Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 9, Problem 9.11AC
Summary Introduction

Case summary:

The electrical current has been utilized for the brain treatment disorders like depression, Parikson’s disease, and epilepsy. The traditional electrical methods of electrical treatment are offensive and needs huge currents or implanting devices in the users in order to attain a positive result. The recent study have suggested that the low current dose helps the children and adults to learn languages and math in a better way.

The transcranial direct current stimulation device can be bought for $55. The basic kit that lets to select among four different present levels and a blue headband to hold the electrodes next to a person’s skull is the brain stimulator. The purchaser must be aware whether these devices are approved by the Food and Drug Administration.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

To determine: The ethical issue for this type of product and whether the substantial research supports the claim and safety of the product.

Blurred answer
Students have asked these similar questions
How can false or deceptive marketing practices increase risk within a long-term care facility? What can a risk management team implement to reduce associated risks within this type of healthcare facility?
Why do some critics consider stealth marketing to be unethical?
How can I Explain how consumers’ options for health care are changing? Considering if it will have an impact on the use of the Insurance company launching a new medical product for the health insurance exchange. And How can I Explain how I will ensure the Insurance company launches a new medical product for the health insurance exchange healthcare company or product will be relevant and engaging to the consumer over time? Consider how advances in technology and medicine may influence the use of the company or product over time.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning