Company L, expands in City T, City C that manufactures and distributes products which are ready to eat flavored gelatin desserts. Company L made a strong base in Country U and started exporting to the Continent NA and all over the world. Country M’s biggest markets for desserts are L Company and Company L is decided to look for a new markets. International expansion was not that easy for the company because it takes a decade for the company to chase the opportunities and threats. Today, L Company is looking for a new market. Characters in the case: Company L To discuss: Whether franchising is an entry for the foreign market option for L Company. Introduction: Franchising is the technique to expand the new business in other places. The right to sell the products of one company by the individual or the other under an agreement called franchising.

Question

Want to see the full answer?

Answer 1

Question

Chapter IC, Problem 16.3CDQ

Summary Introduction

Case summary:

Company L, expands in City T, City C that manufactures and distributes products which are ready to eat flavored gelatin desserts. Company L made a strong base in Country U and started exporting to the Continent NA and all over the world.

Country M’s biggest markets for desserts are L Company and Company L is decided to look for a new markets. International expansion was not that easy for the company because it takes a decade for the company to chase the opportunities and threats.

Today, L Company is looking for a new market.

Characters in the case:

Company L

To discuss: Whether franchising is an entry for the foreign market option for L Company.

Introduction:

Franchising is the technique to expand the new business in other places. The right to sell the products of one company by the individual or the other under an agreement called franchising.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Financial accounting question

Consider the case of Nutrorim that you read in Module 1 from a culture, structure, and strategy perspective. Answer the following questions. Be sure to support your reasoning with evidence from the case and course concepts.

Two-way communication between managers and subordinates was first emphasized during the ______. contingency era empowerment era human relations era scientific management era Which of the following behaviors characterizes a manager using the contingency approach to communication? enforce strict compliance to rules and procedures analyze the factors affecting each situation to determine if an autocratic or participative style is needed use committees to make most decisions consult with staff but make the final decision individually in most situations Why is managerial communication more complicated today than in the past? large project teams renewed emphasis on profit margins increased diversity in the workforce products change little from year to year In which decade did the United States begin embracing diversity? 2000s 1980s 1960s 1940s Which approach to management communication is characterized by the interdependence of jobs, organizations, and…