MYLAB EXCELLENCE IN BUSSI COMM ETEXT
MYLAB EXCELLENCE IN BUSSI COMM ETEXT
12th Edition
ISBN: 9780135854907
Author: BOVEE
Publisher: PEARSON
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Chapter 9, Problem 9.4AYK
Summary Introduction

To determine:

Why it is important to engage with stakeholders before using social media during a crisis or negative situation?

Introduction:

Stakeholders are those who are affected or interested in any business activity. They can be customers, employees, government, etc.

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