Foundations of Digital Marketing - MOD 2 Diagnostic Assessment
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© Question 1 11 q What is the primary purpose of organic search (SEQ)? l Hide answer choices ~ @ To generate sales or leads @ Correct: Correct answer To build a brand @ To introduce a new company, product, or service @ To educate consumers
© Question 2 11 What is the primary purpose of paid search ads? Hide answer choices ~ @ To build a brand To introduce a new product, company, or service @ To educate consumers Correct: Correct answer To generate sales or leads © Question 3 11 Which of the following statements is correct? Hide answer choices ~ ® Most people trust paid ads. Correct: Correct answer Most people do not trust paid ads. @ Most people want to see paid ads. @ Most people fail to notice paid ads.
© Question 4 11 George uses the process known as "on-page SEO." He begins with a keyword search in which he will determine a single primary keyword and several secondary keyword phrases. Where will he place the primary keyword? Hide answer choices ~ @ In the H1 header tag and the first 500 words of the article In the H2s, H3s, and H4s, and requisite body copy Correct: . . Correct answer In the title, H1 header tag, url slug, and meta description @ Throughout the article (® Question 5 0/1 What separates SEO from paid search marketing? Hide answer choices ~ @ SEO requires more time and money than paid search. Correct answer ® Incorrect: Paid search consumes more time and money than SEO. @ SEO is no longer effective, but paid search is. @ Paid search is no longer effective, but SEO is.
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(® Question 6 0/1 As a sawy businessperson, Eileen is looking to get the largest return on investment (ROI) when choosing a way to increase sales and awareness of her company's brand online. What tactic should she use? Hide answer choices ~ @ SEO because it will get some quick sales. ® Incorrect: Paid search because the average cost per click is only 38 cents. @ SEO because the cost per lead is actually lower. Correct answer @ Paid search because the cost per lead is actually lower. (%) Question7 Which of the following statements about organic searches is NOT correct? Hide answer choices ~ @ There is no cost-per-click. A piece of content will usually settle into a pattern fairly quickly. Correct answ @ More effort is needed to get content to rank in a more highly searched SERP. ® Incorrect: Factors like time-on-page and bounce rate determine where a piece of content will rank.
© Question 8 11 Where do organic search results appear on the search engine result page? Hide answer choices ~ @ At the top of the page At the bottom of the page @ Interspersed with paid search ads Correct: i Correct answer Between the paid search ads at the top and bottom of the page © Question 9 11 Maria wants to maximize the possibility that consumer searches lead to her company's website. Which of the following will NOT be part of her strategy? Hide answer choices ~ Correct answer @ Correct: Uncovering as many keywords as possible Uncovering keywords that have the appropriate search volume @ Uncovering keywords that are properly aligned with her company’s intent @ Uncovering keywords that are properly aligned with her customers' intent
© Question 10 11 Where should secondary keywords be used? Hide answer choices a @ The H1 heading tags and the requisite body copy Correct: H2s, H3s, and Hd4s, and the requisite body copy @ In the first 500 words of the article @ Throughout the article (® Question 11 0/1 When using content marketing via organic search, why is it in your best interest to use an "evergreen long- form blog post strategy?" Hide answer choices ~ Incorrect: It eliminates the need to identify keywords to target. It can gain higher search volume. Correct answer @ Consumers automatically spend more time on this type of blog. @ It allows for more images, videos, and outbound links.
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© Question 12 11 Kevin is looking for an immediate search result. What would be the best strategy for him to use? Hide answer choices ~ @ A paid search strategy using Bing Ads An organic search using Bing Correct: ) . Correct answer A paid search strategy using Google's AdWords @ An organic search using Google © Question 13 11 Google AdWords, Bing Ads, and Yahoo are the primary platforms for: Hide answer choices ~ @ Quality link building Content marketing Correct: Pay-per-click marketing @ Organic search
(®) Question 14 m Focusing on keywords, what option will allow you to take keywords that don't perform and add them as negative keywords? Hide answer choices ~ @ Broad match Correct answer Exact match ® Incorrect: Both broad and exact matches @ Neither broad match nor exact match (® Question 15 0/1 Sending a new piece of content to the e-mail list is an effective way to. Hide answer choices ~ @ Make sure organic searches lead to your website Make sure paid searches lead to your website. Incorrect: Attract more consumers to the e-mail list @ Demonstrate to search engines that your new piece of content is top notch Correct answer
(® Question 16 0/1 The primary keyword must be used in such a way that it: Hide answer choices ~ @ Clearly stands out. Sounds and reads naturally to consumers. Correct answer Incorrect: Appeals to consumers. @ Occurs repeatedly without being noticed.
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© Question 17 11 Paid and organic search listings are both placed on the same search engine page. o True Correct answer © Question 18 171 The search volume for a paid vs. an organic keyword is often different. ° True Correct answer (® Question 19 0/1 Itis important to avoid pieces of content that rank for tens or hundreds of keyword phrases and their various permutations. @ False Correct answer © Question 20 11 Short-form blog content (at scale) is the most efficient way to get significant organic traffic. ° False Correct answer
Related Questions
O ORGANIC FUNCTIONAL GROUPS
Naming and drawing carboxylic acids
Draw the skeletal ("line") structure of 6-chloro-3,5-dimethylhexanoic acid.
Click and drag to start drawing a
structure.
C™
X
A
Ċ
S
arrow_forward
SC
Organic Functional Groups
Naming and drawing aldehydes
Draw the skeletal ("line") structure of 4,5-dihydroxypentanal.
Explanation
Click and drag to start drawing a
structure.
Check
80
F3
DOD
BOD F4
X
MacBook Air
: □
0*
1/5
Julianna
?
000
Ar
2024 McGraw Hill LLC. All Rights Reserved. Terms of Use | Privacy Center | Accessibility
F12
F8
FIO
arrow_forward
Question
• Choose a pharmaceutical drug and answer the following questions about the drug:
o What is the IUPAC chemical name?
o Who discovered it or what company discovered it and when (if available)?
o What does the compound look like? Provide a picture of the compound.
o What are the functional groups in the compound?
o What are the medical uses for the drug?
o What is the mechanism of action of the drug (how does it work to affect the
disease or malady)?
o How is it usually administered (ex. IV, pill, etc.)?
o What are the potential adverse effects of the drug?
Expert Answer
Step 1
Note - Since you have posted a question with multiple sub-parts, we will solve first three
sub-parts for you. To get remaining sub-part solved please repost the complete question
and mention the sub-parts to be solved.
A pharmaceutical drug used for treatment of fever and for
mild to moderate pain is Paracetamol. Its molecular formula
arrow_forward
Organic Functional Groups
Predicting the reactants or products of ester hydrolysis
What is the missing reactant in this organic reaction?
i
R+ H₂O
H™
A
HO
ion
OH
Specifically, in the drawing area below draw the skeletal ("line") structure of R.
If there is more than one reasonable answer, you can draw any one of them. If there is no reasonable answer, check the No answer box under the drawing area
Click and drag to start drawing a
structure.
0
X
☐
0/5
G
arrow_forward
Don't use hand raiting please
arrow_forward
Draw structural formulas for organic products A and B in the window below.
-CI
Li
pentane
H₂O
A
B
•
Draw only products having the organic portion of the original alkyl halide.
•
Draw carbon-lithium bonds using the single bond tool. If a structure has a copper-lithium bond, do not draw the lithium.
•
Separate products from different steps using the →>> sign from the drop-down menu.
?
n [
ChemDoodleⓇ
arrow_forward
Draw structural formulas for organic products A and B in the window below.
-CH₂CI
Li
pentane
Cul
B
• Draw only products having the organic portion of the original alkyl halide.
• Draw carbon-lithium bonds using the single bond tool. If a structure has a
copper-lithium bond, do not draw the lithium.
Separate products from different steps using the → sign from the drop-
down menu.
arrow_forward
Questions 2 and 3
arrow_forward
Can you do question 1 please? Thank you
arrow_forward
Please help answer this questions
arrow_forward
Determine the structures of the missing organic molecules in the following reaction:
m
+ H₂O
H*
-OH
H+
-OH
Note: Molecules that share the same letter have the exact same structure.
In the drawing area below, draw the skeletal ("line") structure of the missing organic molecule X.
Click and drag to start drawing a structure.
C C
X
c+
arrow_forward
organic chemistry 2 multiple choice questions that need to be answered
image contains both question and answer
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Health Science Question:
Answer in 15 minutes no more than that-
Answer correctly and read the question correctly, I do not need an explanation to why these are the correct answer, I just would like the key answer please and thank you. If the question is done correctly, I will write a very wonderful and long review about you!
arrow_forward
Choose a pharmaceutical drug and answer the following questions about the drug:
What is the IUPAC chemical name?
Who discovered it or what company discovered it and when (if available)?
What does the compound look like? Provide a picture of the compound.
What are the functional groups in the compound?
What are the medical uses for the drug?
What is the mechanism of action of the drug (how does it work to affect the disease or malady)?
How is it usually administered (ex. IV, pill, etc.)?
What are the potential adverse effects of the drug?
arrow_forward
Use the flow chart and chemical structures shown to answer the question below.
X, Y, and Z
in diethyl ether
• add HCI (aq)
• separate
HN.
но
Вох 1
Вох 2
NH2
CH:
organic phase
aqueous phase
X
Y
Z
• add NaOH (aq)
• separate
• add NaOH (ag)
• add diethyl ether
• separate
Воx 5
Вох 6
aqueous phase
Вох 3
Вох 4
organic phase
aqueous phase
organic phase
• add HCI (aq)
• add diethyl ether
• separate
T
Воx 7
Вох 8
organic phase
aqueous phase
Which compound(s) will be found in Box 4 layer? [Choose all that apply]
n Y
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C5H12 has 3 structural isomers
C6H14 has 5 structural isomers
C7H16 has 9 structural isomers.
I get what a structural isomer is, but when I see a statement like the 3 statements above, I wonder if there is a way I can figure out how many structural isomers something has? I'm in CHEM 2. We didnt talk about that but when I see a slide he has telling me this, and I am wondering what to take from the slide...hmmm.
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Directions: A list of organic compounds is given on the 1st column. Check the boxes of qualitative test of which you think the compound will give a POSITIVE RESULT.
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PLEASE HELP ME ANSWER THIS PRACTICE QUESTION THANK YOU
arrow_forward
a student ran a TLC plate with three different molecules that have the same carbon structure but each contain a different functional groups. Help the student match the compounds to the correct lane of the TLC plate
arrow_forward
Can you please solve this question
arrow_forward
esc
Organic Functional Groups
Naming and drawing aldehydes
Write the systematic name of each organic molecule:
H
structure
HO
Explanation
OH
H
Check
H
80
F2
FI
name
A
F3
OOD
DOD
$
F4
MacBook Air
&
%
0/5
Julianna
?
olo
Ar
©2024 McGraw Hill LLC. All Rights Reserved. Terms of Use Privacy Center Accessibility
F9
F10
+
ن
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- O ORGANIC FUNCTIONAL GROUPS Naming and drawing carboxylic acids Draw the skeletal ("line") structure of 6-chloro-3,5-dimethylhexanoic acid. Click and drag to start drawing a structure. C™ X A Ċ Sarrow_forwardSC Organic Functional Groups Naming and drawing aldehydes Draw the skeletal ("line") structure of 4,5-dihydroxypentanal. Explanation Click and drag to start drawing a structure. Check 80 F3 DOD BOD F4 X MacBook Air : □ 0* 1/5 Julianna ? 000 Ar 2024 McGraw Hill LLC. All Rights Reserved. Terms of Use | Privacy Center | Accessibility F12 F8 FIOarrow_forwardQuestion • Choose a pharmaceutical drug and answer the following questions about the drug: o What is the IUPAC chemical name? o Who discovered it or what company discovered it and when (if available)? o What does the compound look like? Provide a picture of the compound. o What are the functional groups in the compound? o What are the medical uses for the drug? o What is the mechanism of action of the drug (how does it work to affect the disease or malady)? o How is it usually administered (ex. IV, pill, etc.)? o What are the potential adverse effects of the drug? Expert Answer Step 1 Note - Since you have posted a question with multiple sub-parts, we will solve first three sub-parts for you. To get remaining sub-part solved please repost the complete question and mention the sub-parts to be solved. A pharmaceutical drug used for treatment of fever and for mild to moderate pain is Paracetamol. Its molecular formulaarrow_forward
- Organic Functional Groups Predicting the reactants or products of ester hydrolysis What is the missing reactant in this organic reaction? i R+ H₂O H™ A HO ion OH Specifically, in the drawing area below draw the skeletal ("line") structure of R. If there is more than one reasonable answer, you can draw any one of them. If there is no reasonable answer, check the No answer box under the drawing area Click and drag to start drawing a structure. 0 X ☐ 0/5 Garrow_forwardDon't use hand raiting pleasearrow_forwardDraw structural formulas for organic products A and B in the window below. -CI Li pentane H₂O A B • Draw only products having the organic portion of the original alkyl halide. • Draw carbon-lithium bonds using the single bond tool. If a structure has a copper-lithium bond, do not draw the lithium. • Separate products from different steps using the →>> sign from the drop-down menu. ? n [ ChemDoodleⓇarrow_forward
- Draw structural formulas for organic products A and B in the window below. -CH₂CI Li pentane Cul B • Draw only products having the organic portion of the original alkyl halide. • Draw carbon-lithium bonds using the single bond tool. If a structure has a copper-lithium bond, do not draw the lithium. Separate products from different steps using the → sign from the drop- down menu.arrow_forwardQuestions 2 and 3arrow_forwardCan you do question 1 please? Thank youarrow_forward
- Please help answer this questionsarrow_forwardDetermine the structures of the missing organic molecules in the following reaction: m + H₂O H* -OH H+ -OH Note: Molecules that share the same letter have the exact same structure. In the drawing area below, draw the skeletal ("line") structure of the missing organic molecule X. Click and drag to start drawing a structure. C C X c+arrow_forwardorganic chemistry 2 multiple choice questions that need to be answered image contains both question and answerarrow_forward
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