How Information Systems Propel Apple's Competitive Success

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Ashford University *

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INF 220

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Business

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Jun 12, 2024

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pptx

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Uploaded by UltraLightningSkunk2862

APPLE CROONERS INF 220 IS Principles Instructor: Mark Fairbanks May 27, 2024 Hunter Lewis, Joseph Gray, Giovanni Greenidge, Kristopher Hansen, Kena Harris, Henry Martinez, Jeniker McBride

Apple Mission • For the costumers to have the best experience as possible through innovative hardware, services, and software. • They want to create technology that empowers the people and enriches their lives. Apple Objective • They want to expand their sale to customers who is not an Apple customer are even owns a product from Apple. They do this from advertising and by expanding their network as well. • To produce hassle free products and provides service and enjoyment for customers. • Another objective for Apple is to produce hassle free products that will provide service and enjoyment for customers. For Apple to reach this goal Apple believes in the continuous investment in their Research and Development department in order to continue to produce quality products. • Become the leading business in the mobile market • Apple biggest objective is to become the leading business in the mobile market. Their strategy associated with this goal is to become an online search machine and platform for online advertising. • Being a business in designing and manufacturing electronic devices Apple experiences constant competition from other companies, however Apple continues its research and development to produce user- friendly technology that will make them the leading business in electronic devices.

HOW INFORMATION SYSTEMS CREATE COMPETITIVE ADVANTAGES FOR YOUR APPLE • Mobile devices all for better ways to interact with information systems. In 2011, the majority of Apple’s revenue came from devices such as iPhones and iPads. Apple sold more iPads than HP sold computers in 2011 as well. ( Valacich, J. A., & Schneider, C. 2016) • Apple uses big data to deliver highly targeted recommendations, content, and advertisements to its users. (Atwell, K. 2023) This would make it so that Apple could continuously reel in consumers by pushing them advertisements and content that may benefit them. • Big data also plays a big role in the product development process for Apple. Apple uses big data to analyze customer feedback and usage patterns to determine what improvements should be implemented into the next line of products. (Atwell, K, 2023) • The data that is collected from customers is then turned into knowledge. The knowledge is used to create a more innovative product in an attempt to keep the customer coming back and to drive sales.

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TYPES AND FUNCTIONS OF SYSTEMS AT APPLE Strategic Support Systems: - Differentiation Strategy: • Focus on high-quality products for home and school use. • Compete by offering superior products compared to competitors like HP. Marketing Function Systems: - New Product Development: • Manage pricing, promotional effectiveness, and sales forecasting. - Promotional Effectiveness: • Key to gaining an advantage over competitors such as Samsung. (Valacich, J. A., & Schneider. C. 2016)

REDESIGN CONCEPT APPLE'S USE OF BIG DATA Facial recognition securely unlock devices, authenticate purchases, and sign into apps. Sleep tracking tracks movements and phone use to estimate sleep stages. Handwashing detection uses motion sensors and microphone to start a 20-second timer for handwashing. Handwriting recognition converts handwriting into typed text across ipados 14 and apps. App library suggestions uses AI to suggest frequently used and recently added apps. Translation app translates conversations in real-time with contextual word selection. Sound recognition constantly scans for specific sounds like alarms, sirens, and door knocks, notifying users. Customer data utilization enhances user experience and brand loyalty through data collected from sources like itunes. Informs product design and software updates. Definition of big data vast collection of complex data sets used to enhance customer experience, operational efficiency, and strategic planning. (Zoeller, S. 2024)

CONCLUSION In Conclusion, Apple's focus on creating the best experience for customers through innovative hardware, services, and software is clear in their objectives. They aim to empower people and enrich their lives through technology, while also expanding their customer base beyond existing apple users. By producing hassle-free products and providing superior customer service, apple seeks to maximize customer enjoyment and satisfaction. Furthermore, Apple is dedicated to continuous investment in research and development to ensure the quality and effectiveness of their products. Their ultimate goal of becoming the leader in the mobile market is evident in their strategy of offering online search and advertising services. Despite intense competition in the electronic device market, Apple remains committed to designing user-friendly technology to maintain their position as the top business in the industry. In summary, Apple's objectives and strategies reflect their dedication to providing unparalleled experiences for customers and solidify their position as a leader in the world of technology.

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REFERENCE LIST Atwell, K. (2023) How Apple Uses Big Data Links to an external site. . Robots.net Pathak, R. (2021) How Apple uses AI and Big Data | Analytics Steps Valacich, J. A., & Schneider, C. (2016) Information systems today: Managing in the digital world . (7th ed.) Upper Saddle River, NJ: Pearson Prentice Hall Zoeller, S. (2024) How Apple Uses Consumer Behavior Marketing to Win - Stephen Zoeller's Marketing Blog

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