MasterBrandShopperGuidelines_092823Final
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School
Lake Superior State University *
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Course
480
Subject
Communications
Date
Jan 9, 2024
Type
Pages
2
Uploaded by EarlBear3853
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© Ipsos. All Rights Reserved. This material, including its content is the exclusive property of IPSOS, Ltd. Any distribution without permission of the company IPSOS, Ltd. is strictly prohibited.
Shoppers who own a home are eligible for this assignment. Photos required all images must be clear. One image for each appointment confirmation or reminder you receive.
Kitchen Cabinet Consultation
THE MISSION:
Obtain two comparative quotes for new kitchen cabinets. Evaluate the process of appointment setting, consultation, receipt of quote and any follow up you receive afterward.
One screenshot of each page leading up to the page where you request your appointment
One image of your receipt for reimbursement if you were charged for product samples
One photo of the full location exterior (applies only to Home Depot, Ikea, Lowe’s or Wren Kitchens)
One image of your receipt
for reimbursement if you were charged for measurements
One screenshot showing the appointment/inquiry page filled in with your information
Visit the retailer website you will be assigned two retailers from which to obtain kitchen cabinet quotes. Use the website to submit an online inquiry for new kitchen cabinets. 1
Participate in any pre-consultation interaction/communication. Take notes and capture photos of any written communication you receive.
If the retailer offers an in-person consultation, select this option (in-person consultations may take place in a showroom or in your home). If an in-person consultation is not available, schedule a virtual consultation. Document the date and time of each interaction, including reminders and confirmations received.
Use your personal information when filling out the inquiry form. Provide all information requested in the form and submit. When you are contacted, schedule an appointment for a consultation.
Schedule a consultation
2
One 3-5 minute selfie video comparing your retailer experience
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© Ipsos. All Rights Reserved. This material, including its content is the exclusive property of IPSOS, Ltd. Any distribution without permission of the company IPSOS, Ltd. is strictly prohibited.
4
Once both retailer evaluations are complete compare each experience in a 3-5 min selfie video highlighting the four points below:
1.
The key differences between your online retailer experience and your brick-and-mortar experience.
2.
What made you most comfortable with the online retailer?
3.
What made you most comfortable with the brick-and-mortar retailer?
4.
Would you consider making this type of purchase through an exclusively online retailer? Explain why.
Answer
the relevant questions on your survey and save it after each interaction. Submit
your survey by midnight on the date you fully complete your assignment. Optional discussion group you are invited to participate in a paid online discussion group with our client in mid-November. Your insights will directly impact the development of products/services. The compensation for this one-hour session is $100.00.
There is a question on your survey by which you can express your interest. 3
Participate in the consultation follow the process as if you are interested in new kitchen cabinets for your home.
Make your cabinet selections (layout, style, color, materials) according to your personal preference and need.
If you are offered the option to have your measurements conducted by the retailer, select this option. Any cost associated with measurements will be reimbursed with a valid receipt.
Obtain any available product samples (finishes, colors, material). Any cost associated with samples will be reimbursed with a valid receipt.
Perform all actions requested by the consultant (i.e., any measurements, desired kitchen layout, material and style selections and any other items you are asked to provide and/or decide upon).
Obtain a written quote.
Monitor your phone, email and texts for one week following receipt of your written quote and report on any contact you receive.
Kitchen Cabinet Consultation
Questions?
Contact
Karen.Holland@ipsos.com
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