Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 9, Problem 9.23MML
Summary Introduction
To discuss: The term crowdsourcing, the reason for the company utilizing it in the new product development with an example.
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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