONCEPT
→
Storytelling
Report an issue with this question
Which item describes an advantage of using storytelling to
present a product or service to a consumer?
Report an issue with this question
●
●
The development of pages
transmitted across a worldwide
network of computers
●
Storytelling presents quantitative
information.
●
Storytelling explains by means of
a visual audit.
●
Storytelling reviews the design
brief.
Storytelling engages the
consumer by making an
emotional appeal.
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14
CONCEPT
→
Critically Analyzing the Work
15
In a design critique, which approach can the facilitator use to
get more information from participants?
Report an issue with this question
Which of the following is the best definition of the creative
process?
●
●
A leading question
●
Collaboration
●
Storytelling
●
Quantitative analysis
A multi-step process used to
complete a design project
●
A visual system used to help
viewers to find a location
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CONCEPT
→
Creative Design Process
16
Report an issue with this question
Which scenario is part of the production step in a project to
build a banner ad for a dog walking service?
RATIONALE
●
●
The organization of a series of
design activities according to
importance
●
A series of market research
activities used to complete a
design project
A designer building the ad in a
software program that will be
sent to a media distributor
●
Finalizing the layout with the art
director, based on feedback on
the prototype
●
Getting approval on the budget
for the project from the client
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CONCEPT
→
Production
17
CONCEPT
→
Infographics
A designer building the ad in a software program that will be
sent to a media distributor
is part of the production process.
When a designer completes the design of a banner, he or she
sends it to a media distributor who uploads or prints it for
distribution.
Report an issue with this question
What type of graphic is a map?
RATIONALE
A map is a thematic
graphic because it presents data that is
labeled by color, shape, form, line or dots.
Report an issue with this question
●
●
Inferential
●
Data
●
Bimodal
Thematic
UNIT 3 — MILESTONE 3
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CONCEPT
→
Ideation & Visual Thinking
19
Which one of the following is a part of the ideation step of the
creative design process?
Report an issue with this question
What is a common design strategy used to create a magazine
cover?
●
●
●
Refinement
●
Homage
Visualization
●
Wayfinding
To represent the content in a
thematic way
●
To represent the content in a
sequential way
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CONCEPT
→
Publication Design
20
CONCEPT
→
Sources of Inspiration
RATIONALE
Thematic design
is used when creating a cover to incorporate
the theme or subject of a publication.
Report an issue with this question
According to creative design concepts, which one of the
following is NOT a source of inspiration?
Report an issue with this question
●
●
To represent the content in a
historical way
Spin
●
Chance operation
●
Remix
●
Nature exploration
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21
CONCEPT
→
Propaganda
A visual design that sends symbolic messages and promotes
cultural stereotypes is a form of __________.
Report an issue with this question
●
●
spin
●
corporate branding
●
crisis management
propaganda
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