Bryan Watson - Mini Organizational Ethnography Paper_ Topic & Outline
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Communications
Date
Feb 20, 2024
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docx
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Uploaded by MasterSummer7921
Bryan Watson
COMD 362: Communication and Organizational Culture
Professor Alex Rister
April 9, 2023
Mini Organizational Ethnography Paper: Topic & Outline
The Organization I have chosen to write about is DME Delivers. A print production based marketing company where I myself work. The Approach I have chosen is a classical approach. I'll be making the analysis using The Machine Metaphor
under Henri Fayol's Theory of Classical Management model. I have decided to use this model and approach because it seems to be the best representation of the current organizational structure and communication style at DME Delivers. I also belive the production focus
of the organization makes it a good fit for the mechanical metaphor
type processes as in that proposed by Henri Fayol. Fayol's principles of management can be addressed and disseminated in four parts, “The Principles of Organizational Structure , Organizational Power , Organizational Reward, and Organizational Attitude, as seen in our text Miller (2015)
Following along this line of analysis I found the elements from Fayol’s Principles of Organizational Structure as presented in the text Miller (2015), are all present in the organization I have chosen in my analysis. The elements of Fayol’s Principles of Organizational Structure are as follows
●
Scalar Chain ●
Vertical hierarchy - vertical communication flow
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Unity Of Command ●
Each departments employees have a single supervisor
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Division of Labor ●
Employees are assigned to singular specialized tasks ●
Order ●
There are appointed places for employees and their task within the organization ●
Span of Control
●
Managerial influence is limited to their department This model presented by Fayol can be applied to my chosen organization not just in the structural organization but the power, reward and attitude aspects conceptualized in this model can be adeptly applied to the functioning organizational culture at DME Delivers. However I feel it necessary to state that this is not an assertion as to the effectiveness of the
company's organizational structure under this model but an observational study of the model at work in the field. As follows Name & Title Page
Bryan Watson
COMD 362: Communication and Organizational Culture
Professor Alex Rister
April, 2023
Mini Organizational Ethnography Paper
Company Introduction DME Delivers is a company that provides digital and physical marketing solutions for businesses. According to their website, they are a family-owned and operated business that
has been serving clients for over 30 years. They offer a range of services, including print production, direct mail, email marketing, website design, and social media marketing. DME Delivers aims to help businesses increase their reach, engagement, and sales through effective marketing strategies. The company is based in Daytona Beach, FL and also home to DME Sports Academy. (
About Us - DME Delivers Direct Marketing
, 2020)
Introduction to Approach ●
Classical Approach / Mechanical model ●
Henri Fayol's Theory of Classical Management model
Analysis
The elements of Fayol’s Principles of Management will be compared to those currently in use at DME Delivers. ●
The Principles of Organizational Structure ●
The Principles of Organizational Power ●
The Principles of Organizational Reward
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The Principles of Organizational Attitude
Commentary / Concluding Statements Outcomes and observations.
APA Work Cited - Reference Page About Us - DME Delivers Direct Marketing
. (2020, September 17). DME Delivers; DME. https://dmedelivers.com/about-us/
Miller, K. (2015). Organizational Communication: Approaches and Processes
(7th ed.). Cengage Learning/Wadsworth.