Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Question
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Chapter 9.4, Problem 2.3CQ
Program Plan Intro

Problems faced by Kenya Airways:

The problems faced by Kenya Airways are as follows:

  • Unsatisfactory relationship with their customers.
  • Though Kenya Airways added more planes, passenger numbers were decreasing due to Ebola Virus, terrorism, and so on.

Explanation of Solution

Management, Organization, and technology issues addressed by the solution:

  • Kenya Airways has increased the number of passengers which lacked before.
  • After implementing the solution, Kenya Airways had more loyal customers and it can identify high value customers.
    • The marketing team got additional revenue and increased number of social followers...

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