Assessment Task 2 DONE
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SIRXOSM005
Develop a basic website for customer
Assessment Task 2 – Performance and Skills
Task summary
This assessment task requires you to skills and knowledge required to plan and build a basic
website suited to organisation purposes and customer requirements. It requires the ability to
plan and develop both the structure and content for the site, and to test and evaluate the site
before it goes live.
Required
Access to textbooks/other learning materials.
Access to a computer and Microsoft Office.
Access to the internet.
Note:
If you do not have access to Microsoft Office, you must save your work as PDF before
uploading.
Timing
The due date of this assessment is available on your learning management system.
Submit
This completed workbook.
Assessment requirements
All questions must be answered correctly for you to be assessed as having completed the
task satisfactorily.
Re-submission opportunities
You will receive feedback on your performance from your Assessor. The feedback will
indicate if you have satisfactorily addressed the requirements of each part of this task.
If any part of the task is not satisfactorily completed, your assessor will provide you with
written feedback to guide you on what you must undertake to demonstrate satisfactory
performance. This assessment may be re-attempted twice. Your resubmission must be
uploaded within three (3) days of receiving your grade of “not yet satisfactory”. You must
clearly display “Resubmission” on your resubmitted work.
You have the right to appeal the outcome of assessment decisions if you feel that you
have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with your assessor prior to attempting this task if you do
not understand any part of this task or if you have any learning issues or needs that may
hinder you when attempting any part of the assessment.
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Assessment Cover Sheet
Student name:
DANIELA CORREA
Student ID
Trainer’s Name:
Date Submitted:
NOV 2023
Student declaration:
I declare that:
I have read and understood all the information provided in
relation to the assessment requirements to complete this unit,
the instructions and the purpose and processes of undertaking
this assessment task
This assessment is my own work and where other’s works or
ideas have been used, I have appropriately referenced or
acknowledged them
I understand that plagiarism is a serious offence that may lead to
disciplinary action.
Student signature:
DANIELA CORREA
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Assessment Task 2 – Perf
ormance and Skills
Preamble
This assessment is divided into four (4) parts:
Part A: Plan website structure.
Part B: Develop website content.
Part C: Create website pages.
Part D Test and critically evaluate website before site goes live.
For this assessment, you are required to plan for and build one basic website, to the point of
publication, suited to identified purpose and customer requirements. In completing this
assessment. The website needs to be for a
hypothetical company
. For legal, ethical and privacy
reasons you must not use a current and listed company. Discuss your choice with your trainer
before you proceed.
Part A: Plan website structure.
1.
Once you have you company describe its marketing plan using the template below:
Company
Marketing information
Name
BOUNCE FITNESS
Overview
(brief
description of
the
company
and
main
marketing
objectives)
In this business marketing plan will be present the strategy to improve
the annual sales. The step going to be aim the target audience. Also
detect strengths and weakness and forecast opportunities and
obstacles during the campaign, as well. The duration will last one
year and going to be monitored every 6 months.
Target Audience
Basic
behaviours:
Age, location
Key
behaviours:
Purchase
habits, brand
interactions
Customer
personas:
short
The market for Bounce Fitness is not particularly segmented. Potential customers
include all CBD businesses that offer their employees some type of medical
benefits, are experiencing escalating health care costs, and wish to more effectively
manage those costs. Corporate Fitness, however, segments its services for
individual organizations. Bounce Fitness works with senior management to develop
mission statements and provide incentive plans, and with employees to design
personalized health and fitness programs. The targeted customers are corporate
employees and manufacturing employees.
The profile for Bounce Fitness’s customers consists of the following geographic,
demographic, and behavioural factors:
Geographic
The immediate geographic targets are the cities of Brisbane, Sydney and
Melbourne.
A 35 mile radius is in need of the services.
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description
of
ideal
customer
A total targeted population is 15,800 employees.
Budget
Total
Marketing
Budget:
Overall
amount for
marketing.
Website
Budget:
Amount set
aside
for
web-site
related
expenses
The duration will last one year and going to be monitored every 6
months.
TOTAL MAKRETING BUDGET:
2.000 AUD
WEBSITE BUDGET
8.000 AUD
Company
Website
(Brief
description of:
Objective
Design
Conent
Maintenance
Success
measures)
DESING:
SPORT LINE / FITNESS INDUSTRY
COLOURS: BLUE AND WHITE
LOGO:
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CONTENT:
What products/services can we offer them?
The products and services offered by Bounce Fitness are:
Membership (Casual 1 day, weekly, monthly, 6 monthly, Annual)
Personal Training Session
Retail Shop (A great variety of products to support the health
enhancement)
MAINTENANCE:
The Bounce Fitness strengths are:
Results-oriented approach to attracting and maintaining customers.
A well-researched, detailed health wellness program that is long-term
in focus.
Intensively trained staff.
What could we improve on?
Some points are still able to improve:
High costs associated with customized, personal service.
The inability to work on a high volume business model.
The costs of attracting a large corporate client
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MEASURES:
How do we communicate this offer?
The marketing strategy will seek to develop customer awareness
regarding the services offered, develop the customer base, and work
toward building customer loyalty. The message that Bounce Fitness
seeks to announce is that they can have a dramatic effect on the
bottom line. This message will be communicated through various
methods. The first method will be the production and disbursement of
printed materials. The printed materials will describe all of the
services offered and will give prospective customers some insight
into Bounce Fitness’s past successes.
Bounce Fitness will also rely on presentations to company’s HR
departments. These presentations will allow Bounce Fitness to
personally address any concerns or ‘pains’ that companies have and
indicate how a wellness program/strategy can help service their
needs.
Bounce Fitness will also rely on advertisements in the Business
Journals of Brisbane, Sydney and Melbourne for increasing
2.
Write a design brief for your website covering the following planning components and
using the template below:
Web design brief
Purpose
Objective:
Wha
t is the main
goal of the
website?
Desired
Outcomes:
Wh
at do you hope
to achieve with
the website?
The main goal of the Bounce Fitness website is to serve as an online
platform that promotes and supports the fitness brand.
The website aims to provide a digital presence for Bounce Fitness, offering
visitors information about its services, facilities, and fitness programs.
Additionally, the website may serve as a tool for customer engagement,
attracting new members, and fostering a sense of community among
existing ones.
Target
Audience
Demographics:
Online
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Behaviour:
Style
Considerations
Tone & Feel
Colour Palette
Typography
COLOURS: BLUE AND WHITE
TYPOGRAPHY:
The primary objective of the Bounce Fitness website is to enhance the brand's visibility and
accessibility by establishing an online presence.
This includes showcasing the range of fitness services offered, highlighting the unique
features of Bounce Fitness facilities, and potentially providing an avenue for online class
bookings or membership sign-ups. The website should effectively communicate the brand's
values, mission, and the benefits of choosing Bounce Fitness as a fitness destination.
Functions
&
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Capabilities
Essential
Features:
Additional
Functions:
Increased Brand Awareness: The website should contribute to raising awareness about
Bounce Fitness, reaching a wider audience and potential customers.
Lead Generation: Through the website, Bounce Fitness aims to generate leads by attracting
individuals interested in fitness programs, classes, and memberships.
Customer Engagement: The website should facilitate engagement with current and
potential members, providing them with relevant information, updates, and perhaps
interactive features like a blog, forums, or social media integration.
Conversion: The website may serve as a conversion tool by encouraging visitors to take
action, such as signing up for a trial class, subscribing to newsletters, or becoming a
member.
User-Friendly Experience: Bounce Fitness aims to provide a seamless and user-friendly
experience on the website, ensuring that visitors can easily navigate through the pages, find
the information they need, and potentially engage with the brand.
Online Booking and Membership Management: If applicable, the website may allow users
to book fitness classes online or manage their memberships, enhancing convenience for
both current and prospective members.
Community Building: The website could serve as a platform to foster a sense of community
among Bounce Fitness members, potentially featuring success stories, testimonials, or a
members-only section.
Security
Requirements
Data
Protection:
User Safety:
Ensure data protection measures are in place.
Implement encryption for sensitive user information.
Regularly update security protocols to address potential vulnerabilities
Data Protection:
Adhere to data protection laws and regulations.
Safeguard user data through encryption and secure storage practices.
Implement access controls and authentication mechanisms.
3. User Safety:
Provide clear safety guidelines and instructions.
Ensure that user data, especially health-related information, is handled responsibly.
Include emergency contact information or features for user safety.
Interactive
Forms
&
Functions
Types
of
Forms:
Functionality:
Interactive Forms & Functions:
Types of Forms:
Registration forms.
Health assessment forms.
Feedback forms.
Functionality:
Validate user inputs to prevent errors.
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Ensure forms are easy to navigate and submit.
Implement features like auto-save for longer forms.
Layout Plan & Navigation Flow:
Main Pages:
Home page.
Classes and schedule.
User profiles.
Contact and support.
Navigation:
Intuitive navigation menus.
Clear calls to action.
Consistent layout across pages.
Layout Plan &
Navigation
Flow
Main Pages:
Navigation:
User Flow:
User Flow:
Map out the user journey from landing on the site to completing key actions.
Optimize the flow for ease of use, especially for new users.
Minimize the number of clicks needed to access important information.
Appearance &
Readability
Graphics
&
Images
Content:
Graphics & Images:
Use high-quality, relevant images.
Optimize images for web performance.
Content:
Ensure content is easy to read and understand.
Use a consistent and legible font throughout the site.
Links & Ease of
Use
Internal
Linking:
External
Linking:
Usability:
Internal Linking:
Connect related pages for seamless navigation.
Use descriptive anchor text.
External Linking:
Link to reputable sources for additional information.
Ensure external links open in new tabs/windows.
Usability:
Conduct usability testing to identify and address any user experience issues.
Optimize for mobile devices to enhance accessibility.
By addressing these considerations, you can create a secure, user-friendly, and visually
appealing website for BOUNCE FITNESS. Regular testing and updates will help maintain a
positive user experience and ensure the security of user data
Structure for
Efficient
Platform:
Choose a content management system (CMS) like WordPress for ease of content updates.
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Development
Platform
&
Tools:
Development
Approach:
Consider a responsive design to ensure compatibility with various devices.
Tools:
Use version control systems (e.g., Git) for collaborative development.
Implement task management tools (e.g., Jira) for efficient project tracking.
Consider using a code editor like Visual Studio Code for development.
2. Development Approach:
Agile Development:
Adopt an agile methodology for flexibility and quick iterations.
Break down the development process into sprints with specific goals.
Responsive Design:
Prioritize a mobile-first approach for a seamless user experience on all devices.
Test and optimize for various browsers to ensure compatibility.
Agile Development:
Adopt an agile methodology for flexibility and quick iterations.
Break down the development process into sprints with specific goals.
Responsive Design:
Prioritize a mobile-first approach for a seamless user experience on all devices.
Test and optimize for various browsers to ensure compatibility.
SEO
&
Keywords
Target
Keywords:
On-Page SEO:
Off-Page SEO:
3. SEO & Keywords:
Target Keywords:
Identify relevant keywords such as "fitness classes," "health and wellness," and location-
specific terms.
Use tools like Google Keyword Planner for keyword research.
On-Page SEO:
Incorporate target keywords in:
Title tags, meta descriptions, and header tags.
Image alt text and file names.
Content, ensuring it is natural and valuable for users.
Optimize URL structures for clarity and keyword inclusion.
Off-Page SEO:
Build quality backlinks from reputable fitness and health-related websites.
Engage in social media promotion to increase brand visibility.
Encourage user-generated content and reviews for authenticity.
4. Efficient Development:
Modular Development:
Break down the website into modular components for easy maintenance and updates.
Use modular CSS frameworks like Bootstrap for consistent styling.
Continuous Integration (CI)/Continuous Deployment (CD):
Implement CI/CD pipelines for automated testing and deployment.
Ensure regular updates without disrupting the user experience.
Security Measures:
Regularly update plugins, themes, and the CMS to patch security vulnerabilities.
Conduct regular security audits to identify and address potential threats.
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User Engagement Features:
Interactive Features:
Implement features like live class schedules, user forums, and progress tracking.
Use gamification elements to enhance user engagement.
Feedback Mechanisms:
Include feedback forms and surveys to gather user opinions.
Act on user feedback for continuous improvement.
6. Analytics Integration:
3.
Research, describe and justify your choices of software applications and hosting services.
You may use the following choices:
a)
Wordpress
b)
Joomla
c)
Wix
d)
Weebly
e)
Hostgator
f)
Godaddy.
Answer:
Content Management Systems (CMS):
a) WordPress:
Description: WordPress is an open-source CMS that powers a significant portion of the
internet. It is highly customizable with a vast array of plugins and themes.
Justification: Ideal for bloggers, businesses, and individuals who want a versatile and easily
customizable platform. A large community provides support, and there are numerous plugins
for added functionality.
b) Joomla:
Description: Joomla is another open-source CMS, known for its flexibility and extensibility. It
falls between the simplicity of WordPress and the complexity of Drupal.
Justification: Suitable for websites that require more complexity and customization than
WordPress offers, but without the steeper learning curve of Drupal.
c) Wix:
Description: Wix is a website builder that allows users to create websites with a drag-and-drop
interface. It's user-friendly and requires minimal technical expertise.
Justification: Great for small businesses, portfolios, or individuals who need a visually
appealing website quickly without dealing with coding. However, it may be less flexible
compared to CMS platforms like WordPress.
d) Weebly:
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Description: Similar to Wix, Weebly is a website builder that is known for its ease of use. It's a
good option for those who want a simple website without a steep learning curve.
Justification: Suitable for small businesses and personal websites with straightforward
requirements. It's user-friendly but may be less customizable compared to more advanced
CMS platforms.
Hosting Services:
e) HostGator:
Description: HostGator is a popular web hosting service that provides shared, VPS, and
dedicated hosting plans. It offers a user-friendly interface and good customer support.
Justification: A good choice for beginners or small to medium-sized websites. It provides
reliable hosting services at reasonable prices.
f) GoDaddy:
Description: GoDaddy is a well-known domain registrar and web hosting service. It offers a
range of hosting plans, including shared hosting, WordPress hosting, and dedicated servers.
Justification: Suitable for those who want an all-in-one solution for domain registration and
hosting. It's beginner-friendly and offers various hosting options to scale as your website
grows.
Considerations for Justification:
Ease of Use: Choose based on your technical expertise. Wix and Weebly are user-friendly,
while WordPress and Joomla may have steeper learning curves but offer more flexibility.
Customization: Consider the level of customization needed for your website. WordPress and
Joomla are highly customizable, while Wix and Weebly provide a more streamlined experience.
Scalability: Think about the future growth of your website. WordPress and Joomla are more
scalable for complex websites, while Wix and Weebly are better for simpler sites.
Budget: HostGator and GoDaddy offer affordable hosting options, but prices vary based on the
plan. Consider your budget constraints.
Support and Community: WordPress has a vast community, while Wix and Weebly offer more
direct support. Consider the level of assistance you may need.
4.
Describe potential future functionality developments you may need to include and the
compatibility requirements you need to consider and how add-ons can be achieved.
(approx. 100-150 words)
Answer:
In the realm of future functionality developments, considerations should be
made for enhanced interoperability and seamless integration with emerging
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technologies. This may involve incorporating advanced artificial intelligence
algorithms, machine learning capabilities, and compatibility with evolving
industry standards.
Additionally, the rise of decentralized technologies and blockchain could
necessitate the development of features to ensure secure and transparent
transactions. To accommodate these changes, it's crucial to design a flexible
architecture that supports easy integration of add-ons.
Compatibility requirements should extend to various platforms, devices, and
data formats, ensuring a broad user base can benefit from the evolving
functionality.
Leveraging standardized APIs and open architectures will facilitate the
smooth incorporation of add-ons, allowing for continuous adaptability to the
dynamic technological landscape.
Part B: Develop website content
This part of the assessment now requires you to set up the website and start designing using the
following guide:
a.
choose a theme for your site (Free or Premium)
b.
utilise functions and templates provided by website building software to create pages and
effective navigation
c.
add content including pages, blogs and posts with page titles and key words that reflect
purpose and can be easily understood by audience.
d.
apply additional customisation options like:
title and tagline
colours
typography
background image
menus
widgets
e.
incorporate non-text content features to enhance page presentation
f.
configure SSL.
1.
Paste a screen shot of your initial website development here:
Answer:
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2. Briefly describe your process so far here:
(approx. 50-100 words)
Answer:
Home Page:
Theme: Sleek and Modern
Title: Bounce Fitness - Elevate Your Fitness Journey
Tagline: Where Every Bounce Counts!
Header Image: Energetic image of people exercising at the gym
Main Navigation: Home, About Us, Classes, Blog, Contact Us
Call-to-Action (CTA): Sign up for a Free Trial Class
About Us:
Theme: Personal and Inspirational
Page Title: Our Story
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Tagline: Passion for Fitness, Dedication to You
Content: Brief history, mission, and values of Bounce Fitness
Images: Pictures of the gym, trainers, and happy clients
Classes:
Theme: Dynamic and Engaging
Page Title: Our Classes
Tagline: From Cardio to Strength - Classes for Every Goal
Content: Descriptions of different classes, schedule, and trainers
CTA: Register for a class now!
Blog:
Theme: Informative and Motivational
Page Title: Bounce Fitness Blog
Tagline: Read, Learn, and Stay Fit
Categories: Fitness Tips, Success Stories, Healthy Recipes
Recent Posts: Regularly updated with engaging and helpful content
Contact Us:
Theme: Friendly and Approachable
Page Title: Get in Touch
Tagline: We're Here to Help
Contact Form: Name, Email, Message
Contact Information: Address, Phone Number, Email
CTA: Schedule a Consultation
Customization:
Title and Tagline: Reflecting the brand's energy and commitment
Colors: Vibrant and Energetic colors like blue and orange
Typography: Clear and readable fonts for easy understanding.
Background Image: High-energy workout environment
Menus: Clear and intuitive navigation with drop-down options
Widgets: Social media integration, class schedule widget
SSL Configuration: Ensure a secure connection for user data protection.
Non-text Content Features:
Image Sliders: Engaging visuals of gym facilities, classes, and trainers
Video Embeds: Showcase workout routines, client testimonials, or virtual tour
Interactive Class Schedule: Dynamic schedule with filter options
Social Media Feeds: Integration for latest updates and promotions.
SSL Configuration:
Secure Sockets Layer (SSL): Configured for data encryption and user security
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HTTPS Protocol: Ensures a secure connection for website visitors
Remember to adapt the content and design based on your specific needs and target audience.
This outline provides a solid foundation for a fitness website that is visually appealing,
informative, and user-friendly.
Part C Create website pages
In this part of the assessment you need to bring together many of the features from the design
brief.
1.
Copy your website design and highlight the following performance criteria on you site.
a)
At least three of the following functions into the website structure:
search facility
interactive fillable forms
uploading and downloading information
active links to other sites
links to drive navigation to featured content
chat facilities for provision of information
facilities for customer feedback, testimonials and commentary on content
security of customer and organisational information
b)
Utilise at least four of the following design features into the website to create appeal and
ease of readability and access:
coloured frames and banners
different fonts and colours for headings and text
lists using numbers and bullet points
images
videos
animations
sound files
tables, graphs or charts
Paste a screen shot of these next steps in the development:
Answer:
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COLOURS:
BLUE, WHITE, GREY, DARK BLUE
IMAGES
VIDEOS
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LINK:
https://www.youtube.com/watch?v=NbGwc_zTa3M
2.
Justify why you chose the features from the performance criteria and how do they
enhance the website style and performance?
Answer:
Responsive Design:
Feature: Ensure the website is responsive and compatible with various devices (desktops,
tablets, smartphones).
Enhancement: This ensures that users can access the website seamlessly from any device,
improving overall accessibility and user satisfaction.
Clear Navigation:
Feature: Intuitive navigation menu and well-organized content structure.
Enhancement: Users should easily find the information they're looking for, such as class
schedules, trainers, pricing, and contact details.
Attractive Visuals:
Feature: High-quality images and videos showcasing the gym facilities, equipment, and classes.
Enhancement: Engaging visuals create a positive first impression and motivate users to explore
further. They can also highlight the gym's atmosphere and encourage potential members to
join.
Class Schedule and Booking System:
Feature: An up-to-date class schedule with an easy-to-use booking system.
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Enhancement: Members should be able to view class availability, sign up for classes, and
receive confirmation details. This streamlines the user experience and adds convenience.
Trainer Profiles:
Feature: Profiles for each trainer with their qualifications, specialties, and schedules.
Enhancement: Providing information about trainers helps build trust and allows members to
choose classes led by trainers they resonate with.
Blog/Content Section:
Feature: Regularly updated blog or content section with fitness tips, articles, and success
stories.
Enhancement: This not only provides valuable information to visitors but also helps with
search engine optimization (SEO) and positions the gym as an authority in the fitness industry.
Social Media Integration:
Feature: Integration with social media platforms.
Enhancement: Allows users to share their achievements, promotes community engagement,
and extends the gym's reach beyond the website.
Member Testimonials:
Feature: Showcase positive testimonials from current members.
Enhancement: Real-life success stories create a sense of community and inspire potential
members to join.
Performance Optimization:
Feature: Optimize website speed and load times.
Enhancement: Faster load times improve user experience and contribute to better search
engine rankings.
Contact Information and Location:
Feature: Clear contact information and location details.
Enhancement: Ensures that potential members can easily get in touch or visit the gym.
3.
Integrate the following You also need to integrate at least three (3) of the following
functions into the website structure:
uploading and downloading information
links to drive navigation to featured content
chat facilities for provision of information
links to drive navigation to featured content
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4.
Past the URL here of your final web page here:
Answer:
Home page:
Welcome message and introduction to the gym.
Featured classes and events.
(promo and discounts)
Information about the gym, its mission, and the team.
Links to drive navigation: Include links to download promotional material or brochures.
Infrastructure:
includes documents relevant to the foundational systems and
strategies necessary to the
framework of Bounce Fitness. This includes
business objectives, plans for current projects and strategic planning
documents.
People: Members Area
User accounts with the ability to upload and track personal fitness progress.
Chat facilities: A chat feature for members to communicate with trainers, ask questions, and
get fitness advice.
Policies and procedures Content Page:
Links to drive navigation: Provide links to specific folders or files on cloud storage for featured
content such as workout videos, nutrition plans, and more.
Highlighted blog posts or articles.
Special Offers Page:
Details about upcoming fitness events.
Uploading and downloading information: Users can download event schedules, and event
organizers can upload relevant information.
Performance
Page:
Regularly updated blog posts on fitness tips, success stories, and gym news.
Links to drive navigation: Supplement blog posts with links to downloadable resources for in-
depth information.
Technical Implementation:
Download Documents :
Utilize a file upload/download system for members to submit and retrieve documents or
progress reports.
Use secure server-side scripts to handle file operations.
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LINK:
https://precisionrtoresources.com.au/simulated-business-
sites/bouncev1/category/infrastructure/
Part D: Test and critically evaluate the website before it goes live
1.
Describe how you will test your website in preparation to go live. Give details for the
following categories:
Testing
Process and expected outcome
a)
Testing
all
website functions
and navigation to
confirm
operational
status and ease
of use
Expected Outcome: All website functions work as intended, and
navigation is intuitive.
b)
testing usability
of
interactive
forms
and
functions
Expected Outcome: Interactive forms are user-friendly, and all
functions operate smoothly without errors.
c)
checking
accuracy
of
content
and
evaluating design
for appeal and
match
to
organisation
image
Expected Outcome: Content is accurate, and the design aligns with
the organization's image, creating a visually appealing website.
d)
ensuring
consistent design
features across all
pages for ease of
readability and
navigation
Expected Outcome: Consistent design elements are maintained
across all pages, contributing to ease of readability and navigation.
e)
checking
all
functions
and
links built into
the website on
Expected Outcome: All functions and links perform correctly on
two different devices (e.g., desktop and mobile) to ensure a
seamless user experience.
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two
different
devices
before
the site goes live
f)
running
test
searches
to
ensure key words
are driving traffic
to the site and
targeted content
Expected Outcome: Key search terms drive traffic to the site, and
users find the targeted content easily through search engine results
g)
evaluating
the
content, design
and usability, for
two (2) different
devices,
and
identify three (3)
areas of potential
change to be
considered
before the site
goes live
Adjust font size for better readability on mobile devices.
Optimize image sizes to improve loading times on both devices.
Enhance mobile navigation for a more user-friendly experience
h)
uploading files to
web
hosting
service according
to
technical
requirements.
Expected Outcome: Files are successfully uploaded to the web
hosting service, meeting all technical requirements and ensuring
proper website functionality.
Scenario
Your client has observed the website and has made some requests for changeds.
1.
They are not sure the target audience includes all their demographic
2.
They do not like all the function buttons and links
3.
Some of the content banners are bleeding or looking washed out on one page
4.
Their contact address now contains a PO Box
5.
They want to add some key sear words
2.
How would you adjust the content design, key words and navigation flow for this
client to ensure it is fit for purpose and meets the organisational requirements. Write
an email to your client informing how you will be making these adjustments.
(approx.
150 words)
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Email
To:
Bounce fitness management area
Cc:
Subject:
Bounce fitness Adjustements
Dear Client's,
I hope this message finds you well. I appreciate your valuable feedback on the current state of the Fitness
Industry website. To address your concerns, we have carefully considered the following adjustments:
Target Audience Refinement: We will conduct a thorough analysis to ensure the website resonates with all
demographic segments, tailoring content and visuals accordingly.
Streamlining Function Buttons and Links: We'll optimize the user experience by refining the placement and
visibility of function buttons and links, ensuring a more intuitive and user-friendly navigation.
Banner Enhancement: Our team will address the issue of bleeding and washed-out banners on the specified
page, ensuring vibrant and cohesive visuals throughout.
Contact Address Update: The contact address will be promptly updated to reflect the inclusion of the PO Box,
aligning with your current business information.
Keyword Integration: Strategic keywords relevant to your industry will be seamlessly incorporated into the
content, enhancing search engine visibility and attracting the right audience.
We aim to deliver a website that not only meets but exceeds your organizational requirements. Your
satisfaction is our priority, and we look forward to unveiling these improvements soon.
Best regards,
DANIELA CORREA
BOUNCE FITNESS CEO
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Congratulations on completing your Assessment Task 2. Please remember to
submit:
This completed workbook
Your URL for your finished webpage
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