Final Project Guidelines and Rubric
html
keyboard_arrow_up
School
Georgia State University *
*We aren’t endorsed by this school
Course
510
Subject
Communications
Date
Jan 9, 2024
Type
html
Pages
7
Uploaded by JusticeTurtleMaster426
COM 500 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a presentation for a job interview based on a given real-
world scenario. The final product represents an authentic demonstration of competency because many potential employers will ask you to showcase your skills with a presentation or portfolio, as well as professional development plans throughout your career. The project is divided into three milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Four, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes.
•
Evaluate basic communication theory and concepts as a foundation for conveying messages through traditional and new media formats •
Analyze communication methods for informing ethical communication with diverse audiences within global environments •
Illustrate the evolution of communication and cutting-edge technological developments through delivery of strategic messaging solutions •
Evaluate digital media as a tool for collaborating with cross-cultural, networked audiences at the global level •
Analyze unique skill sets, support systems, and available resources in support of educational obtainment, career goals, and professional achievement in the communications field Prompt
Recently, you submitted an application to be considered for a newly created Communication Specialist position at ABC Athletics. This position reports to the Communications Director who has previously worked alone to handle all of the communication needs of the company. Due to increased sales and the many demands aligned with social media and the digital environment, ABC has approved the hiring for this new position.
Within your application, you explained that you are currently pursuing a master’s degree in Communication. You were granted an interview with the Communication Director Sally Jones and did very well. You have been asked to come back for a second interview to present a PowerPoint presentation before Ms. Jones, the Human Resources Director, Ron Green, and the owner of the organization, John Smith. During the presentation, you have been asked to cover topics to highlight your current knowledge of Communication, showcase your potential as a contemporary communicator, and to outline your planned development process with the realm of Communication.
Specifically, the following critical elements must be addressed.
I.
Personal Mission Statement and SWOT Analysis
A. Compose a personal mission statement that defines your career objectives as a communications professional. B. Create an outline of strengths, weaknesses, opportunities, and threats (SWOT) that can
support goal achievement. C. Develop a personal outline for goal attainment through delivery of measurable objectives within a specific timeline. II.
Communication Theory and Concepts
A. Using examples, illustrate at least two of the basic communication models within contemporary communication.
Your examples should represent global communication, digital communication, or efforts to address diverse, cultural audiences that are relevant to ABC Athletics' communication efforts. B. Explain how the concept of feedback from the more advanced communication models impacts
the core of traditional communication
efforts (print, radio, TV). C. Explain what ABC Athletics gains (the value of) by developing new media strategies
that align with established communication models. III.
Ethical Communication Methods
A. Explain the value of ethics
in delivering ethical communication
in a fast-paced contemporary environment/ Support your explanation with specific examples. B. Explain how using
empathy and compassion
in creating specific communication messages helps culturally diverse audiences better understand those messages and why this is relevant to
ABC Athletics. C. Identify recent, contemporary communication examples in which ethics were not considered
and suggest recommendations for ABC Athletics to adopt that prevent these situations and ensure that ethical communications are created and distributed in the future. IV.
Evolution of Communication and Technology
A. Select a contemporary advancement in communication technology and explain how the advancement has impacted the family environment
, relationships, and personal face-to-face communication efforts. Provide examples of both positive and negative outcomes. B. Discuss current communication and technology advancements in the educational sector
. Provide examples to support your response. C. Explain how technology in the classroom helps virtual students as it relates to delivering education. D. Explain the evolution of communication and technological advancements in the contemporary workplace as a mode for receipt and delivery of strategic messages. E. Compare the pros and cons of a digitally connected remote work
environment. V.
Digital Media as Tools
A. Identify specific digital media formats
and explain how they could be incorporated into ABC
Athletics' communications program. B. Evaluate the use of digital media for networking and collaboration efforts—for example, its use in humanitarian efforts, international awareness, crises, and so on. C. Explain what ABC Athletics gains by using digital media for communicating with cross-
cultural, diverse global audiences
. VI.
Goal Planning and Support
A. Determine your support system and resources available to assist you with the accomplishment of your career goals. Consider potential role models, guides, and mentors, as well as any academic resources, professional groups, networks, and societies that could support your goals. Provide a rationale for these determinations. What to Submit
Your PowerPoint presentation must be 18–20 slides in length (plus a title slide and references) and must include APA citations where necessary. The speaker notes or transcript that you include with your presentation in a separate Microsoft Word document should be informed by your work on the critical elements outlined and all milestone assignments, as well as instructor feedback you received throughout the course. Include at least three scholarly references outside of the resources given in this course, cited in APA
format on the reference slide.
Final Project Rubric
Criteria
Exemplary
(100%)
Proficient (90%)
Needs Improvement
(70%)
Not Evident (0%)
Value
Personal Mission
Statement and
SWOT Analysis:
Personal Mission
Statement
Meets “Proficient” criteria, and mission statement is exceptionally clear and contextualized
Composes a personal mission statement that defines career objectives as a communications professional
Composes a personal
mission statement that defines career objectives as a communications professional, but statement has issues of clarity, or some objectives are unattainable
Does not compose a personal mission statement that defines career objectives as a communications professional
6
Personal Mission
Statement and
SWOT Analysis:
SWOT
Meets “Proficient” criteria and provides clarifying detail to
enhance the SWOT analysis
Creates a SWOT analysis of factors that can support personal goal achievement or deter success
Creates a SWOT analysis of factors that can support personal goal achievement or deter success, but analysis is cursory or has issues of clarity
Does not create a SWOT analysis of factors that can support personal goal achievement or deter success
6
Personal Mission
Statement and
SWOT Analysis:
Goal Attainment
Meets “Proficient” criteria and demonstrates a sophisticated awareness of how to attain personal goals
Creates a personal outline for goal attainment through delivery of measurable objectives within a specific timeline
Creates a personal outline for goal attainment through delivery of measurable objectives within a timeline but timeline is illogical
Does not create a personal outline for
goal attainment through delivery of measurable objectives within a timeline
6
Communication
Theory and
Concepts:
Contemporary
Communication
Meets “Proficient” criteria and supports analysis with relevant examples based on scholarly research
Illustrates the basic communication models within contemporary communication efforts
Illustrates the basic communication models within contemporary communication efforts, but illustration is cursory, or examples provided are not cogent
Does not illustrate the basic communication models within contemporary communication efforts
5
Communication
Theory and
Concepts:
Traditional
Meets “Proficient” criteria and supports Discusses feedback
and its impact on the core of traditional Discusses feedback and its impact on the core of traditional communication Does not discuss feedback and its impact on the core of traditional 5
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Criteria
Exemplary
(100%)
Proficient (90%)
Needs Improvement
(70%)
Not Evident (0%)
Value
Communication
discussion with multiple relevant examples from scholarly sources
communication efforts
efforts, but discussion is cursory or contains inaccuracies
communication efforts
Communication
Theory and
Concepts: New
Media Strategies
Meets “Proficient” criteria and is well-supported with examples sustained via research
Assesses the value of developing new media strategies that align with established communication models
Assesses the value of
developing new media strategies that align with established communication models, but assessment is cursory
or contains inaccuracies
Does not assess the value of developing
new media strategies that align with established communication models
5
Ethical
Communication
Methods: Value
of Ethics
Meets “Proficient” criteria, and implications for the value of ethical communications are supported with
comprehensive documented examples via research
Explains the value of ethics in delivering accurate and balanced communications in a fast-paced contemporary environment, and supports explanation with specific examples
Explains the value of
ethics in delivering accurate and balanced communications in a fast-paced contemporary environment, but explanation is cursory or does not support with specific examples
Does not explain the value of ethics in delivering accurate and balanced communications in a fast-paced contemporary environment
5
Ethical
Communication
Methods:
Empathy and
Compassion
Meets “Proficient” criteria and provides examples
sustained with research and documentation
Explains how empathy and compassion in creating specific communication efforts helps culturally diverse audiences better understand the messages
Explains how empathy and compassion in creating specific communication efforts help culturally
diverse audiences better understand the message, but illustration is cursory, or examples provided are not cogent
Does not explain how empathy and compassion in creating specific communication efforts help culturally diverse audiences better understand the message
5
Ethical
Communication
Methods: Not
Considered
Meets “Proficient” criteria and provides relevant communication Identifies current, contemporary communication examples in which ethics were not Identifies current, contemporary communication examples in which ethics were not Does not identify current, contemporary communication examples in which 5
Criteria
Exemplary
(100%)
Proficient (90%)
Needs Improvement
(70%)
Not Evident (0%)
Value
examples sustained with research and documentation
considered, and suggests recommendations
considered, and suggests recommendations, but examples are not cogent, or recommendations are
cursory
ethics were not considered, and does not suggest recommendations
Evolution of
Communication
and Technology:
Family
Environment
Meets “Proficient” criteria and uses scholarly research
and evidence to defend response
Selects a contemporary advancement in communication technology, explains how the advancement impacts the family environment, and provides examples of both positive and
negative outcomes
Selects a contemporary advancement in communication technology, explains how the advancements impact
the family environment and provides examples of
both positive and negative outcomes, but explanation is cursory or contains inaccuracies, or examples provided are not cogent
Does not select a contemporary advancement in communication technology, explain
how the advancements impact the family environment or provide examples of both positive and
negative outcomes
5
Evolution of
Communication
and Technology:
Education
Realm
Meets “Proficient” criteria and uses scholarly research
and evidence to defend response
Discusses current communication and
technological advancements in the educational sector and provides
examples to support response
Discusses current communication and technological advancements in the educational sector, but assessment is cursory or contains inaccuracies or does not provide examples
to support response
Does not discuss current communication and
technological advancements in the educational sector
5
Evolution of
Communication
and Technology:
Classroom
Meets “Proficient” criteria and uses scholarly research
and evidence to defend response
Explains how technology in the classroom helps virtual students as it relates to delivering education.
Explains how technology in the classroom helps virtual students as it relates to delivering education, but explanation is cursory or contains inaccuracies
Does not explain how technology in the classroom helps
virtual students as it
relates to delivering
education
5
Criteria
Exemplary
(100%)
Proficient (90%)
Needs Improvement
(70%)
Not Evident (0%)
Value
Evolution of
Communication
and Technology:
Contemporary
Workplace
Meets “Proficient” criteria and uses scholarly research
and evidence to defend response
Explains the evolution of communication and
technological advancements in the contemporary workplace as a mode for receipt and delivery of strategic messages
Explains the evolution of communication and technological advancements in the contemporary workplace as a mode for receipt and delivery of strategic messages, but explanation is cursory or contains inaccuracies
Does not explain the evolution of communication and
technological advancements in the contemporary workplace as a mode for receipt and delivery of strategic messages
5
Evolution of
Communication
and Technology:
Remote Work
Meets “Proficient” criteria and uses scholarly research
and evidence to defend response
Compares the pros and cons of a digitally connected remote work environment
Compares the pros and cons of a digitally connected remote work environment, but comparison is cursory or contains inaccuracies
Does not compare the pros and cons of a digitally connected remote work environment
5
Digital Media as
Tools: Formats
Meets “Proficient” criteria and provides examples
sustained through research and documentation
Identifies digital media formats and explains how they could be incorporated into a communications program
Identifies digital media formats and explains how they could be incorporated into a communications program, but explanation contains inaccuracies
Does not identify digital media formats or explain how they could be incorporated into a communications program
5
Digital Media as
Tools:
Networking and
Collaboration
Meets “Proficient” criteria and uses scholarly research
and evidence to defend response
Evaluates the use of digital media for networking and collaboration efforts
Evaluates the use of digital media for networking and collaboration efforts, but evaluation is cursory
Does not evaluate the use of digital media for networking and collaboration efforts
5
Digital Media as
Tools: Global
Audiences
Meets “Proficient” criteria and includes contemporary examples of utilization of digital tools for Illustrates the value
of digital media for communicating with cross-cultural, diverse global audiences
Explains how using digital media for communicating with cross-cultural, diverse global audiences, but illustration is cursory, or examples Does not illustrate the value of digital media for communicating with cross-cultural, diverse global audiences
5
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Criteria
Exemplary
(100%)
Proficient (90%)
Needs Improvement
(70%)
Not Evident (0%)
Value
communicating with global audiences, sustained with documentation and scholarly research
provided are not cogent
Goal Planning
and Support:
Support System
and Resources
Meets “Proficient” criteria and demonstrates a keen awareness of
the support system and resources available
Determines the support system and resources that are available to support
goal achievement and explains rationale for determinations
Determines the support system and resources that are available to support goal accomplishment, but determinations are illogical, or submission does not contain rationale for choices
Does not determine
the support system and resources that are available to support goal achievement
6
Articulation of
Response
Presentation and speaker notes are free of errors related to citations, grammar, spelling, syntax, and organization and are presented in a professional and easy-to-read format
Presentation has no
major errors related
to citations, grammar, spelling, syntax, or organization, and speaker notes are included
Presentation and speaker notes have major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Presentation and speaker notes have critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
6
Total: 100%