COM 405 4-1 Short Paper_CK
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Apr 3, 2024
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4-1 Short Paper: Entrepreneurial Approaches
Carrie Kozol
Southern New Hampshire University
COM-405: Personal Brand Communications
Professor Marsha Morgenstern March 31, 2024
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4-1 Short Paper: Entrepreneurial Approaches
For your new consulting endeavor, aim to attract a diverse array for your target audience. This includes ambitious interns and fresh college graduates eager to carve a path in the realm of technical writing, tech firms keen on enhancing the prowess of their writing teams, and editorial mavens dedicated to honing their staff's technical writing acumen. Your primary clientele might predominantly comprise technology enterprises seeking your consultancy services to train their workforce or bolster their overall technical writing standards. Leveraging your expertise, budding technical writers and editors may also gravitate towards you, seeking guidance to amplify their skills and launch their careers.
Building and maintaining a solid client base begins with forging partnerships with professionals you've collaborated with previously. These individuals are acquainted with your capabilities and qualifications, laying a strong foundation for future endeavors. They might extend referrals to you, while you could incentivize such referrals by offering rewards for each recommendation (Nielsen, 2018). Moreover, maintaining a robust presence on various social media platforms is paramount in today's landscape, ensuring your name reaches both prospective
and existing clients effectively. Finally, as leads begin to trickle in, prioritizing email marketing becomes crucial for nurturing these leads and transforming them into loyal, repeat clientele. Achieving this involves promoting events, providing concise informational videos, and effectively communicating offers to prospects.
When it comes to legal paperwork, securing your business license and registration should
be your top priority. These documents are essential for establishing your credibility and professionalism in the eyes of clients and partners alike. As an independent consultant, operating primarily on your own, it's easy to overlook the significance of your invoices. However, these
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documents are crucial for ensuring you receive payment for your services. Crafting a professional and efficient invoice is essential for facilitating this aspect of your business operations. Your website stands as one of the primary channels for conveying your personal and professional brand. Therefore, integrating online terms and conditions, as well as a privacy policy, becomes crucial. This not only helps to define and enforce your terms effectively but also serves to mitigate potential liabilities that may arise (deBara, 2019).
Navigating the realm of self-employment entails grappling with distinct tax implications, which warrant thorough consideration before diving into business operations. Precisely tracking your income is paramount to ensure that your income tax payment encompasses all sources of revenue. Conversely, it's equally crucial to meticulously document and monitor all business-
related expenses for tax reporting purposes. These expenses can often be claimed as deductions, thereby reducing your overall tax liability. Additionally, as a self-employed individual, it's essential to factor in self-employment tax when assessing your year-end earnings, as unlike traditional employment, you're responsible for taxes typically covered by employers (TurboTax, 2023).
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References
A Freelancer's Guide to Taxes
(2023, January 12). TurboTax. Retrieved from https://turbotax.intuit.com/tax-tips/self-employment-taxes/a-freelancers-guide-to-taxes/
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deBarra, D. (2019, November 15).
11 Important Legal Documents for Small Business Success
. FreshBooks Blog. Retrieved from https://www.freshbooks.com/blog/freelancing-101-the-
7-legal-documents-all-freelancers-need?fb_dnt=1
Nielsen, A. (2018, November 21). 5 Customer Acquisition Strategies to Build Your Customer
Base
. New Breed+. Retrieved from https://www.newbreedrevenue.com/blog/customer-
acquisition-strategies-to-build-your-customer-base