Foundations of Digital Marketing - MOD 2 Diagnostic Assessment

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School

Rasmussen College *

*We aren’t endorsed by this school

Course

3128 CBE

Subject

Chemistry

Date

Feb 20, 2024

Type

docx

Pages

10

Uploaded by DigeryDoo8682

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© Question 1 11 q What is the primary purpose of organic search (SEQ)? l Hide answer choices ~ @ To generate sales or leads @ Correct: Correct answer To build a brand @ To introduce a new company, product, or service @ To educate consumers
© Question 2 11 What is the primary purpose of paid search ads? Hide answer choices ~ @ To build a brand To introduce a new product, company, or service @ To educate consumers Correct: Correct answer To generate sales or leads © Question 3 11 Which of the following statements is correct? Hide answer choices ~ ® Most people trust paid ads. Correct: Correct answer Most people do not trust paid ads. @ Most people want to see paid ads. @ Most people fail to notice paid ads.
© Question 4 11 George uses the process known as "on-page SEO." He begins with a keyword search in which he will determine a single primary keyword and several secondary keyword phrases. Where will he place the primary keyword? Hide answer choices ~ @ In the H1 header tag and the first 500 words of the article In the H2s, H3s, and H4s, and requisite body copy Correct: . . Correct answer In the title, H1 header tag, url slug, and meta description @ Throughout the article Question 5 0/1 What separates SEO from paid search marketing? Hide answer choices ~ @ SEO requires more time and money than paid search. Correct answer ® Incorrect: Paid search consumes more time and money than SEO. @ SEO is no longer effective, but paid search is. @ Paid search is no longer effective, but SEO is.
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Question 6 0/1 As a sawy businessperson, Eileen is looking to get the largest return on investment (ROI) when choosing a way to increase sales and awareness of her company's brand online. What tactic should she use? Hide answer choices ~ @ SEO because it will get some quick sales. ® Incorrect: Paid search because the average cost per click is only 38 cents. @ SEO because the cost per lead is actually lower. Correct answer @ Paid search because the cost per lead is actually lower. (%) Question7 Which of the following statements about organic searches is NOT correct? Hide answer choices ~ @ There is no cost-per-click. A piece of content will usually settle into a pattern fairly quickly. Correct answ @ More effort is needed to get content to rank in a more highly searched SERP. ® Incorrect: Factors like time-on-page and bounce rate determine where a piece of content will rank.
© Question 8 11 Where do organic search results appear on the search engine result page? Hide answer choices ~ @ At the top of the page At the bottom of the page @ Interspersed with paid search ads Correct: i Correct answer Between the paid search ads at the top and bottom of the page © Question 9 11 Maria wants to maximize the possibility that consumer searches lead to her company's website. Which of the following will NOT be part of her strategy? Hide answer choices ~ Correct answer @ Correct: Uncovering as many keywords as possible Uncovering keywords that have the appropriate search volume @ Uncovering keywords that are properly aligned with her company’s intent @ Uncovering keywords that are properly aligned with her customers' intent
© Question 10 11 Where should secondary keywords be used? Hide answer choices a @ The H1 heading tags and the requisite body copy Correct: H2s, H3s, and Hd4s, and the requisite body copy @ In the first 500 words of the article @ Throughout the article Question 11 0/1 When using content marketing via organic search, why is it in your best interest to use an "evergreen long- form blog post strategy?" Hide answer choices ~ Incorrect: It eliminates the need to identify keywords to target. It can gain higher search volume. Correct answer @ Consumers automatically spend more time on this type of blog. @ It allows for more images, videos, and outbound links.
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© Question 12 11 Kevin is looking for an immediate search result. What would be the best strategy for him to use? Hide answer choices ~ @ A paid search strategy using Bing Ads An organic search using Bing Correct: ) . Correct answer A paid search strategy using Google's AdWords @ An organic search using Google © Question 13 11 Google AdWords, Bing Ads, and Yahoo are the primary platforms for: Hide answer choices ~ @ Quality link building Content marketing Correct: Pay-per-click marketing @ Organic search
(®) Question 14 m Focusing on keywords, what option will allow you to take keywords that don't perform and add them as negative keywords? Hide answer choices ~ @ Broad match Correct answer Exact match ® Incorrect: Both broad and exact matches @ Neither broad match nor exact match Question 15 0/1 Sending a new piece of content to the e-mail list is an effective way to. Hide answer choices ~ @ Make sure organic searches lead to your website Make sure paid searches lead to your website. Incorrect: Attract more consumers to the e-mail list @ Demonstrate to search engines that your new piece of content is top notch Correct answer
Question 16 0/1 The primary keyword must be used in such a way that it: Hide answer choices ~ @ Clearly stands out. Sounds and reads naturally to consumers. Correct answer Incorrect: Appeals to consumers. @ Occurs repeatedly without being noticed.
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© Question 17 11 Paid and organic search listings are both placed on the same search engine page. o True Correct answer © Question 18 171 The search volume for a paid vs. an organic keyword is often different. ° True Correct answer Question 19 0/1 Itis important to avoid pieces of content that rank for tens or hundreds of keyword phrases and their various permutations. @ False Correct answer © Question 20 11 Short-form blog content (at scale) is the most efficient way to get significant organic traffic. ° False Correct answer