Market Segmentation-and-Analysis-Template KELLY SABRINA

docx

School

University of Notre Dame *

*We aren’t endorsed by this school

Course

BSBADM506

Subject

Business

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by juandalavao

BSBMKG431 - Assess marketing opportunities MARKET SEGMENTATION AND ANALYSIS Learner’s Name KELLY SABRINA OVALLE Work Role MANAGER Workplace/Organis ation BOUNCE FITNESS Date Prepared SEPTEMBER 2023 PART A: MARKET SEGMENTATION General Numerical Figure of the Target Market The general numerical figure of the target market for Bounce Fitness is 10,000 potential customers. Segmentation Categories of the Target Market Market Segments Numerical Figure of Each Segment Percentage of Each Segment Age 18-30 years 31-45 years 46-60 years 18-30 years: 3,000 potential customers 31-45 years: 4,000 potential customers 46-60 years: 3,000 potential customers 18-30 years: 30% 31-45 years: 40% 46-60 years: 30% Location Urban areas Suburban areas Rural areas Urban areas: 6,000 potential customers Suburban areas: 3,000 potential customers Rural areas: 1,000 potential customers Urban areas: 60% Suburban areas: 30% Rural areas: 10% Fitness Goals Weight loss Weight loss: 4,000 potential customers Weight loss: 40% Marketing Segmentation Analysis Version 1.0 Produced 31 March 2021 © Precision Group (Australia) Page 1

BSBMKG431 - Assess marketing opportunities Muscle building General fitness Muscle building: 3,000 potential customers General fitness: 3,000 potential customers Muscle building: 30% General fitness: 30% Marketing Segmentation Analysis Version 1.0 Produced 31 March 2021 © Precision Group (Australia) Page 2

PART B: IDENTIFICATION OF MARKETING FACTORS Identify at least two marketing factors of the organisation based on the PESTEL analysis from Workplace Project Task 2 . a. Economic Factors b. Technological Factors PART C: REVIEW OF MARKET SEGMENTS AGAINST MARKETING FACTORS Review the relationship between the market segments and marketing factors identified. Market Segment Marketing Factor Age 8-30 years: Economic Factors 31-45 years: Economic Factors 46-60 years: Economic Factors Briefly explain how the identified marketing factor affects the buying behaviour of the target market against the identified market segment. Economic factors such as income levels, employment stability, and disposable income influence the buying behavior of customers in all age groups. Those with higher disposable income may opt for premium fitness services, while those with limited income may seek more budget-friendly options. Market Segment Marketing Factor Location Urban areas: Technological Factors Suburban areas: Technological Factors Rural areas: Economic Factors Briefly explain how the identified marketing factor affects the buying behaviour of the target market against the identified market segment. In urban and suburban areas, access to advanced fitness technology and online fitness programs can greatly impact the buying behavior of customers. Younger age groups may be more inclined to adopt and purchase technology-based fitness solutions, while rural areas may have less access to such options. Marketing Segmentation Analysis © Precision Group (Australia)

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Market Segment Marketing Factor Fitness Goals Weight loss: Economic Factors Muscle building: Technological Factors General fitness: Economic Factors Briefly explain how the identified marketing factor affects the buying behaviour of the target market against the identified market segment. Same as above PART D IDENTIFY OPPORTUNITIES Identify at least three marketing opportunities for focus of the organisation’s marketing efforts from the identified opportunities from Workplace Project Task 2. i. Expanding online fitness programs to cater to rural areas with limited access to fitness facilities. ii. Introducing specialized fitness programs targeting the 31-45 age group with a focus on addressing their specific fitness needs and concerns. iii. Partnering with local businesses in urban areas to offer bundled fitness and wellness packages to attract more customers in these locations. END OF MARKET SEGMENTATION AND ANALYSIS Marketing Segmentation Analysis © Precision Group (Australia)

Related Documents

COB S3.docx

ADRIANA IANCU ESSAY (new ).docx

18052020_815am_5ec2989c963ed.doc

23.1- Self Quiz 2 (Quiz · 5 Questions).pdf

Use your knowledge of globalization and business types to complete the following sentence.docx

Assessment Task 2 DONE.docx

just 2030 4 (4).docx

Tarea 1 BUAD 2010.docx

GAGANDEEP KAUR BSBFIM601.docx

MGM540 Research Question Approval Form (1) (1).docx

Learning Activity 8.docx

Módulo 3. Actividad 2. Entregable. Análisis de caso Los costos logísticos terminado.xlsx

Recommended textbooks for you

Management, Loose-Leaf Version

Management

ISBN:9781305969308

Author:Richard L. Daft

Publisher:South-Western College Pub

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Foundations of Business - Standalone book (MindTa...

Marketing

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

SEE MORE TEXTBOOKS

Recommended textbooks for you

Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College