Business project- Amazon US Final

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1 Cover Page Business Project- Amazon
2 Executive Summary Amazon is an international online retailer which has a huge customer base. Amazon is now one of the world's largest retailers, with a global customer base and a significant presence in both the United States and international markets. The company operates several business units, including Amazon.com, Amazon Web Services (AWS), Amazon Prime, and Amazon Studios. Amazon has been widely recognized for its innovation, customer focus, and aggressive expansion strategy. However, the company has also been subject to criticism for its impact on small businesses and other retailers because of the negative impact on their profitability, labor practices, and data privacy concerns. Despite these challenges, Amazon remains a major player in the technology and retail industries by leveraging the best use of business strategy. The proposed report focused on the challenge that Amazon faced as a result it led to several issues faced by the company. The challenge identified is the Russia- Ukraine war which ultimately impacted the company in the form of lower sales, and disrupted logistics. The report evaluates the identified issues from various perspectives through the use of models and frameworks. The first model that has been used is the Value Chain model which revealed the strengths, weaknesses, opportunities, and threats of the company. All the above- stated issues have been identified and they have been resolved so that the company does not face them with intensity. The different associated stakeholders have also been analyzed and evaluated considering the internal and external stakeholders ( GlobalData UK Ltd, 2023). The internal stakeholder would be impacted majorly as the overall process of the supply chain is disrupted. It is very essential to keep the stakeholders satisfied so they do not get associated with the company which has a negative image (Polansky, 2023). The report further used the critical evaluation and secondary analysis of the various aspects by using Porter’s five forces. The use of the model reflected that the company has huge strengths in terms of brand
3 reputation and the wider selection of products. It will help the company to stay competitive when compared with the competitors. The report The main recommendation of the report for Amazon focused on the various strategies that need to be modified and strategic actions to be taken in response to the issues. As the company is already impacted, the company should focus on the reduction on advertising expenses and must change the fulfillment method. Through the launching of the new product. Supply chain disruptions can be challenging for any company, including Amazon. Relying on a single supplier for a particular product or component can be risky. Amazon should consider diversifying its supplier base to mitigate the impact of any potential disruptions. The risk management plan should be undertaken by the company to understand the potential disruption and must focus on outlining the contingency plan for addressing the identified issues. By implementing these recommendations, Amazon can better manage supply chain disruptions and minimize the impact on its customers, stakeholders, and business operations.
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4 Table of Contents Introduction ................................................................................................................................ 5 Challenges/ Problems of the client company- Amazon and its connection with the current affairs ......................................................................................................................................... 6 Purpose of the report .................................................................................................................. 7 Stakeholder’s Analysis - Impact of issue or challenge on stakeholders ..................................... 8 Secondary Data Evaluation ...................................................................................................... 11 Recommendations .................................................................................................................... 19 Conclusion ............................................................................................................................... 20 References ................................................................................................................................ 22
5 Introduction The primary purpose of the consultancy report is to reveal the challenges the chosen company faces related to current affairs. The chosen organization is Amazon, one of the biggest online retailers constantly expanding its online presence by offering a competitive pricing strategy. Amazon is a US-based company and has expanded its footprint in more than 20 countries having dedicated full operational online services to serve customers most beneficially. There are certain categories where the company needs to be efficient and cost- effective but requires the company to make a significant investment in technology and infrastructure. Amazon US has the biggest online e-retail market share of more than 37% in 2022. One of the key identified challenges faced by the company today is the impact of the Russia and Ukraine war that has forced huge changes in market dynamics negatively. It forced the business organization to come up with new and innovative strategies and issues that will enable them to prepare for the rapidly changing world. One of the major issues identified by the organization is the supply chain issue and rising prices issue that result in potential loss to the company’s revenues across the globe. As there is an increase in the customer’s expectations and demand for lower-priced products, it is pressing the organization to come up with a new strategy and provide an in-store and digital experience to its customers. The consultancy report focuses on addressing challenges and resolving issues that Amazon faces in light of current affairs, as the company is facing huge disruption in the supply chain because of the Russia-Ukraine war. The overall situation has drastically affected the margins of the company. The objective of this report is to reflect on the various secondary information and effectively apply the theoretical insights. The report also focuses on the
6 impact on its stakeholders, who ultimately gets affected by the continuous challenge faced by the company. Challenges/ Problems of the client company- Amazon and its connection with the current affairs With the rise in e-commerce platforms, the company is facing huge challenges in terms of competition from other online retailers such as Walmart, Apple, Target, and eBay. Keeping the inventory has resulted in a great challenge for the company. The post-pandemic era is resulting in a greater problem for the company as businesses in Amazon reported supply chain challenges during 2021 (Detjen, 2021). Because of the supply chain disruption due to the war situation, around 93% of the e-commerce sellers lost their revenue as they have a challenge related to the inventory and the unsold stock is creating a burden for many sellers (Ians, 2022). Most of the sellers on Amazon had modified their business strategies through various means such as launching new products on new platforms, finding alternative options, and adjusting their advertisement expenses among other methods. The competition is overtaking the e-commerce giant as there are certain areas where the company needs to examine and includes innovation, as certain rivals are beginning to outpace the business model of Amazon (Polansky, 2022). The company needs to respond to the whole business practices in an effective way by auditing its supply chain. The demonstration of the sustainability business satisfies the customer’s need along with investors leaving a positive impact on the bottom line. Another issue of rising prices of raw materials and other essential commodities has led to a new round of global issues for the company ( Statista, 2023) . As a consultant, the problem could be understood by identifying the root cause of the possible disruption and its impact on the company’s operation. It is also important to understand and evaluate the various solutions to prevent such disruption in the future. Despite
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7 being the biggest overseas market with a lead in the customer base, the company faces immense issues and pressure in the fast-growing categories. Due to the high inflation environment in the US, the company needs to look for new markets with the view to mitigating the impact of the potential disturbance in falling sales. Because of the increased inflation environment, the company also faces recruitment and retention issues as it is ultimately giving rise to labor competition (Polansky, 2022). Thus, in order to stay in the leading position in the e-commerce cloud market, the company needs to recruit new talent who will perceive the issues the company is currently facing with a new perspective and add a scope for growth. It is essential for the company to revamp its approach of moving to new markets for increasing activities of commerce as it will be considered the logical step from the e- commerce giant’s point of view. As Amazon is a global company, it has vast networks of suppliers and stakeholders which fulfill the logistical requirements. So it is very likely that the company must have a contingency plan to mitigate the impact of the supply chain disruptions as scarcity of raw materials could pose another threat to the company in near future. Though the world is recovering from the covid-19 pandemic, the companies faced huge disruption in their global supply chain that further affected the manufacturing, production, and transportation, and logistics matters of the company. Purpose of the report The purpose of the consultancy report is to analyze how current affairs in the market might impact Amazon’s performance in the US and other markets. The report will recommend how Amazon would need to implement a different supply chain strategy and other issues to prevent future challenges of the war between Russia and Ukraine and the ways to bring growth for the company.
8 (Polansky, 2022) Stakeholder’s Analysis - Impact of issue or challenge on stakeholders The stakeholders are the most important aspect of the company as they can influence the operations of the company in a more significant way. The impact could vary depending on the type of stakeholders involved and the type of competition that it faces from various competitors (Detjen, 2021). The problems faced by the company will affect the stakeholders and thus will prove to be very challenging for the company to drive innovation and improve efficiency to fulfill customer expectations ( Chiles and Dau, 2005) . The changing market condition needs to be adopted by the company so that the competitive edge can be maintained through the right addressing of the concerns of the stakeholders (Ians, 2022). Today, the company is facing increased demand because of e-commerce and online shopping which has put pressure on the company to increase its networks so that Amazon’s fulfi llment center is able to fulfill the needs of the customers and other business delivery partners. The supply chain issue can be complex as it requires a multi-faceted strategy to deal with the changing situation for continuously assessing and addressing the opportunities to ensure efficient operations. The main issue is disruption, which requires the company to identify an
9 alternative business model that focuses on the identification of various strategies to overcome the potential problem. The aim is to guide the company so that the step undertaken could be helpful to the company. Internal Stakeholders External Stakeholders Employees Shareholders Managers Investors Jeff Bezos, Andrew Jassy, and Douglas Herrington Customers Government Suppliers Communities Competitors Based on the above table, the top three individual shareholders include Jeff Bezos, Andrew Jassy, and Douglas Herrington. While Amazon's top three institutional shareholders are Vanguard, Blackrock, and State Street. They are high power high influential investors. Shareholders- As there are huge competition and increased supply chain disruption, it will directly affect the profitability of the company which will result in the fall in the shareholder's value. The shareholders must be able to become concerned relating the company's ability to ensure the company's ability to maintain the dominant position. Employees (High power and high influence) - Increased competition will affect the employees as the change in the company's revenue will force the management to take the step of layoff, and it will increase the overall pressure of performance. It affects particularly those employees who works in company’s logistics operations. Any kind of supply chain affects the employees that ultimately leads to job dissatisfaction ( GlobalData UK Ltd, 2023) . Customers (Low Power High Influence)- Customers are confronted with more options with lower pricing as a result of increased competition. It will directly pressure the company to reduce the price to establish its customer base for a longer period. It is inferred that the supply
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10 chain disruption affected the expectations of the customers as the company were unable to fulfil the orders because of the supply chain disruption. It will further result in negative experience and dissatisfaction among the customers ( Qin and Liu, 2021). Investors (High power and high influence)- The disruption also affects the investors because if the financial performance will be disrupted, the investors will not be interested in the further investment and it will be perceived that the company is not able to manage the supply chain in an effective and efficient way. Suppliers (High power low influence)- It affects the suppliers as they will not be able to fulfil the demands of the company and it will also affect the ability to fulfil the orders and generate revenue. Government (High power low influence)- Because of more and more competition, it leads to increased observation on the part of the government regarding the violation of the antitrust laws and other unfair practices (Arcieri, 2022). With the view to provide response to the supply chain disruption, it is important to take steps to mitigate the impact of its stakeholders. Based on the stakeholder’s theory, it indicates that the company has a set of internal and external stakeholders. Amazon always take several steps to ensure long run success that continuously lead to satisfy the stakeholders needs on both short and long term perspective. Understanding the responsibilities and expectations of the stakeholders is crucial to implementing change inside the company. The projects' results may have an impact on them in various positive and negative ways, and therefore, it requires careful scrutiny from the company during the initial stage. Every stakeholders have certain expectations from the company as they have invested in the company with the view to gain positive returns. Especially considering the US business, the challenge is intense as the US wages, and salaries for workers have increased by 5% in 2022 (Bezos, 2021). There is a need for the company to undertake significant change approach by improving the supply chain and rewarding the
11 employees through increased salaries and bonuses. It is essential for the company to double up its digital presence by innovating the change of operations of the company (Arcieri, 2022). Secondary Data Evaluation For the purpose of analyzing the current situation of Amazon, it important to analyse the context and situation of the company through the use of the models and frameworks which includes value Chain analysis and Porter’s five forces. The Value Chain analysis will consider the primary an supporting activities of the organization. While on the other hand, the opportunities and threats lies external to the business environment of Amazon. Based on the analysis of the suitability and the challenges that need to be overcome by Amazon, a successful business strategy will be developed. Another mode l that will be utilized is Porter’s five forces where the threats and opportunities of different forces will be analyzed depending upon the different factors that affect its existence. Amazon already has a competitive advantage considering its market presence which will help the company to overcome the threats.
12 Value Chain Analysis The role of value chain analysis helps the company track its infrastructure and other operational activities which helps Amazon understand how the value chain can create more value for the company. The business model of Amazon focuses on providing better customer service and support so that the end conclusion can result in more operational profit for the company. Various key activities are part of value chain activities for the company and the factors are procurement of materials for building infrastructure, efficient sales team and marketing team that helps the company generate business activities and results in more profit for the company. The strong value chain analysis helps understand the strength of the company and is discussed below in detail ( Esper, 2021) . Inbound Logistics- The company has a strong reach in providing logistical support to its customers for delivery and easy returns policy due to its strong reach over the vendors. As the company does not indulge in manufacturing on its own, its focus is only on providing quality support and efficient logistics coverage so that the company can expand its operations and create value chain efficiency for the company ( Qin and Liu, 2021). Operations- Amazon does not indulge in any manufacturing operations and its focus is on building innovation and robust business building and customer reach so that the efficiency in operations is visible through large geographical coverage and dealing with customers’ queries, complaints and order processing in an efficient way. The increased reach and sophistication of the products and services have resulted in gaining a competitive edge over the likes of Walmart and other retailers (Miller, 2022). Outbound Logistics- The value of outbound logistics in the value chain analysis of Amazon help to create the highest value as the company has one of the most efficient outbound logistics support in the entire world. Outbound logistics is connected with fulfilment centres
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13 across the globe and the huge warehouses have helped the company deliver easy orders supply chain and smooth returns policy that helps the company gain huge access to the market. The fulfilment centres are very strategically located in different spheres of the geography so that the fulfilment centres are connected and the coverage of wide geographies will result in huge operations building and revenue sources for the company. Marketing and sales- The company has a huge presence in marketing and other operations due to its deep pocket and support of finance and the company has spent highly in advertising and marketing the range of products and services offered. Huge coverage in online and offline advertising has resulted in a strong tactical approach for the company and the company has gained huge benefits from it. Due to an efficient sales and marketing team, the company has been able to successfully build multiple verticals of businesses and expansion in other verticals creating profitability through multiple venues. Service- The service of the company from the customer's point of view is very rewarding and fulfilling as the company follows the priority of the customer and provides different benefits to retain customers and increase the customer base for the company. It helps the company gain value chain analysis and create an edge to stay in the market and survive critical times. The loyalty of the customer also rewards the company in different ways as the company has always prioritised customers' points and has given full support and cooperation to the customers ( Esper, 2021) . Other support activities of Amazon are- Infrastructure, HRM, technology development and procurement- The support activities also play an important role as Amazon is a technology company and the advancement in world operations has been due to increasing innovation in technology. Efficient HR managers make sure that creative and able minds work for the growth and development of the company. The
14 efficiency of suppliers and strong partnerships has led to a huge increase in business operations and an increasing range of products and services offered by the company. All the factors contribute to a strong infrastructure that leads to growth and development and creates a strong value chain for the company. (Miller, 2022) The Russia-Ukraine war impacted the entire world in some way or the other. It disrupted the chances of global economic recovery where the world faced huge trauma from the COVID-19 pandemic. Because of the economic sanction between multiple counties, it led to the issue of surge in commodity prices, and further impacted the supply chain which further led to effect many market across the globe (IANS, 2022). The war further added to the company’s shock which included higher staff, fuel costs and another issue in the supply chain. Russia's invasion of Ukraine is anticipated to have significant detrimental effects on the world economy from an economic perspective. As a result of Russia being subject to severe financial sanctions, the confrontation between these two countries is predicted to slow down global economic development and is expected to affect global businesses on large scale leading to igniting more inflation due to limited commodity supply and raising the possibility
15 of future escalation. Many predict that the Fed may need to modify its short-term monetary policy so that it is properly aligned to account for the increased uncertainty that are being faced by global businesses (Polansky, 2023). Many small businesses and entrepreneurs are feeling the impact and Amazon is not an exception, several activities of the company have been impacted which have further lead to increased pressure on shipping and transportation. As the overall world is looking for the solution of the same, Amazon also finds it very difficult (Polansky, 2023). The company reported the supply chain disruption in the year 2021 which lead to the continuous challenge for the company to come up to a normal situation. The company reported online retail sales decreased 3% year over year to $51.1 billion, falling short of the $51.9 billion average estimate from Wall Street (Miller, 2022). Amazon Web Services' revenue of $18.4 billion, up 37%, was a little bit more than expected. Amazon being an e-commerce company must respond to the supply chain disruption by putting into various strategies and actions to respond to the issues. Large and small online firms have been harmed by supply chain interruptions, which have delayed inventory purchases, decreased sales, and affected product rankings on Amazon. It is still unknown as to how much will these supply chain challenges affect sellers and the world economy shortly. Amazon revealed that sales were negatively impacted by unfavourable foreign exchange rates by $1.8 billion; otherwise, sales would have climbed by 9% (IANS, 2023)
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16 (SP Global, 2022) Porter’s Five Forces Analysis The porter five forces analysis helps understand the market dynamics and current situation for the company as the changing market scenario has resulted in changing business strategies and policies to cope with the tough environment. The analysis of Porter’ s Five Forces helps understand the strengths and weaknesses of Amazon from an industry point of view and provides ways to resolve to bring growth and sustainability on track ( Esper, 2021) . The competitiveness in the business environment due to the impact of the war between Russia and Ukraine has resulted in shaking global prices issue and concerns of a drastic fall in business operations. Amazon is a multi-national company and operates in more than 20 leading economies the company finds its growth in business opportunities due to increasing reach in markets and exposure to new markets due to advancements in technology and other resources ( Menon and Shah, 2019) . In the online e-commerce retail operations, Amazon is the leading global company in the world and the company is faced with numerous challenges and growth opportunities to grow the business and create long-term sustainability (Yolga, 2022) . Porter’s Five Forces analysis prepare s the analysis in a feasible manner so that the
17 details are clear and presentable and provides the strengths and weaknesses that are illustrated below- Threat of New Entrant- In the case of Amazon, the threat from new entrants and emerging of new global players is very low as the company understands the expansion requires huge technology advancement and huge investment in different markets leading to high risk for new entrants to sustain in a global competitive model and continue smooth business operations. Thus, the threat for Amazon from new entrants is very low and the company can take time to establish its market and find an edge to compete with other global players that have sustained in the market for a longer period. Massive investments in different sectors of business activities like huge technology investment, creating supply and distribution chain systems, customer loyalty, and logistical operations are tough to operate and the costs to manage operations will be high for new-age companies. Bargaining power of buyers- The creation of a technology-based company requires creating huge awareness among customers and aiming for customer satisfaction in the long run. The creation of loyal customers gathered over time will result in increasing customer awareness and customer participation leading to increased business activities (Miller, 2022) . The customer-centric approach will help customers build trust factor over a period. However, customers are sensitive in nature and any lower prices from other retailers will lead to customer portability from Amazon to other online retailers leading to a loss of business opportunities (Yolga, 2022) . Thus, the bargaining power of buyers is always high in the current market scenario as the customer has to buy power and can switch to other retailers looking for better opportunities, better quality, or better customer support services. So, in order to win and create an advantage, Amazon needs to make sure the companies are following customer needs and preferences and aiming for customer satisfaction to create winning opportunities for the company in the long run ( Sodhi and Tang, 2021).
18 The threat of substitutes- The threat of substitutes of customers is a big looming threat for e-commerce and other online retailers as the company operates in a highly competitive industry and creating an edge in the business activities is very necessary to survive competition in the long run. Switching customers from one company to another is very high and there is little or no cost involved in switching consumers from one system to other. The business has no monopoly in the range of products and services offered and the threat of substitutes always looms for online retailing companies. However, due to heavy investment and the requirement of leading technology to cover business operations, it results in a substitute of one or two companies and not multiple companies. Bargaining power of suppliers- The bargaining power of suppliers is low in terms of creating their advantage as the company caters to entire regional end consumers and their customer reach is very high leading to selling goods in high quantities at the best prices. Thus, Amazon is able to create an edge in front of suppliers and demand great prices so that the company can create profitability. The suppliers have a limited upper hand in terms of bargaining power as the buyer’s market has forced them to work in changing dynamics. Amazon has drafted rules for its suppliers and they have the upper hand in deciding terms and pricing to create benefits and increase busine ss opportunities. Thus, on the basis of Porter’s Five Forces of Amazon, the company has the bargaining chip and suppliers are left with little power in the industry ( Sodhi and Tang, 2021) . Competitive Rivalry- The competitive rivalry is very high between the leading online retailers as the biggest threat to their business operations is the strong hand of the dominance of competitors. The company needs to find ways to bring customer stickiness and create a competitive edge so that the customers give priority to Amazon and the company gets increased business opportunities. Many startup companies and local brands have also started selling products online which is leading to increased competition and intense rivalry
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19 competition leading to price wars, and product wars the companies aim to create a monopoly tie-up with their suppliers so that the product does not reach competitors. Recommendations The company has consistently performed over the years and a lean patch or dull period results in finding opportunities for investors and other stakeholders to find solutions from within and create a strong outlook for the company in the future. The analysis of the business model and challenges has resulted in looking for different opportunities and innovative solutions to create sustainable business opportunities and create strong business outlook. In my view, the company has found growth opportunities in expansion and investing heavily in technology to create a business model where the technology will play a lead role in building growth opportunities for the company. The company has rightly aligned its objectives and targets with growth opportunities and we may see a bright future lying ahead for the company. The critical evaluation of the company has resulted in building a strong business model and the evaluation helps team members and senior leaders align with each other and increase communication and other interactions so that the increasing efforts can lead to creating new business opportunities. The issue of rising prices of raw materials and other commodities poses a great barrier for the company but the external factors cant be controlled by the company. The company needs to prepare well to tackle external forces and create a long-term target for the company. The issue of supply chain disruption is the biggest effect on the company and the supply chain shortages have led to an increase in the prices of the products the company has introduced different pricing strategies so that every rising issue can be met and the issue of logistics in the global network has affected the supplies in different parts of the globe. Another key recommendation in my view is diversifying suppliers and
20 manufacturers from different global markets so that the company cannot get severely impacted due to shortages of materials and other supply chain scarcity of materials. Another key recommendation would be drafting a risk management plan or a contingency plan for procuring materials from different markets at competitive prices as the company cannot get severely affected otherwise global shortage issues will lead to loss of business activities or closure of businesses in some markets. Strong relationship building with suppliers, as well as customers, will lead to the creation of multiple venues for profit and growth and the company should focus on reviving better relationships between customers as well as suppliers in international markets. The company should create different storage facilities and warehouses in different markets so that the stock in hand should be able to manage orders and demands for a longer period so that market disturbances can be sorted while the stock holding in godown can be used to maintain business relations with consumers. Amazon is a technology company and the company has always invested in technologies of the future and built a business frame on the basis of advancement in the field of technology and the developments associated with it. The company should continue investing in research and development activities for the benefit of mankind and create an innovative range of products so that the company can strive in tough market conditions and expand to new markets and emerge as a leader in the retailing business. The use of AI and ML in the company will lead to better demand creation and resolving different supply chain issues so that the company can serve the customer better with the right choices and increase business output. Conclusion The key issues are supply chain disruption, shortage of raw materials, rising prices, high inflation, and increase in commodity prices. The issues identified have been evaluated
21 through the use of the models and frameworks and it helped to solve the purpose of the report. The purpose of the report has been addressed by analyzing the problems that the company faces as a result of Russia Ukraine war. The recommendations mentioned above will help Amazon to overcome the threats of its competitors and will also help to address various issues. The consultancy report aimed to fulfill and solve the problems identified with its global supply chain and other associated issues. The various difficulties of the company Amazon has been assessed and then the stakeholder analysis is conducted to determine how the overall issues faced by the company will impact its stakeholders. The suggestions are produced for the client company Amazon through the use of recommendations that need to be implemented to overcome the potential identified issues. Amazon has maintained its name and image as one of the most successful and comprehensive online merchants in the world despite difficulties along the road, such as litigation alleges, supply chain, and inflation patent infringement. The rivalry from physical stores, which are starting and taking a further step to more frequently match online rates and provide free delivery, through copying Amazon’s business strategy is one of the biggest problems the company will face shortly. The problem, according to Denning (2015), is that "brick-and-mortar stores have begun matching prices and providing instant pickup considered flaw at Amazon is shipping costs.
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22 References Arcieri, K. (2022) Amazon faces recruitment, retention challenges as labor competition grows, S&P Global Homepage. Available at: https://www.spglobal.com/marketintelligence/en/news-insights/latest-news- headlines/amazon-faces-recruitment-retention-challenges-as-labor-competition- grows-71825891 (Accessed: March 2, 2023). Bezos, J. (2021) How Amazon thinks about competition , Harvard Business Review . Available at: https://hbr.org/2020/12/how-amazon-thinks-about-competition (Accessed: March 2, 2023). Chiles, C.R. and Dau, M.T., 2005. An analysis of current supply chain best practices in the retail industry with case studies of Wal-Mart and Amazon. com (Doctoral dissertation, Massachusetts Institute of Technology). Detjen, H. (2021) Amazon's weak points: Where the competition overtakes . Available at: https://remazing.eu/en/2021/07/12/amazons-weak-points-where-the-competition-is- overtaking-the-e-commerce-giant/ (Accessed: March 2, 2023). Esper, T.L., 2021. Supply chain management amid the coronavirus pandemic. Journal of Public Policy & Marketing , 40 (1), pp.101-102. GlobalData UK Ltd. (2023) Impact of the Russia-Ukraine conflict on retail industry - thematic research , Market Research Reports & Consulting | GlobalData UK Ltd. Available at: https://www.globaldata.com/store/report/impact-of-the-russia-ukraine- conflict-on-retail-theme-analysis/ (Accessed: April 23, 2023).
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23 Ians (2022) Supply Chain, higher staff, fuel costs, Ukraine add up to hurt Amazon Stock , Business Standard News . Business-Standard. Available at: https://www.business- standard.com/article/international/supply-chain-higher-staff-fuel-costs-ukraine-add-up- to-hurt-amazon-stock-122042900088_1.html (Accessed: March 2, 2023). IANS, B. (2022) Supply Chain, higher staff, fuel costs, Ukraine add up to hurt Amazon Stock , Business Standard . Available at: https://www.business- standard.com/article/international/supply-chain-higher-staff-fuel-costs-ukraine-add-up- to-hurt-amazon-stock-122042900088_1.html (Accessed: April 23, 2023). Menon, S. and Shah, S., 2019. An overview of digitalisation in conventional supply chain management. In MATEC web of conferences (Vol. 292, p. 01013). EDP Sciences. Miller, R. (2022) Amazon introduces AWS Supply Chain to help bring order to supply chain Chaos , TechCrunch . Available at: https://techcrunch.com/2022/11/29/amazon- introduces-aws-supply-chain-to-help-bring-order-to-supply-chain-chaos/ (Accessed: April 24, 2023). Polansky, J. (2022) How supply chain disruptions are impacting Amazon Sellers , Jungle Scout . Jungle Scout. Available at: https://www.junglescout.com/blog/supply-chain- disruptions/ (Accessed: March 2, 2023). Qin, Y. and Liu, H., 2021, December. Application of value stream mapping in supply chain: A case study on an Amazon retail. In 2021 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) (pp. 213-217). IEEE. ReportLinker (2023) Smart Retail Global Market Report 2022: Ukraine-Russia War Impact , GlobeNewswire News Room . ReportLinker. Available at:
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24 https://www.globenewswire.com/news-release/2023/01/04/2583027/0/en/Smart-Retail- Global-Market-Report-2022-Ukraine-Russia-War-Impact.html (Accessed: April 23, 2023). Seifert, R.W.M. (2022) Amazon fresh and the disruption of the supply chain , IMD business school for management and leadership courses . Available at: https://www.imd.org/research-knowledge/articles/amazon-fresh-and-the-disruption-of- the-supply-chain/ (Accessed: April 23, 2023). Sodhi, M.S. and Tang, C.S., 2021. Supply chain management for extreme conditions: research opportunities. Journal of Supply Chain Management , 57 (1), pp.7-16. Statista (2023) Supply Chain Issues Impact on amazon 2021 , Statista . Available at: https://www.statista.com/statistics/1321369/supply-chain-issues-impact-on-amazon/ (Accessed: April 23, 2023). Yolga, B. (2022) How to overcome supply chain disruptions on Amazon in 2022? , Amazon PPC Management Service . Available at: https://profitwhales.com/archives/articles/amazon-supply-chain-disruption (Accessed: April 23, 2023).
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