Integrated Marketing Communication plan

docx

School

IIT Kanpur *

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Course

Subject

Communications

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by divya.ag06

Integrated Marketing Communication plan Company: McDonald Client Pitch Presentation Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-9 content slides that includes the following components: • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. • Create a print ad for the product featuring your new strategy. 8-9 content slides. Cover, Pictures, references pages are not include in slides count. Please include pictures, appendix, and others to make more appreciable. Has to include at least 3 or more citations and references to support your idea. This follows APA format.

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Integrated Marketing Communication plan

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