BUS6120 MODULE 1 - Copy (16)

REFERENCES Cook, P. (1998). The creativity advantage—Is your organization the leader of the pack? Industrial and Commercial Training, 30(5), 179–184. Fillis, I. (2002). An Andalusian dog or a rising star: Creativity and the marketing/entrepreneurship interface. Journal of Marketing Management, 18(3/4), 379–395. Fillis, I., & Rentschler, R. (2006). Creative marketing: An extended metaphor for marketing in a new age. Basing stoke: Palgrave Macmillan. Kao, J. J. (1989). Entrepreneurship, creativity and organization. New Jersey, NJ: Prentice-Hall. Matthews, J. H. (2007). Creativity and entrepreneurship: Potential partners or distant cousins? In R. Chapman (Ed.), Managing our intellectual and social capital: Proceedings of 21st ANZAM 2007 conference (pp. 1–17). Sydney: ANZAM. Ward, T. B. (2004). Cognition, creativity, and entrepreneurship. Journal of Business Venturing, 19(2), 173–188. Other authors emphasize that creativity is fundamental for new venture competitiveness (Bridge et al. 2003 ; Carson et al. 1995 ; Kao 1989 ; Matthews 2007 ), with the entrepreneur having a central role in developing and maintaining a creative organizational culture (Ahlin et al. 2013 ; Cook 1998 ; Fillis 2002 ; Fillis and Rentschler 2006 ; Ward 2004 ). Other authors emphasize that creativity is fundamental for new venture competitiveness (Bridge et al. 2003 ; Carson et al. 1995 ; Kao 1989 ; Matthews 2007 ), with the entrepreneur having a central role in developing and maintaining a creative organizational culture (Ahlin et al. 2013 ; Cook 1998 ; Fillis 2002 ; Fillis and Rentschler 2006 ; Ward 2004 ). Other authors emphasize that creativity is fundamental for new venture competitiveness (Bridge et al. 2003 ; Carson et al. 1995 ; Kao 1989 ; Matthews 2007 ), with the entrepreneur having a central role in developing and maintaining a creative organizational culture (Ahlin et al. 2013 ; Cook 1998 ; Fillis 2002 ; Fillis and Rentschler 2006 ; Ward 2004 ).