Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis. A favourable thing for Company P in these days are the huge growth in the participation of tennis. Characters in case: Company PS To discuss: The marketing activities that Company PS use in Country U to develop the tennis playing.

Question

Please do not give solution in image format thanku Why would a sport marketer need to segment his or her market? Trail (2018) suggested that the four key criteria for market segmentation are: identifiability, substantiality, accessibility, and responsiveness. Why are these four criteria important? On Slide 4, which of these bases for segmentation are best at predicting consumer behavior? Which will explain why people consume sport the best, though?

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Chapter 9, Problem 2VC

Summary Introduction

Case summary:

Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis.

A favourable thing for Company P in these days are the huge growth in the participation of tennis.

Characters in case:

Company PS

To discuss: The marketing activities that Company PS use in Country U to develop the tennis playing.

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Please do not give solution in image format thanku Why would a sport marketer need to segment his or her market? Trail (2018) suggested that the four key criteria for market segmentation are: identifiability, substantiality, accessibility, and responsiveness. Why are these four criteria important? On Slide 4, which of these bases for segmentation are best at predicting consumer behavior? Which will explain why people consume sport the best, though?

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