BUS-400 4-2

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Southern New Hampshire University *

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400

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Business

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Jun 12, 2024

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4-2 Harvard Business Review Simulation and Journal BUS-400 Driving Business Opportunities SNHU Amanda Young March 29, 2024

BMC Segment Changes The Always Bee Buzzin saw a lot of growth after management and reinvestment of revenue back into the business in the first two years. As new generations took over there were different tactics on how to keep the business growing instead of the being a family-owned-and- operated business. The older generations didn’t want to let outside investors or people control a portion of the company whereas the younger generation wanted to expand to gain potential in other markets. The younger generations also wanted to expand their company by hiring an experience CEO that was not part of the family and to invest in research and development. The Effect of Decisions Each decision I made for the company changed in how diversified the product lines were going to be. As I invested the company into the research and development portion it allowed the company to be even more diverse by making gourmet foods, cosmetics, and apparel. Deciding to hire outside help as CEO also enable the company to become regional multinational due the experience of the new CEO. Even though the honey market was becoming flooded with neighboring countries I decided to keep producing honey and natural products. This was not a good decision because many people prefer artificial sweeteners to honey and hindered the growth of company to become international. Explore Your Decisions The decisions I had made for the company was to ensure that the company would continue to grow. Even though I loved the thought of it all being family owned there was no way that the family would have enough business experience to drive the company to the international markets. When I decided to let the younger son take over the company, it grew because it had

fresh new ideas for what drives the market of honey. Although, I decided to continue producing honey, the company still had regional multinational success. Unfortunately, that last decision decided the fate of the company for years to come as people were moving away from natural honey and buying artificial sweeteners at a fraction of the cost and a lot less calories. Assess Your Decision Overall, I think I made good decisions based on what is best for the company. As I mentioned above, my only regret was keeping the natural honey line as that limited our success in the global markets. Investing in research and development helped the company expand their product line and make more revenue. The decision to formalize governance processes, issue an IPO, bring in an outside CEO, and launch research and development into personal products all boosted the revenue and the expansion of the company. Overall, I grade myself an A minus due to that last mistake which cost the company to go international.

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