Week 5 Discussion
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Kenyatta University *
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545
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Health Science
Date
Nov 24, 2024
Type
docx
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4
Uploaded by CoachDolphinMaster782
1
Marketing Segmentation
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Marketing Segmentation
My selected healthcare organization is Mayo Clinic, Rochester, Minnesota. A specific
product that is offered by the clinic is mental healthcare services that amalgamate a collaborative
team of psychologists and psychiatrists who practice psychiatric medicine. Below is an
exploratory perceptual map for the clinic’s mental healthcare services.
As per the perceptual map, it can be highlighted that there is a need for restructuring
mental healthcare interventions to elevate resiliency. The context is as opposed to correcting
pertinent deficiencies which heightens the efficacy for the patients', consumer base, and
preparedness to be involved in decision-making. The context is significant for steering a
continuum of quality improvement initiatives that amalgamate education for improved cost-
effective, safe, and quality person-centered mental healthcare outcomes (Bass et al., 2022). In
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this regard, there is a fixation on applying a preventive-form of approach for counseling patients
within referrals as it enhances patient involvement.
The presented perceptual map presents mental healthcare services within a two-
dimensional format that extends autonomy alongside the projected healthcare costs. The two
dimensions describe the aspects of finance and psychology whereby reduced healthcare costs
alongside elevated autonomy mirror high-end value to the patient. Per the context of positioning,
merits represent helping the patient to uphold consistency of patient improvement within the
mental healthcare journey while preventing possible relapse (Bass et al., 2022). The basis
extends consumer-based analysis for involving patients, family members, and the
multidisciplinary collaborating care team within the decision-making process. As a result,
pertinent gaps for improvement can be determined for propelling the need for a continuum of
quality improvement initiatives within Mayo Clinic.
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R
eferences
Bass, S. B., Kelly, P. J., & Hoadley, A. (2022). Mapping Perceptual Differences to Understand
COVID-19 Beliefs in Those with Vaccine Hesitancy.
Journal of Health Communication
,
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(1). https://doi.org/https://doi.org/10.1080/10810730.2022.2042627