Management
Management
13th Edition
ISBN: 9780133935813
Author: Stephen P. Robbins; Mary A. Coulter
Publisher: Pearson Education (US)
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Chapter 9, Problem 13ED
Summary Introduction

To determine:

The factors that influence the business to take the decision to trace the behavior of the consumer.

Introduction:

The organizations are engaged in the tracing of the consuming behavior of the consumers by online and physical stores. This allows the companies to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking the data and information in order to assess consumer’s interests, buying behavior, etc. This hence leads the organizations to develop an understanding of the needs and requirements of a customer and the organizations can hence deliver on their interest.

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