Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 9, Problem 9.9AC
Summary Introduction

Case summary:

It is found that the major health care costs are spent for the chronic disease treatment and for majority of the emergency room visits are being nonemergiencies the ripe for telemedicine. Patients at present tap their phones and keyboards for the medicines instead of visiting the emergency room.

Technology made it possible for the consultation of doctors through video calls in their smart phones they can access the medical tests through electronic medical records and can send the prescription to the local pharmacy of the patients. The telemedicine makes it all possible and its annual revenue increases to $2 billion in few years.

Introduction:

The remote diagnosis and treatment that is provided for the patients through the telecommunication technology is known as telemedicine.

To determine: A research in telemedicine with two companies that is providing this service. The advantages and disadvantages of providing this medical service and determine whether there is governmental or industry guidance for this industry.

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Hello Professor and Classmates, A new product I have purchased recently that I consider innovative is the new Samsung  Galaxy Buds 3 Pro. The earbuds provide the best sound from earbuds. It has audio that adapts to my surroundings it also uses the new Bluetooth version for better connection. Market innovation is important because it enables businesses to remain competitive, satisfy changing consumer demands, develop new goods and services, increase productivity, and eventually spur development by creating new possibilities.   Consider Air pod pros and the new Samsung  Galaxy Buds 3 Pro, How is the value of your innovative product different and similar to that of your associated organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
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