Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
Question
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Chapter 9, Problem 1VC
Summary Introduction

Case summary:

The case is about Country U and how it responds to the challenges to stay competitive in today’s global market. B Company is a successful manufacturer in the Country U, it uses continuous process to manufacture cans. Country U companies are using computer-aided design and computer-aided manufacturing, united in computer-integrated manufacturing.

They have also adopted flexible manufacturing which enables to produce variety of products with same machinery. B Company located its plant close to customers to enable faster, easier, and cheaper distribution.

Characters in the case:

The character in the case is B Company.

Adequate information:

Steps undertaken by Country U Companies to stay competitive.

To determine: Country U companies adapting to the challenges of foreign manufacturers. Steps undertaken by B Company to stay competitive.

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