Case summary:
Company S is an engineering, medical and manufacturing corporation located in Country G. In the year 2007, this company hired Person PL as CEO (chief executive officer). The reason to appoint Person PL as CEO is to run a successful business with good profits. The Company S identified that there should be significant changes often, only then they can sustain for longer period.
Person PL entered into an organization with the goal of bringing changes in company so that they can perform well in the market and have good gains. Person PL analysed that too much of power has been given to county manager and low responsibilities to business level managers. To change this situation, he applied “responsibilities and powers” initiative that should be followed by the mangers.
In the year 2013, the new CEO Person JK was appointed in the place of Person PL. The new CEO started many initiatives and also started with a new project called “Company S vision 2020” to include advanced technology to Company S strategy.
Characters in case:
Company S.
Person PL.
Person JK.
To determine: The strategy that Person PL was trying to implement in the Company S and the advantages of this strategy and the drawbacks of this strategy if any.
Introduction:
Strategy is a plan or a method used by the companies to achieve the goal, for solving the problem and to have a smooth run of business.
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Chapter IC Solutions
International Business: Competing in the Global Marketplace
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