Visual : Aural Essay
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School
University of North Texas *
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Course
1320
Subject
Communications
Date
Apr 3, 2024
Type
docx
Pages
2
Uploaded by AgentOkapi2811
Introduction:
AJR’s music video, “Weak,” directed by Shane Drake portrays them keep yielding to temptations that are wrecking their lives. Drake gives three
The first step to admitting is that he was weak and that acceptance is needed.
Major Video Element #1
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What did they do visually?
Movement
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What is that thing communicating to the audience?
This subway evacuation information sign portrays how they can get off the subway that they are in, however, they feel like they can’t.
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How does that tie back to the main message of the song?
Major Video Element #2
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What did they do visually?
Drake uses muted colors with shades of gray and blue and very dim lighting throughout the music video, however, Drake brings back the color and more lighting near the end when he is empowered, and where it jumps an octave.
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What is that thing communicating to the audience?
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At the start, he uses dark colors and dim lights, which make things seem gloomy or sad. This
shows that he's struggling with being weak to temptations all around him. But as the video goes on, things change. The colors get brighter, and there's more light.
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How does that tie back to the main message of the song?
Major Video Element #3
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What did they do visually?
Cinematography
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What is that thing communicating to the audience?
Drake uses dynamic camera movements and different types of visual composition to capture
emotions throughout AJR’s song “Weak”. Using different types of intimate close-ups -
How does that tie back to the main message of the song?
In AJR’s music video “Weak” the director Shane Drake makes a detailed music video exploring the different themes of vulnerability and emotional struggle and the complications of weakness and strength in being weak. One of the biggest aspects of the "Weak" music video is its skillful use of color palette and lighting to convey emotional depth. Drake uses muted colors with shades of gray and blue and very dim lighting throughout the music video, however, Drake brings back the color and more lighting near the end when he is empowered, and where it jumps an octave. We can see this
type of muted color scheme thirty-five seconds into the music video and the colors coming back near the end of the music video. As the video progresses, Drake uses subtle shifts in lighting to help match with moments of emotional intensity, such as the chorus around fifty seconds into the
video, where bursts of warm light pierce through the darkness. Using these combinations of muted colors and different color palettes, Drake paints a picture of how these visual signals not only highlight the song's themes as they unfold but also emphasize the contrast between weakness and strength in being weak.
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