Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 9, Problem 1DWS
Summary Introduction

To discuss: The three reasons that location helps and hinders the success of the business and also explain that what would be a better option if the location is not ideal.

Introduction: The location plays an important role in manufacturing process. The manufacturing factory should be located at a place where manufacturing cost of the per unit is low and productivity is high.

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Government policy is an important factor in choosing a business location. Why?
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The Davis national drugstore chain prefers to operate one outlet in a town that has four major market segments. The number of potential customers in each segment, along with the coordinates are as follows:   Location   Market Coordinates Number of Segment x y Customers 1 5   22   2,200   2 17   20   300   3 5   3   1,400   4 10   3   3,000   Find the best location using the Center of Gravity Excel template. Round your answers to two decimal places. Cx: ____________Cy: ______________
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