HRM 300 5-1 HR Learning Journal

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Jun 11, 2024

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Alexa Kroner Southern New Hampshire University 5-1 HR Learning Journal: Attraction and Recruitment Strategies HRM 300 Rebecca Natale

Attracting and recruiting employees is a crucial aspect in every organization to ensure a proper fit for the employee and the organizations mission. Human resources play a vital role in this through job descriptions/advertisements, diverse recruitment sourcing, and employer branding. 1. Job Descriptions/advertisements: Providing clear and concise job descriptions with a compelling advertisement is essential to attracting the right candidates for each position. Knowledge, skills, abilities, and other characteristics (KSAO) are attributes provided in a job description that provides a candidate insight to the responsibilities and qualities needed to complete daily activities. A well-crafted advertisement allows the potential candidate an understanding of the environment and culture of the company. 2. Diverse Recruitment Sourcing: Using diverse sourcing channel, including social media, employee referrals, and online recruitment sites, ensures access to a larger pool of potential candidates. With access to a larger audience, this secures a wider range of skills that can enhance an organization. 3. Employer Branding: Company culture, internal growth opportunities, and benefit packages are examples of ways to promote a company’s brand. The company brand also provides insight to the company’s values and what they entail enticing new talent and current employees. When considering recruitment practices, these strategies have proven to be effective in the evolving workforce. Through accurate job descriptions and compelling advertisements, potential candidates can see if their skills and goals align with the company’s needs and goals. This also ensures the possibility of a long employee lifecycle. Diverse recruitment sourcing broadens the access to diverse candidates, enriching the organization, bringing

possible new creative ideas, while promoting inclusivity in the workplace. Well established and evolving employer branding, including company culture, benefit packages, and internal promoting, helps maintain outstanding employees, promotes them to refer friends, and attract new talent. I have seen how, when these strategies are combined, the attracting and recruitment process benefits the organization. “Understanding the employee life cycle and knowing how to engage with people in each stage of the cycle enables you to attract the right candidates, optimize your employee experience, and, ultimately, improve productivity and performance at your organization” (Verlinden). The seven stages of the employee lifecycle span from attraction, retention, to exiting. In the attraction and recruitment stage, HR is responsible to effectively communicate the job openings and attract quality candidates to fit the organizations needs through the initial job posting and advertisement. They will then compose a series of interview questions that will help determine the best fitting candidate while eliminating any bias. Maintaining a reasonable turnaround time from the application, screening, interview and reference and background check is another vital portion of this process for HR. “It all comes down to two things: ensuring you’re selecting the right candidate in a reasonable time frame for both the candidate and the organization and ensuring your selection process is inclusive and fair across all its stages” (Verlinda).

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References Leonard, Kimberlee. “10 Effective Recruitment Strategies in 2023.” Www.forbes.com , 17 Mar. 2023, www.forbes.com/advisor/business/recruitment-strategies/. Accessed 9 June 2024. Verlinden, Neelie. “Employee Life Cycle: The Ultimate Guide for HR.” AIHR , 1 June 2020, www.aihr.com/blog/employee-life-cycle/. Accessed 9 June 2024.

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