Term Assignment #2 - Group 8
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Humber College *
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MGT 354
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Communications
Date
Nov 24, 2024
Type
docx
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Assignment #2 1
Group Project
DEVELOPING A CAR APP
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Group Assignment: Developing a Car App 2
Table of Contents
I.
Project Scope List
....................................................................................................................
3
1.
Project Objective:
.........................................................................................................................
3
2.
Product Scope Description:
..........................................................................................................
3
3.
Deliverables:
..................................................................................................................................
3
4.
Milestones:
....................................................................................................................................
3
5.
Technical Requirements:
.............................................................................................................
4
6.
Limits and exclusions:
..................................................................................................................
4
7.
Review with customers:
................................................................................................................
4
II.
Organizational Structure
....................................................................................................
4
III.
Project Priority Matrix
........................................................................................................
4
IV.
Work Breakdown Structure (WBS)
........................................................................................
5
V.
Project Responsibility Matrix
.................................................................................................
5
VI.
Communication Plan
..........................................................................................................
8
VII.
Stakeholders Communication
............................................................................................
9
VIII.
Gantt Chart
.......................................................................................................................
10
1.
Project Network:
.........................................................................................................................
10
2.
Project Critical Path and Total Slack:
......................................................................................
10
IX.
Cost Analysis
.....................................................................................................................
11
X.
Risk Analysis
.........................................................................................................................
11
1.
Likelihood Scale
..........................................................................................................................
11
2.
Risk Analysis
...............................................................................................................................
12
3.
Risk Severity Matrix
...................................................................................................................
13
XI.
Project Possible Implementation Problems and Solutions
.............................................
14
1.
Possible Problems:
......................................................................................................................
14
2.
Impact
..........................................................................................................................................
15
3.
Potential Solutions
......................................................................................................................
15
4.
Impact & Implementation:
........................................................................................................
16
Group Assignment: Developing a Car App 3
I.
Project Scope List
1.
Project Objective:
To develop and launch an app for Android and iOS platforms by September 6th, with the
budget of $150,000. The project allows users to easily locate car mechanics and spare
parts/car accessories providers within the Greater Toronto Area (GTA). The project
would be implemented in a period of six months, from March 6
th
2023 to September 6
th
2023.
2.
Product Scope Description:
The app will serve as a comprehensive digital platform for locating over 300 car
mechanics and 200 spare parts/car accessories providers within the Greater Toronto Area.
It will feature an interactive map to guide users to their desired service locations, and each
listing will include essential information such as services offered, contact details, and
business hours. Additionally, users can access ratings and reviews to make informed
decisions. The app aims to simplify the process of finding reliable car maintenance
services, catering to both individual car owners and professional automotive businesses in
the GTA. This tool is especially designed to enhance the convenience and accessibility of
automotive services in a bustling urban setting.
3. Deliverables:
Mobile App: User-friendly for both Android and iOS platforms.
Provider Database: Comprehensive list of mechanics and spare parts providers.
Review System: In-app user ratings and reviews feature.
Map Integration: GPS-enabled interactive service locator map.
Language Options: English and French support initially.
Marketing Materials: Promotional content for app launch.
User Guides: Concise manuals and help documentation.
Support Plan: Post-launch updates and customer assistance.
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Group Assignment: Developing a Car App 4
4. Milestones:
Project Kickoff (March 6th): Initial meeting and project planning.
Database Collection Start (March 20th): Begin gathering provider data.
App Design Begin (April 1st): Start of app interface design.
Database & Design Completion (April 15th): Finalize provider data and app design.
Development of First Prototype (May 15th): Start building the app prototype.
Internal Testing (May 30th): Evaluate initial app version internally.
Preparation for User Testing (June 15th): Ready app for external testing.
User Testing Commencement (June 30th): Collect feedback from selected user group.
Feedback Review and Revisions (July 15th): Analyze user feedback for
improvements.
Finalize App Updates (July 31st): Complete all app refinements.
Pre-Launch Checks and App Store Submission (August 15th): Final review and
submission to app stores.
Launch Preparation (August 30th): Finalize launch plan and marketing materials.
Official Launch (September 6th): Release app to public and initiate marketing
activities.
5.
Technical Requirements:
Compatibility with the latest versions of Android and iOS.
Strong database capable of handling extensive data and user traffic.
GPS integration for location-based services.
High-standard user interface and experience design.
Data security and privacy compliance
User Authentication and Security
Compliance with Legal Standards
6.
Limits and exclusions:
The app will only cover service providers within the GTA.
Limited to mechanics and parts providers, no other services.
The project does not include research for similar apps or a feasibility study.
Ongoing maintenance and updates post-launch are not covered under this budget.
No integration with any third party like insurance services.
Group Assignment: Developing a Car App 5
7.
Review with customers:
Regular updates and reviews will be scheduled with the XYZ company stakeholders.
A beta version of the app will be released for selected users for feedback.
Final review and approval by the XYZ company before official launch.
II.
Organizational Structure
For the XYZ app project, a dedicated team structure is adopted. This structure is chosen for
its efficiency and agility, essential for a tech project with a strict six-month timeline. The
projectized organization enables the project manager to have full authority and dedicated
focus, streamlining decision-making and problem-solving processes.
Key Points:
Full Authority to Project Manager: Enables quick decisions and effective team leadership.
Dedicated Team: Team members work exclusively, ensuring focused efforts.
Rapid Response: Flexible structure allows for timely adaptation to challenges or changes.
External Support: Non-core functions like HR or marketing are outsourced for efficiency.
III.
Project Priority Matrix
TIME
PERFORMACE
COST
CONSTRAIN
X
ENHANCE
X
ACCEPT
X
Explanation:
Time (Constrain): The project has a fixed timeline of 6 months for development and
launch, making time a constraining factor. There is no flexibility to extend the time
period.
Performance (Enhance): The quality of the app, including its functionality, user
interface, and overall user experience, is an important aspect. Enhancements in
Group Assignment: Developing a Car App 6
performance are prioritized to ensure the app meets customer needs and stands out in
the market.
Cost (Accept): While there's a set budget of $150,000, there is some acceptance room
for reasonable cost overruns, especially if they contribute to significant improvements
in app quality or user experience.
IV.
Work Breakdown Structure (WBS) As the size of our WBS does not fit in appropriately with the word file, a separate pdf version
of it will be submitted beside our report to make it easier for viewing in detail.
V.
Project Responsibility Matrix
Activity
Project team members
Project manager
Event coordinator
Marketing specialists
HR coordinators
Event staff
Volunteers
Researching & listing classic British cars to be put on exhibition for the event
R
Researching possible Ontario provincial parks
R
Making reservation with Bronte Creek Provincial Park to use their site for the event (discuss further on time, R
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Group Assignment: Developing a Car App 7
parking, payment, insurance, etc.)
Asking for Government permission
R
Contacting and signing contracts with suppliers to get the cars shipped to Ontario
R
S
Renting storage for cars before event day (different from Bronte Creek Provincial)
R
S
Looking for sponsors, meeting negotiations, and making contracts with them
R
S
Designing marketing tools & advertising the event
R
S
Opening registration gate, and collecting/offering
payment (for participants, vendors)
R
S
Recording registration details
(participants' name
and vehicle information, vendors' detail)
R
S
Preparing raffles, awards, goodie bags, etc.
R
Recruiting event coordinator(s) and
staff + volunteers for the event
S
R
Group Assignment: Developing a Car App 8
Providing mandatory training, making schedule, and assigning responsibilities for
the team
S
R
Booking caterers (food), entertainers and panel of judges (raffle, awards, goodie bags, etc.)
S
R
Setting up separate spaces for
Car display area + stage
S
S
R
Setting up separate spaces for
Food court + entertaining + spectators registration entry
S
R
S
Reviewing parking arrangement, insurance, safety checklist, etc.
R
S
Officially executing old British car show one-day event
R
S
Checking guests and participants in
to the event
S
R
S
Opening ceremony and providing guests with detailed event timeline, site
map, prochure, etc.
S
R
S
S
Handling the car show
R
S
Handling the entertaining area
S
S
R
Group Assignment: Developing a Car App 9
and food court
Ending ceremony and closing remarks
R
S
Cleaning venue site after event day
S
R
Closing accounts and finalizing all payment regarding
bills/ wages/ salaries
S
S
R
Evaluating the event
R
S
Making final report
S
R
Transferring related documents
R
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Group Assignment: Developing a Car App 10
VI.
Communication Plan
INFORMATION
OBJECTIVE
TARGET AUDIENCE
FREQUENC
Y
METHOD
PROVIDER
Project Updates
Keep stakeholders informed of progress and issues
Stakeholders, Project Team
Bi-weekly
Email, Meetings
Project Manager
Technical Developments
Share technical progress and challenges
Development Team
Weekly
Virtual Meetings, Internal Chat
Technical Team Lead
Testing Feedback
Discuss test results, get feedback
QA Team, Developers
After each test cycle
Email, Meetings
QA Lead
Marketing Strategies
Align on marketing initiatives and materials
Marketing Team
Monthly
Email, Marketing Meetings
Marketing Lead
Financial Reports
Update on budget and financial status
Executive Team
Monthly
Email, Financial Meetings
Finance Manager
Stakeholder Feedback
Share feedback from stakeholders for improvements
Project Team
As needed
Meetings, Email
Project Manager
Compliance and
Legal Updates
Ensure project aligns with legal standards
Project Team, Legal
Advisor
As needed
Email, Legal Briefings
Legal Advisor
Customer Support and Feedback
Updates on customer queries and feedback
Support Team, Project Team
Weekly
Internal Reports, Email
Customer Support Lead
App Store Submission and
Launch
Inform about submission status and launch plans
Stakeholders, Project Team
At key milestones
Email, Press Releases
Project Manager
Group Assignment: Developing a Car App 11
VII.
Stakeholders Communication
Group Assignment: Developing a Car App 12
VIII. Gantt Chart
1.
Project Network:
Because of the complexities of MS Project, the network diagram could not be shown, however, the file will be attached along with the submission.
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Group Assignment: Developing a Car App 13
2.
Project Critical Path and Total Slack:
The total slack of each activity can be observed within the above screenshots of the Gantt Chart. Also, the Critical activities have been highlighted in Yellow in the above chart. The critical Path of the Project includes the following activities– List classic British cars for the event – 1 day
Reserve, date, confirm parking and make payment – 1 day
Government permission – 10 days
Contact suppliers – 7 days
Car shipment – 30 days + 44 day lags
Rent storage and store cars – 10 days
Set up cars display area and stage – 1 day
Set up specially ordered cars from storage – 1 day
Set up tents, food court, entertainment, and spectators registration processing – 1 day
Event day – 1 day
Site after-cleaning – 1 day
Closing accounts and paying bills/wages/salaries – 1 day
Event Evaluation – 1 day
Creating a Final Report - 1 day
IX.
Cost Analysis
As the size of our cost analysis does not fit in appropriately with the word file, a separate pdf
version of it will be submitted beside our report to make it easier for viewing in detail.
Column1
Expected Cost
Actual Cost
Direct Cost
$ 339,000.00 $ 364,000.00
Group Assignment: Developing a Car App 14
Indirect Cost Project Manager Salary ($7,000 per month)
$ 37,000.00 $ 37,000.00 Office rental ($2000 per month)
$ 12,000.00 $ 12,000.00 Utilities
$ 7,500.00 $ 7,500.00 Total direct and indirect
$ 395,500.00 $ 420,500.00 Overhead (15% of total direct and indirect)
$ 59,325.00 $ 63,075.00 Management Reserve (5% of total direct and indirect)
$ 19,775.00 $ 21,025.00 Total budget
$ 474,600.00 $ 504,600.00 Notes:
The project is divided into 5 months process
The project manager and team members are paid biweekly. Part-timers and volunteers will be
paid after the event.
All the insurance, legal fees and shipping fees will be paid in full of a one-time payment.
Contractors will be paid in full according to the Gantt chart.
X.
Risk Analysis
1.
Likelihood Scale
Likelihood Measure
1.
Rare
2.
Unlikely
3.
Possible
4.
Probable
5.
Highly probable
6.
Certain
2.
Risk Analysis
Group Assignment: Developing a Car App 15
Risk Event
Likelihood
Impact
Response
Staff Exhaustion
4
2
Ensure the staffs are taking regular break during the event
Technical issues
3
2
Monitor any discrepancies and testing
Entertainer/DJ canceling
at the last moment
3
2
Constant communication with the entertainers
Limited parking availability 4
3
Suggest guests to come early Miscommunication among stakeholders
3
3
By ensuring transparency and through regular meetings between stakeholders
Judges not being able to come to the event on time
2
3
Constant communication with the judges before the event
Cars getting damaged during loading and unloading
3
4
Purchased insurance Health and safety issues
2
4
Ensure everyone follows health and safety guidelines provided by the city
Car participants not showing up to the event
4
5
Sending email remainders and check-
in
All the special cars not getting delivered on time
3
5
Communication with suppliers and track the delivery to keep update about
any significant delays in the time of delivery
Adverse weather condition
1
5
Set up tents and purchase disposable rain-ponchos 3.
Risk Severity Matrix
Red Zone
High Risk
Yellow Zone
Medium Risk
Green Zone
Low Risk
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Group Assignment: Developing a Car App 16
Likelihoo
d
5
4
Staff Exhaustion
(Shortage of staff)
Limited parking availability
Car-
participant
s not showing up
to the event
3
i)Technical issues, ii)Entertainer/
DJ canceling at the last moment
Miscommunicatio
n among stakeholders
Cars getting damaged during loading and unloadin
g
Not all the cars are being delivered on time
2
One of the judges not being able to come to the event
Health and safety issues
1
Adverse weather condition
1
2
3
4
5
Impac
t
XI.
Project Possible Implementation Problems and Solutions
The risk response matrix provided insight into examining possible problems that can occur at
80% of the completion of the project. As follows, we will be identifying 2 problems with the
likelihood of occurring in addition to solutions in rectifying one critical problem.
1.
Possible Problems:
Problem 1:
At the onset the problem of one of the British Cars failing to be delivered on time for the car
show arises. The car is the focus of the car show event because of its simplicity, style, and
Group Assignment: Developing a Car App 17
reputation. Therefore, as a matter of priority and being the key car for the show there is a
need to bring forth interventions to ensure that it makes it for the event. Without the car, the
theme of the event would be affected, as well as the publication efforts that were done around
the car.
Problem 2:
The event is happening at a provincial park and the parking is blocked due to the city
construction works going on near the park.
Given that it is a car show event, car enthusiasts
are likely to form the majority of the participants in the event and adequate parking is critical
for this kind of event. The parking challenge is not only for the audience coming to the event
but also for the organizers. Hence, the parking issue raises concerns about the need to decide
on a different parking spot. Also, the safety safeguards of the parking lot in the park are
questionable; hence, the need to make informative procedures such as the use of flyers and
signage.
2. Impact
:
Selected problem and possible solutions:
The first problem illustrates the project priorities based on the risk severity matrix. If the
main car does not show up at the event this can compromise the project by delaying the
event. The project cannot compromise in time therefore allocation of resources would
increase to ensure no constraints, helping the team come to this decision.
3.
Potential Solutions
Solution 1:
The main issue concerns the probable missing out of the British car that is the hallmark of the
event. Therefore, there is a need for effective solutions to help salvage the event from failure.
Group Assignment: Developing a Car App 18
First of all, the need to pay extra fees to enable British car transportation. We decided to
transport the car via airways to the car show in a reasonable time frame. Therefore, a
transportation firm with a reputable public profile will be identified and offered the
opportunity. The significance of identifying a reputable firm is the security safeguards to
ensure that barriers are put into place to deal with any vulnerability.
Solution 2:
Secondly, looking for a replacement car within Canada/Ontario. t
hat bears similar features or is closer to the desired characteristics of the British car. The solution will come in to salvage the situation, in the event that the British car fails to make it to the car show.
Solution 3:
Thirdly, the technology and big screens, interventions can be put to bring a replacement and
while at it give the audience a virtual or online tour of the British car. The online video
viewership will assist to reduce the impact of totally missing out on the show. Based on the
risk matrix the failure to deliver the car on time is the biggest risk factor.
4.
Impact & Implementation:
By assessing all three possible solutions, the first option is the best suitable solution as it will
help fill the missing car gap.
When examining the risk severity matrix; the level of severity
of missing out on the British car highlights why the risk needs to be prioritized as urgent to
solve.
Getting the car shipped is a critical activity and any delay with the car being shipped
would result in the delay of the event. As this vehicle is tied to the marketing campaign of
this show, not having this vehicle can affect the brand, reputation, and spectators not to show
up for the event.
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Group Assignment: Developing a Car App 19
The course of action will involve the allocation of resources as highlighted above to address
the uncertainty, precipitated by the unavailability of viable options due to a time constraint.
Therefore, transporting the car via air to the event would be the only feasible option. The
prioritization to bring the car to the event will be a significant step to take to effectively keep
track of the event as conceptualized. In the implementation, $25,000 would be allocated to
cater for the shipping of the British car.
When establishing the project priorities and trade-
offs, reducing the time the car is delayed will increase our cost as these objectives are
interdependent. The shipping quotation will help find the most suitable shipping company for
the transportation order. The team will carry out an environment scan for the best shipping
company near the location of the car, reach an agreement with them and have it delivered on
time for the event.