COM 229 Project Summary
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School
Southern New Hampshire University *
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Course
229
Subject
Communications
Date
Jan 9, 2024
Type
docx
Pages
5
Uploaded by SuperHumanLoris3560
Project Summary
Lindy Campbell
Southern New Hampshire University
COM-229 Visual Communications and Design
December 9, 2022
Identify Audience
When reviewing who the target audience would be, it would need to be those who love animals. More than likely they will be middle aged and working class or upper-class. Retirees would also be a target. I would want the target audience living location to be broad and reach those who live everywhere and have a history of donating to causes that involve animals. Facebook would be the priority but also advertise on Instagram because most middle age to elderly people have Facebook. Getting media outlets to cover the cause on the news for free would be even more helpful in reaching the target audience as most of them would look to the television more information on worldly issues. Relaying the information on the cause by expressing urgency would help gain attention from the target audience in hopes to receive donations. Identify Project Goals
The goal of the project is to maximize donations and collect as much as possible to help the animal shelters that were damaged. Because there is a limited budget, the visual communications will need to use social media posts and/or videos as the channels to start a digital campaign. Social media allow you to compare your post’s performance to evaluate what sort of post and/or visual is the most successful (McCoy, 2019). Our goal is to get at least 1000 clicks on our posts per day. We can try different design styles to evaluate which kind attracts the
most clicks and shares. The success of the 30-day fundraising campaign will be evaluated by the
amount raised funds. Of course, we want the most amount we can get, but our 30-day goal could
realistically be $15,000.
Assess Message Content
The reminders needed to guide designs would be to first know the message and purpose of the campaign and ensure it is conveyed. Next, you must understand the audience and speak their language by using the correct vocabulary and terminology. You must also assess the imagery chosen and make sure it attracts the type of attention needed. Using images of animals and possibly the damage caused by the hurricane could help get the intended message out to the audience. Using graphics that provide the audience of a visual on where we stand in reaching our goal could also be a way to entice them to donate to the campaign. The visual message will align with the values, interests, and lifestyle of the target audience by including visuals of what they care about which is animals. For those who often donate it will provide a clear understanding of how to donate. (University of Minnesota Libraries, 2004)
Assess Delivery Method
When assessing the delivery method, I focused on the target audience’s interests and ensure that’s what they see within the visual. I will also make sure all posts on Facebook and other social media are straight to the point so there is no confusion. Next, I will be abundantly clear on what I need from the audience which is donations. Storytelling could be a most appropriate delivery method for the audience because the story is touching and needs to be told. The story telling can be done through our social media posts by words and illustration. The damage the hurricane caused truly affected these animals and I feel that the audience would be touched and compassionate to the cause by storytelling. Although the story is strong, it needs to be told appropriately with a direct ending of “this is what we need from you” as we ask for donations. (University of Minnesota Libraries, 2004). The social media posts must be posted daily for 30 days to ensure quick delivery and reach them within the 30 day time frame. The
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infographic and flyer are simple and straight to the point. The infographic provides a creative way to tell the story of what happened to the animals. Revisions
The revisions I would suggest making to my visual messages that would improve content,
design and delivery would be including real photos of the actual animals affected by the shelter damage. I would even put the animal’s name at the bottom of the photo so the audience would feel a stronger sense compassion for these animals in need. This could influence those who would typically donate to donate more and influence those who would not typically donate to donate. Another revision I would make would be some sort of interactive graphic that can be updated daily on social media to show the audience the progress of donations. A visual on how much is needed could motivate the target audience to want to reach that goal. If there could be an expansion of time and/or budget, I would develop more delivery methods. For instance, I would print flyers and leave them on doors and cars throughout the community of the shelter. This could build a community morale around the shelters need possibly influencing more/higher donations. The identified revisions could have a huge impact on the success of the project due to
a stronger connection being built between the audience and the cause. If the audience feels an emotional connection to the shelter’s animals and their needs, the results are limitless.
References
University of Minnesota Libraries. (2004).
Information Strategies for Communications
. University of Minnesota Libraries Publishing. https://open.lib.umn.edu/infostrategies/chapter/4-2-gatekeepers/
McCoy, E. (2019, May 3). How To Measure The Success Of Your Visual Content.
Forbes
.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/05/03/how-
to-measure-the-success-of-your-visual-content/?sh=40ca46f614f8