Case summary:
The case is about Country U and how it responds to the challenges to stay competitive in today’s global market. B Company is a successful manufacturer in the Country U, it uses continuous process to manufacture cans. Country U companies are using computer-aided design and computer-aided manufacturing, united in computer-integrated manufacturing. They have also adopted flexible manufacturing which enables to produce variety of products with same machinery. B Company located its plant close to customers to enable faster, easier, and cheaper distribution.
Characters in the case: The character in the case is B Company.
Adequate information: Steps undertaken by Country U Companies to stay competitive.
To determine: Loss to Country U due to outsourcing. The opposite trend “insourcing” has occurred in the Country U with companies like T and H.
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