1.
On page 60, "Discussion Starters," question 3.8 asks, "Why is feedback critical to the communications process?" (About 50 to 75 words.)
Feedback is a crucial element of effective communication because it ensures accuracy, fosters understanding, allows for course correction, promotes continuous improvement, and
plays a fundamental role in building and maintaining relationships. Without feedback, the communication process can be one-sided and less effective in achieving its intended objectives.
2.
On page 80, answer question 4.16 regarding the Case Study: "The Tylenol Murders." (About 50 to 75 words.)
The media environment in 1982 was defined by slower information dissemination, limited communication, and the dominance of traditional media. If the Tylenol crisis occurred today,
there would be immediate sharing of information, public engagement, and a potentially greater impact on brand reputation. In contrast, modern technology and tools may be useful
in investigations and responses. The role of social media and the public's ability to shape the narrative and influence events would most likely be more pronounced in today's environment.
