
Case summary:
Company P is the oldest global corporations and started making lighting products and divided into a variety of businesses, which included consumer electronics, health care products, and domestic appliances. Many research and development activities was centralized at Company P’s headquarters in City E.
Company P continued to underperform its world-wide rivals. In order to achieve the aim of improving 3 billion lives of people, the health care unit’s slogan is “creating the future of health care”.
To determine: The reason for Company P’s reorganization, its attempt for success, and determine whether the company could reorganize the structure often and could maintain the competitiveness.

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Chapter IC Solutions
International Business: Competing in the Global Marketplace
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