Mark Cuban
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Nov 24, 2024
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Case Study about Mark Cuban
Personality is a relatively stable set of traits that aids in explaining and predicting
individual behavior. What are some of Mark Cuban’s traits that can explain his behavior
during Mavericks games?
Cuban appeared exceptionally idiosyncratic while attending the Maverick games. His
demeanor showcased immense enthusiasm for the sport and revealed him to be a genuine fan
during the matches. However, he also displayed childlike behavior during these games. Despite
being a team owner, influencer, and billionaire, he intentionally disregarded NBA league
policies. (Cuban 227).
Would you describe Mark Cuban as a Type A or Type B personality type?
Cuban exhibits a type A personality, constantly seeking new opportunities to generate
wealth and staying in constant motion. He is driven by self-motivation, works diligently, shows
unwavering commitment to success, and possesses a strong competitive spirit (Anderson 48).
Additionally, according to the textbook, he has aspired to be an entrepreneur since a young age.
As he matured, he actively contributed to the establishment of numerous companies, ultimately
earning a coveted position on Forbes' "World's Richest People" list.
Why is Mark Cuban described as someone with an internal locus of control?
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He holds the belief that he possesses the power to shape his achievements as well as
outcomes. He demonstrates a high level of innovation, self-motivation, as well as fearlessness in
exploring novel avenues. Taking risks does not intimidate him, and he embraces new
opportunities which could enhance his entrepreneurial endeavors.
The Big Five Model of Personality categorizes traits into the dimensions of surgency,
agreeableness, adjustment, conscientiousness, and openness to experience. Which of these
dimensions are strongest or clearly evident in Mark Cuban’s personality?
Among 5 personality traits, namely conscientiousness, openness, surgency,
agreeableness, and emotional stability, I perceive Cuban to excel, particularly concerning
conscientiousness, surgency, as well as openness. However, I consider he encompasses all five
personalities to varying degrees.
Is Mark Cuban projecting a positive or negative image with his eccentric behavior during
Mavericks games?”
Cuban presents a positive image to his fans by demonstrating that despite being a
businessperson as well as a team owner, he remains a passionate fan who actively supports them.
However, his attitude towards the dress code and seating arrangement portrays a negative image
to NBA officials, as it reflects a disregard for these protocols, indicating a lack of respect.
Mark Cuban has had several disagreements with the NBA commissioner that have resulted
in fines totaling almost a million dollars. Each incident brings a lot of publicity to the team
and Cuban himself; most of it is negative. Chapter 1 discusses three alternatives for
resolving human relations problems—change the other person, change the situation, or
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change yourself. Which approach or combination of approaches will you recommend for
Mark Cuban, and why?
I wouldn't recommend any changes to him. From a publicity standpoint, sometimes
negative attention can still be beneficial. His actions, such as collecting fines for rule violations,
bring the Mavericks into the spotlight. If any change were to occur, it should be directed toward
the NBA officials. Altering the situation would mean no longer incurring fines. Lastly, changing
oneself in this scenario would involve Mark Cuban. He matches and donates the fine money to
various charities. Any alteration would result in significant changes, affecting the charitable
donations, the team's publicity, and numerous other aspects.
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Works Cited
Anderson, John P. "A Tale of Two Cities: Mark Cuban, David Einhorn, and the Ethics of Insider Trading
Reform."
Tenn. JL & Pol'y
15 (2020): 48.
Cuban, Mark. "Effort and Success as Predictors of Passion."
Passion for Work: Theory, Research, and
Applications
(2019): 227.
Pifer, N. David, Brandon Mastromartino, and James J. Zhang. "Selling fun and making a fortune: an
examination of Mark Cuban’s impact on sport and business."
Sport in Society
23.9 (2020): 1535-
1545.
The Mark Cuban Success Story. ND. https://thestrive.co/mark-cuban-success-story/