Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 9.4, Problem 2.1CQ

Explanation of Solution

Problems faced by Kenya Airways:

The problems faced by Kenya Airways are as follows:

  • Unsatisfactory relationship with their customers...

Explanation of Solution

Management, Organization, and technology factors contributed to Kenya Airways’ problems:

  • Most of the people were suffering from Ebola virus, terrorism, and so on, which decreased the number of customers of Kenya Airways.
  • Kenya Airways was unable to completely capitalize on the market opportunity because it did not know enough about their customers...

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