Enhancing Fast-Food Operations Through Customer Insights and Analysis

Question 1 As a manager of a fast-food restaurant, I would employ anthropological methods to gain deeper insights into the customer experience and improve operational efficiency. To begin, I would immerse myself in various areas of the restaurant, including the kitchen, dining area, and drive- thru lane. By observing customer interactions, ordering processes, and staff dynamics, I aim to understand the cultural norms and behaviors that influence the restaurant's functioning. For what I would measure would be customer behavior, staff dynamics, menu offerings, and operational efficiency. I would measure customer wait times, order accuracy, and satisfaction levels to identify areas for improvement in service delivery. Understanding customer behavior and preferences can help streamline operations and enhance the overall dining experience. I would assess employee engagement, teamwork, and communication effectiveness to ensure a positive work environment. By measuring employee satisfaction and productivity, I can identify opportunities for training and development to optimize staff performance. Moving into how I will be able to analyze sales data and customer feedback to evaluate the popularity of menu items and identify trends in food preferences. This information can inform menu optimization strategies and help introduce new offerings that resonate with customers. Finally, I could measure key performance indicators such as order processing time, food preparation speed, and inventory turnover to identify bottlenecks and inefficiencies in the restaurant's operations. By optimizing processes and workflows, we can enhance operational efficiency and reduce costs. Through this anthropological approach, I hope to gain a comprehensive understanding of the restaurant's culture, customer dynamics, and operational challenges. By gathering qualitative and quantitative data through observation, interviews, and performance metrics, I aim to identify

opportunities for improvement and implement targeted strategies to enhance the overall dining experience for customers and optimize the restaurant's performance. Ultimately, the insights gained from this research can inform strategic decision making and drive continuous improvement in the fast-food restaurant's operations.

Question 2 The person I will be conducting my interview with will be Chick Fil A customers. Which is because I am currently a manager at Chick Fil A and this information would help me. Can you walk me through your typical experience when visiting Chick Fil A? From the moment you arrive to the time you leave, what are the key aspects of your visit? What factors influence your decision to choose Chick Fil A over other fast-food options? Is it primarily convenience, menu offerings, pricing, or something else? Can you describe a recent positive experience you had at Chick Fil A What made it memorable or enjoyable for you? Conversely, have you ever had a negative experience at Chick Fil A? If so, could you share the details of what went wrong and how it impacted your perception of the restaurant? How important is customer service to you when dining at Chick Fil A Have you noticed any trends or patterns in the level of service provided during your visits?

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What menu items do you typically order at Chick Fil A Are there any specific dishes or promotions that you particularly enjoy or dislike? Lastly, if you could change one thing about your experiences at Chick Fil A what would it be? Whether it's related to the menu, service, cleanliness, or any other aspect, I'd like to hear your thoughts on potential areas for improvement.

Question 3 I believe focusing on mental health support for college students would be an excellent research situation. College students often face unique stressors and challenges related to academic pressure, social relationships, and transitioning to adulthood. A focus group could provide valuable insights into the specific needs, preferences, and barriers to accessing mental health resources among college students. I would invite a diverse group of participants, including undergraduate and graduate students from different academic disciplines, as well as university staff members involved in student support services such as counseling and health promotion. By including various stakeholders, we can ensure a comprehensive understanding of the issues at hand and gather input from those directly impacted by mental health challenges on campus. Given the diverse nature of college communities, I would consider having separate focus groups for different student populations, such as freshmen, transfer students, and international students. Additionally, considering factors like gender identity, socioeconomic background, and cultural diversity could further enhance the richness of the data collected. During the focus groups, I would ask participants open-ended questions to explore their experiences, perceptions, and needs related to mental health support.

Question 4 Mushtaq, A. D., & Suhail, A. B. (2018), “Personnel capability and customer satisfaction as predictors of customer retention in the banking sector: A mediated-moderation study,” The International Journal of Bank Marketing , pages 663 - 679. Slack, N. J., & Singh, G. (2020), “The effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction: Supermarkets in Fiji,” TQM Journal , pages 543 - 558. Chin-Tarn, L., Szu-Chi Yang, & Lo, H. Y. (2008), “Customer satisfaction and customer characteristic in festival activity: A case of 2006 Kenting Wind Chime Festival,” International Journal of Culture, Tourism and Hospitality Research , pages 234 - 249.

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Question 5 SPV file attached to submission.

Week 2

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