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Global Business 1 Imagine your company is struggling to reach into a new global market and asks you to write a report in which you define the problem and offer potential solutions. Begin by looking at what your company is currently doing and then define their challenges. In this report your focus should be on researching what it means to be a global company and things that companies are currently doing to make themselves global. You will then create your report of assessing this problem, but not offering a solution yet . This will require you to think critically about possible problems/challenges for a company to become global, so do your research. One key element is that your company has been attempting to gain government support for their initiatives. Include a section where you discuss your research on how the government helps (or does not help) companies become more global. Additional Requirements Level of Detail: Show all work Other Requirements: Memo Cover Page INTRODUCTION--center main headings DISCUSSION--center heading (Students: This section must researched and productively paraphrase, summarize, or quote sources.) Challenge #1: clearly explain the challenge Challenge #2: clearly explain the challenge Challenge #3: clearly explain the challenge (you are not required to have 3--this is just an example) CONCLUSION--center heading (Students: In the conclusion note that a report offering solutions is pending) Reference page

Global Business 2 Running Head: GLOBAL BUSINESS Global Business

Global Business 3 Introduction With increasing competition due to globalization it has become critical for firms to go global and similar is the case with ABC Retail Company operating in Europe. ABC Retail Company operates with number of supercenters and grocery stores in different parts of Europe. Now, the company is planning to start its business in Middle East and confronted with number of challenges as discussed here. Discussion In high competitive retail scenario of Europe, becoming a global company for ABC Retail Company means a way to gain more leading position in the industry at global level and operate with a global brand. While operating in Europe, the company had attained immense success but with increasing competition in retail business, it is forced to maintain its position and this is the reason to go global and expand its business to survive in long-run by serving customers in different parts of the world (Ajami & Goddard, 2006). In concern to going global the company is trying hard to understand how to do business in a global market and learn each and every aspect to do business in a new market. In addition to this, the company managers have also hired global business consultants to become able to select a suitable foreign market entry strategy and understand the culture of Middle East. As well, all legal formalities are also tried to be understood with constant communication with Middle East retail industry professionals and authorized persons. The country government also supports companies becoming global with clear rules and regulations to enter Middle East retail industry. In Middle East, the country government has made some specific regulations and taxes that in turn also assist ABC Retail Company to become global (Reynolds, Cuthbertson & Bell, 2004).

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Global Business 4 In an attempt to going global, the company also confronted several problems and risks that are as follows: Mode of Entry : One key problem for the company is to select an entry mode to enter Middle East retail industry as if a wrong mode is selected it could fail in its efforts. For handling this, the company needs to do a thorough research and analysis of modes adopted by other retails companies (Ajami & Goddard, 2006). Operational Risks : Operational risks pertain to whether the company would be able to develop an all essential internal set-up to deliver goods to its customers in a new market. For dealing with this risk it is vital to develop effective internal set-up plans, strategies, and distribution policies (Ricks, 2006). Financial Risk : Another key problem confronted while going global is financial risk that pertains to selection of effective financial model in new global market. It can be handled with the help of effective projection technique. Management Risk : Another issue to have employees or managers in place to handle global operations that can be done with appropriate planning and timely organization of all global tasks and activities (Rugman, 2002). Cultural Differences : Another key issue for the company while going global is cultural differences and understands these differences to serve customers of Middle East as per their needs and affordability. For dealing with this, it is vital to have target group understanding and competitors’ offers (Gillespie, Jeannet & Hennessey, 2010). Conclusion With the help of above discussion of ABC Retail Company and its effort to go global by expanding business in Middle East, it becomes clear that for going global it is vital to do proper

Global Business 5 planning and research. As well, consideration of potential problems and their solutions is also vital to attain assured success.

Global Business 6 References Ajami, R.A. & Goddard, G.J. (2006). International business: theory and practice (2 nd edition). M.E. Sharpe. Gillespie, K., Jeannet, J.P. & Hennessey, H.D. (2010). Global Marketing (3 rd edition). Cengage Learning. Reynolds, J., Cuthbertson, C. & Bell, R. (2004). Retail strategy: the view from the bridge . UK: Butterworth-Heinemann. Ricks, D. A. (2006). Blunders in International Business (4 th edition). UK: Blackwell Publishing. Rugman, A. M. (2002). International business: critical perspectives on business and management (eds.). London: Routledge.

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