Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 9, Problem 9.5DQ
Summary Introduction
To discuss: The options that are available to the marketers of the product at the product life cycle’s decline stage.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. Product life cycle is the progression of managing the product phase and decision regarding marketing mix.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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