QSO-500 1-2

docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

500

Subject

Business

Date

Jun 11, 2024

Type

docx

Pages

Uploaded by christophermalcovish

1-2 Journal: Research Problem Statement and Research Question 1 1 QSO-500 Business Research 21TW4 1-2 Journal: Research Problem Statement and Research Question Christopher J Malcovish Southern New Hampshire University April 23, 2023

1-2 Journal 2 For many years, Maruti Suzuki India Ltd. (MSIL), a Suzuki subsidiary dominated the Indian car sales market. With competitors slowing starting to emerge and take away market share such as: Tata, Hyundai, GM and Honda, they were starting to face decline. The A-Segment hatch back has been their main market share. Companies were starting to offer new competition, which there were not used to. This continued drop posed at risk at whether the company could maintain its stronghold on the Indian car market (Mukherjee, 2015). These new premium A-Segment where offering features such as air conditioning, and new more once considered luxurious features differentiating their place in the market. For MSIL to fight back and maintain their market share they had to take these issues competitors where offering by focusing on affordability, comfort, features and overall attractiveness of the vehicle. First time buyers were not able to finance the same way that seasoned owners of cars could leverage but by offering new specials or rebates could help make the difference when it comes to buying that first time car. Also, keeping up with technology advances is another attractive way to entice first time buyers to consider their vehicles. One possible solution to make MSIL more attractive to first time buyers is to rebrand by what was once considered premium options on their older versions as the new standard for base models. By taking this approach customers feel that they are getting more value for their money and more interested in considering their car for the first time, instead of being lured away by the competition.

1-2 Journal 3 References: Mukherjee, J., Mathur, G., and Dhar, N. (2015) Maruti Suzuki India: Defending Market Leadership in the A-Segment. Ivy Publishing.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

Feasibility Report: Elixir - Coffee on Buderim Business Analysis

Module 1 Assignment.docx

Assessment Guide: CHCCCS004 Co-Existing Needs Assessment

MBA 530 Four Case Study.docx

Understanding Audience Needs for Speaker+ Launch

Insights from a Healthcare IT Manager: Training, Technology, and

BUS 225 Project Four .docx

HRM 300 5-1 HR Learning Journal.docx

LWA 7- Team and Student Reflection- What Did This Course Mean to You-4.docx

IDS-105 Module 6 assignment by Laxmi Khanal.docx

Comstock Quality Case Study.docx

Final Practice 3.pdf

Recommended textbooks for you

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

SEE MORE TEXTBOOKS

Recommended textbooks for you

Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L