Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis. A favourable thing for Company P in these days are the huge growth in the participation of tennis. Characters in case: Company PS To discuss: The promotional activities may Company PS utilise to reach a) recreational players b) junior players.

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Chapter 9, Problem 3VC

Summary Introduction

Case summary:

Company PS is a sports marketing consumer, which concentrates much on social networks and social media. It is a Sports Company, whose brands of portfolio includes squash, badminton, and tennis.

A favourable thing for Company P in these days are the huge growth in the participation of tennis.

Characters in case:

Company PS

To discuss: The promotional activities may Company PS utilise to reach a) recreational players b) junior players.

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