Term Assignment #2 - Group 8

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Humber College *

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MGT 354

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Communications

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Nov 24, 2024

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19

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Assignment #2 1 Group Project DEVELOPING A CAR APP Prepared by PUT YOURS HERE
Group Assignment: Developing a Car App 2 Table of Contents I. Project Scope List .................................................................................................................... 3 1. Project Objective: ......................................................................................................................... 3 2. Product Scope Description: .......................................................................................................... 3 3. Deliverables: .................................................................................................................................. 3 4. Milestones: .................................................................................................................................... 3 5. Technical Requirements: ............................................................................................................. 4 6. Limits and exclusions: .................................................................................................................. 4 7. Review with customers: ................................................................................................................ 4 II. Organizational Structure .................................................................................................... 4 III. Project Priority Matrix ........................................................................................................ 4 IV. Work Breakdown Structure (WBS) ........................................................................................ 5 V. Project Responsibility Matrix ................................................................................................. 5 VI. Communication Plan .......................................................................................................... 8 VII. Stakeholders Communication ............................................................................................ 9 VIII. Gantt Chart ....................................................................................................................... 10 1. Project Network: ......................................................................................................................... 10 2. Project Critical Path and Total Slack: ...................................................................................... 10 IX. Cost Analysis ..................................................................................................................... 11 X. Risk Analysis ......................................................................................................................... 11 1. Likelihood Scale .......................................................................................................................... 11 2. Risk Analysis ............................................................................................................................... 12 3. Risk Severity Matrix ................................................................................................................... 13 XI. Project Possible Implementation Problems and Solutions ............................................. 14 1. Possible Problems: ...................................................................................................................... 14 2. Impact .......................................................................................................................................... 15 3. Potential Solutions ...................................................................................................................... 15 4. Impact & Implementation: ........................................................................................................ 16
Group Assignment: Developing a Car App 3 I. Project Scope List 1. Project Objective: To develop and launch an app for Android and iOS platforms by September 6th, with the budget of $150,000. The project allows users to easily locate car mechanics and spare parts/car accessories providers within the Greater Toronto Area (GTA). The project would be implemented in a period of six months, from March 6 th 2023 to September 6 th 2023. 2. Product Scope Description: The app will serve as a comprehensive digital platform for locating over 300 car mechanics and 200 spare parts/car accessories providers within the Greater Toronto Area. It will feature an interactive map to guide users to their desired service locations, and each listing will include essential information such as services offered, contact details, and business hours. Additionally, users can access ratings and reviews to make informed decisions. The app aims to simplify the process of finding reliable car maintenance services, catering to both individual car owners and professional automotive businesses in the GTA. This tool is especially designed to enhance the convenience and accessibility of automotive services in a bustling urban setting. 3. Deliverables: Mobile App: User-friendly for both Android and iOS platforms. Provider Database: Comprehensive list of mechanics and spare parts providers. Review System: In-app user ratings and reviews feature. Map Integration: GPS-enabled interactive service locator map. Language Options: English and French support initially. Marketing Materials: Promotional content for app launch. User Guides: Concise manuals and help documentation. Support Plan: Post-launch updates and customer assistance.
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Group Assignment: Developing a Car App 4 4. Milestones: Project Kickoff (March 6th): Initial meeting and project planning. Database Collection Start (March 20th): Begin gathering provider data. App Design Begin (April 1st): Start of app interface design. Database & Design Completion (April 15th): Finalize provider data and app design. Development of First Prototype (May 15th): Start building the app prototype. Internal Testing (May 30th): Evaluate initial app version internally. Preparation for User Testing (June 15th): Ready app for external testing. User Testing Commencement (June 30th): Collect feedback from selected user group. Feedback Review and Revisions (July 15th): Analyze user feedback for improvements. Finalize App Updates (July 31st): Complete all app refinements. Pre-Launch Checks and App Store Submission (August 15th): Final review and submission to app stores. Launch Preparation (August 30th): Finalize launch plan and marketing materials. Official Launch (September 6th): Release app to public and initiate marketing activities. 5. Technical Requirements: Compatibility with the latest versions of Android and iOS. Strong database capable of handling extensive data and user traffic. GPS integration for location-based services. High-standard user interface and experience design. Data security and privacy compliance User Authentication and Security Compliance with Legal Standards 6. Limits and exclusions: The app will only cover service providers within the GTA. Limited to mechanics and parts providers, no other services. The project does not include research for similar apps or a feasibility study. Ongoing maintenance and updates post-launch are not covered under this budget. No integration with any third party like insurance services.
Group Assignment: Developing a Car App 5 7. Review with customers: Regular updates and reviews will be scheduled with the XYZ company stakeholders. A beta version of the app will be released for selected users for feedback. Final review and approval by the XYZ company before official launch. II. Organizational Structure For the XYZ app project, a dedicated team structure is adopted. This structure is chosen for its efficiency and agility, essential for a tech project with a strict six-month timeline. The projectized organization enables the project manager to have full authority and dedicated focus, streamlining decision-making and problem-solving processes. Key Points: Full Authority to Project Manager: Enables quick decisions and effective team leadership. Dedicated Team: Team members work exclusively, ensuring focused efforts. Rapid Response: Flexible structure allows for timely adaptation to challenges or changes. External Support: Non-core functions like HR or marketing are outsourced for efficiency. III. Project Priority Matrix TIME PERFORMACE COST CONSTRAIN X ENHANCE X ACCEPT X Explanation: Time (Constrain): The project has a fixed timeline of 6 months for development and launch, making time a constraining factor. There is no flexibility to extend the time period. Performance (Enhance): The quality of the app, including its functionality, user interface, and overall user experience, is an important aspect. Enhancements in
Group Assignment: Developing a Car App 6 performance are prioritized to ensure the app meets customer needs and stands out in the market. Cost (Accept): While there's a set budget of $150,000, there is some acceptance room for reasonable cost overruns, especially if they contribute to significant improvements in app quality or user experience. IV. Work Breakdown Structure (WBS) As the size of our WBS does not fit in appropriately with the word file, a separate pdf version of it will be submitted beside our report to make it easier for viewing in detail. V. Project Responsibility Matrix Activity Project team members Project manager Event coordinator Marketing specialists HR coordinators  Event staff Volunteers Researching & listing classic British cars to be put on exhibition for the event R           Researching possible Ontario provincial parks R           Making reservation with Bronte Creek Provincial Park to use their site for the event (discuss further on time, R          
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Group Assignment: Developing a Car App 7 parking, payment, insurance, etc.)  Asking for Government permission  R           Contacting and signing contracts with suppliers to get the cars shipped to Ontario  R     S     Renting storage for cars before event day (different from Bronte Creek Provincial) R   S       Looking for sponsors, meeting negotiations, and making contracts with them R   S       Designing marketing tools & advertising the event     R S     Opening registration gate, and collecting/offering payment (for participants, vendors)     R S     Recording registration details (participants' name and vehicle information, vendors' detail) R   S       Preparing raffles, awards, goodie bags, etc. R Recruiting event coordinator(s) and staff + volunteers for the event S     R    
Group Assignment: Developing a Car App 8 Providing mandatory training, making schedule, and assigning responsibilities for the team  S     R     Booking caterers (food), entertainers and panel of judges (raffle, awards, goodie bags, etc.) S R         Setting up separate spaces for Car display area + stage    S     S R Setting up separate spaces for Food court + entertaining + spectators registration entry        S R S Reviewing parking arrangement, insurance, safety checklist, etc. R S         Officially executing old British car show one-day event R S         Checking guests and participants in to the event   S     R S Opening ceremony and providing guests with detailed event timeline, site map, prochure, etc. S R     S S Handling the car show   R S       Handling the entertaining area       S S R
Group Assignment: Developing a Car App 9 and food court Ending ceremony and closing remarks  R S         Cleaning venue site after event day         S R Closing accounts and finalizing all payment regarding bills/ wages/ salaries    S S R     Evaluating the event R S         Making final report S R         Transferring related documents R          
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Group Assignment: Developing a Car App 10 VI. Communication Plan   INFORMATION OBJECTIVE TARGET AUDIENCE FREQUENC Y METHOD PROVIDER Project Updates Keep stakeholders informed of progress and issues Stakeholders, Project Team Bi-weekly Email, Meetings Project Manager Technical Developments Share technical progress and challenges Development Team Weekly Virtual Meetings, Internal Chat Technical Team Lead Testing Feedback Discuss test results, get feedback QA Team, Developers After each test cycle Email, Meetings QA Lead Marketing Strategies Align on marketing initiatives and materials Marketing Team Monthly Email, Marketing Meetings Marketing Lead Financial Reports Update on budget and financial status Executive Team Monthly Email, Financial Meetings Finance Manager Stakeholder Feedback Share feedback from stakeholders for improvements Project Team As needed Meetings, Email Project Manager Compliance and Legal Updates Ensure project aligns with legal standards Project Team, Legal Advisor As needed Email, Legal Briefings Legal Advisor Customer Support and Feedback Updates on customer queries and feedback Support Team, Project Team Weekly Internal Reports, Email Customer Support Lead App Store Submission and Launch Inform about submission status and launch plans Stakeholders, Project Team At key milestones Email, Press Releases Project Manager
Group Assignment: Developing a Car App 11 VII. Stakeholders Communication  
Group Assignment: Developing a Car App 12 VIII. Gantt Chart 1. Project Network: Because of the complexities of MS Project, the network diagram could not be shown, however, the file will be attached along with the submission.
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Group Assignment: Developing a Car App 13 2. Project Critical Path and Total Slack: The total slack of each activity can be observed within the above screenshots of the Gantt Chart. Also, the Critical activities have been highlighted in Yellow in the above chart. The critical Path of the Project includes the following activities– List classic British cars for the event – 1 day Reserve, date, confirm parking and make payment – 1 day Government permission – 10 days Contact suppliers – 7 days Car shipment – 30 days + 44 day lags Rent storage and store cars – 10 days Set up cars display area and stage – 1 day Set up specially ordered cars from storage – 1 day Set up tents, food court, entertainment, and spectators registration processing – 1 day Event day – 1 day Site after-cleaning – 1 day Closing accounts and paying bills/wages/salaries – 1 day Event Evaluation – 1 day Creating a Final Report - 1 day IX. Cost Analysis   As the size of our cost analysis does not fit in appropriately with the word file, a separate pdf version of it will be submitted beside our report to make it easier for viewing in detail. Column1 Expected Cost Actual Cost Direct Cost $ 339,000.00 $ 364,000.00
Group Assignment: Developing a Car App 14 Indirect Cost Project Manager Salary ($7,000 per month) $ 37,000.00 $ 37,000.00 Office rental ($2000 per month) $ 12,000.00 $ 12,000.00 Utilities $ 7,500.00 $ 7,500.00 Total direct and indirect $ 395,500.00 $ 420,500.00 Overhead (15% of total direct and indirect) $ 59,325.00 $ 63,075.00 Management Reserve (5% of total direct and indirect) $ 19,775.00 $ 21,025.00 Total budget $ 474,600.00 $ 504,600.00 Notes: The project is divided into 5 months process The project manager and team members are paid biweekly. Part-timers and volunteers will be paid after the event. All the insurance, legal fees and shipping fees will be paid in full of a one-time payment. Contractors will be paid in full according to the Gantt chart. X. Risk Analysis 1. Likelihood Scale Likelihood Measure 1. Rare 2. Unlikely 3. Possible 4. Probable 5. Highly probable 6. Certain 2. Risk Analysis
Group Assignment: Developing a Car App 15 Risk Event Likelihood Impact Response Staff Exhaustion 4 2 Ensure the staffs are taking regular break during the event Technical issues 3 2 Monitor any discrepancies and testing Entertainer/DJ canceling at the last moment 3 2 Constant communication with the entertainers Limited parking availability 4 3 Suggest guests to come early Miscommunication among stakeholders 3 3 By ensuring transparency and through regular meetings between stakeholders Judges not being able to come to the event on time 2 3 Constant communication with the judges before the event Cars getting damaged during loading and unloading 3 4 Purchased insurance Health and safety issues 2 4 Ensure everyone follows health and safety guidelines provided by the city Car participants not showing up to the event 4 5 Sending email remainders and check- in All the special cars not getting delivered on time 3 5 Communication with suppliers and track the delivery to keep update about any significant delays in the time of delivery Adverse weather condition 1 5 Set up tents and purchase disposable rain-ponchos 3. Risk Severity Matrix Red Zone High Risk Yellow Zone Medium Risk Green Zone Low Risk
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Group Assignment: Developing a Car App 16 Likelihoo d 5 4 Staff Exhaustion (Shortage of staff) Limited parking availability Car- participant s not showing up to the event 3 i)Technical issues, ii)Entertainer/ DJ canceling at the last moment Miscommunicatio n among stakeholders Cars getting damaged during loading and unloadin g Not all the cars are being delivered on time 2 One of the judges not being able to come to the event Health and safety issues 1 Adverse weather condition 1 2 3 4 5 Impac t XI. Project Possible Implementation Problems and Solutions The risk response matrix provided insight into examining possible problems that can occur at 80% of the completion of the project. As follows, we will be identifying 2 problems with the likelihood of occurring in addition to solutions in rectifying one critical problem.   1. Possible Problems:   Problem 1: At the onset the problem of one of the British Cars failing to be delivered on time for the car show arises. The car is the focus of the car show event because of its simplicity, style, and
Group Assignment: Developing a Car App 17 reputation. Therefore, as a matter of priority and being the key car for the show there is a need to bring forth interventions to ensure that it makes it for the event. Without the car, the theme of the event would be affected, as well as the publication efforts that were done around the car.   Problem 2: The event is happening at a provincial park and the parking is blocked due to the city construction works going on near the park.   Given that it is a car show event, car enthusiasts are likely to form the majority of the participants in the event and adequate parking is critical for this kind of event. The parking challenge is not only for the audience coming to the event but also for the organizers. Hence, the parking issue raises concerns about the need to decide on a different parking spot. Also, the safety safeguards of the parking lot in the park are questionable; hence, the need to make informative procedures such as the use of flyers and signage. 2. Impact : Selected problem and possible solutions: The first problem illustrates the project priorities based on the risk severity matrix. If the main car does not show up at the event this can compromise the project by delaying the event. The project cannot compromise in time therefore allocation of resources would increase to ensure no constraints, helping the team come to this decision.   3. Potential Solutions Solution 1: The main issue concerns the probable missing out of the British car that is the hallmark of the event. Therefore, there is a need for effective solutions to help salvage the event from failure.
Group Assignment: Developing a Car App 18 First of all, the need to pay extra fees to enable British car transportation. We decided to transport the car via airways to the car show in a reasonable time frame. Therefore, a transportation firm with a reputable public profile will be identified and offered the opportunity. The significance of identifying a reputable firm is the security safeguards to ensure that barriers are put into place to deal with any vulnerability.     Solution 2: Secondly, looking for a replacement car within Canada/Ontario. t hat bears similar features or is closer to the desired characteristics of the British car. The solution will come in to salvage the situation, in the event that the British car fails to make it to the car show.   Solution 3: Thirdly, the technology and big screens, interventions can be put to bring a replacement and while at it give the audience a virtual or online tour of the British car. The online video viewership will assist to reduce the impact of totally missing out on the show. Based on the risk matrix the failure to deliver the car on time is the biggest risk factor.   4. Impact & Implementation: By assessing all three possible solutions, the first option is the best suitable solution as it will help fill the missing car gap.   When examining the risk severity matrix; the level of severity of missing out on the British car highlights why the risk needs to be prioritized as urgent to solve.   Getting the car shipped is a critical activity and any delay with the car being shipped would result in the delay of the event. As this vehicle is tied to the marketing campaign of this show, not having this vehicle can affect the brand, reputation, and spectators not to show up for the event.  
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Group Assignment: Developing a Car App 19 The course of action will involve the allocation of resources as highlighted above to address the uncertainty, precipitated by the unavailability of viable options due to a time constraint. Therefore, transporting the car via air to the event would be the only feasible option. The prioritization to bring the car to the event will be a significant step to take to effectively keep track of the event as conceptualized. In the implementation, $25,000 would be allocated to cater for the shipping of the British car.   When establishing the project priorities and trade- offs, reducing the time the car is delayed will increase our cost as these objectives are interdependent. The shipping quotation will help find the most suitable shipping company for the transportation order. The team will carry out an environment scan for the best shipping company near the location of the car, reach an agreement with them and have it delivered on time for the event.