
Case summary:
Company L, expands in City T, City C that manufactures and distributes products which are ready to eat flavored gelatin desserts. Company L made a strong base in Country U and started exporting to the Continent NA and all over the world.
Country M’s biggest markets for desserts are L Company and Company L is decided to look for a new markets. International expansion was not that easy for the company because it takes a decade for the company to chase the opportunities and threats.
Today, L Company is looking for a new market.
Characters in the case:
- Company L
To discuss: The next market for Company to expand his business.
Introduction:
Export refers to sending of goods from one country to another country and whereas import refers to receiving goods from one country to another country.

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Chapter IC Solutions
International Business: Competing in the Global Marketplace
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