MYLAB EXCELLENCE IN BUSSI COMM ETEXT
MYLAB EXCELLENCE IN BUSSI COMM ETEXT
12th Edition
ISBN: 9780135854907
Author: BOVEE
Publisher: PEARSON
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Chapter 9, Problem 4LOC
Summary Introduction

To Determine:

Advantages of direct negative messages.

Introduction:

Negative messages can be communicated either directly where the negative aspect is directly addressed at the beginning of the message, or indirectly where the negative aspect is hidden between positive messages or other types of messages.

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