MYLAB EXCELLENCE IN BUSSI COMM ETEXT
MYLAB EXCELLENCE IN BUSSI COMM ETEXT
12th Edition
ISBN: 9780135854907
Author: BOVEE
Publisher: PEARSON
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Chapter 9, Problem 14LOC
Summary Introduction

To Determine:

The option that best characterizes the nature of crisis management planning.

Introduction:

Crisis management planning:

This refers to a set plan that defines operational procedures to deal with a specific crisis, and the outlines of communication tasks and responsibilities.

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