Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 9, Problem 4VC
Summary Introduction
Case summary:
Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis.
A favourable thing for Company P in these days are the huge growth in the participation of tennis.
Characters in case:
Company PS
To discuss: What Company P assist to get sales and distribution in a) mass merchandisers like Company W and Company T, b) speciality shops for tennis.
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